1.
Things I’ve Learned About
Creating a Premium Plugin
Brian Hogg
@brianhogg
brianhogg.com

2.
Things I’ve Learned About
Creating a Premium Plugin
Why You Should Create a
Premium Plugin
Brian Hogg
@brianhogg
brianhogg.com

3.
Working with JavaScript and WordPress
https://brianhogg.com/jswp
WordCamp Hamilton
https://hamilton.wordcamp.org/
Event Calendar Newsletter
https://eventcalendarnewsletter.com/

4.
Now What?

5.
Support

6.
Market…ing?

7.
• Product
• Price
• Promotion

8.
700,000+

9.
GPL Fears

10.
• Product
• Price
• Promotion
• Distribution

11.
Services

12.
Market vs. Code
(vs. client work)

13.
Terms and Conditions

14.
Some Dos and Don’ts
(From my experience)

15.
Do take support time into
account

16.
Don’t worry so much about
support to sales ratio in the early
days — it's a learning experience

17.
Do know where to draw the
line (features, support, etc)

18.
Don’t panic when
something goes wrong and
money is involved

19.
Do have terms and
conditions

20.
Do get excited when you get
money while you sleep

21.
Don’t think it will be
“passive income”

22.
Do set up a cha-ching sound
on your phone when you get
a sale

23.
Don’t change pricing every
day or panic when there’s no
sales for a couple days

24.
Do sell in USD

25.
Don’t take features out of
the free version

26.
Do reach out personally to
every single customer as
long as you can

27.
Do list ALL THE THINGS
your plugin can do

28.
Don’t expect to do only
products immediately

29.
Do ask for help when you
need it

30.
Don’t wait

31.
Resources
http://wordpress.tv/2013/10/24/daniel-espinoza-creating-
and-selling-premium-wordpress-plugins/
https://brianhogg.com/how-to-start-selling-a-digital-product-
using-easy-digital-downloads/
https://deliciousbrains.com/awkward-addon-pricing-model-
wordpress-plugins/
http://wordpress.tv/2015/03/01/jonathan-buttigieg-
pourquoi-vous-devriez-vendre-un-plugintheme-premium/
Brian Hogg
@brianhogg
brianhogg.com