10. What have we learned so far?
● Use the active voice
● Your story hook should have a shape
● Keep paragraphs to 3-4 lines
● Have an engaging voice, multimedia or get
to the point
● Break rules of grammar appropriately
● READ YOUR WRITING OUT LOUD
11.
12. Other bloggy stuff PoP does well:
● Make lists
● Harness staff
for content
● Gives back to
users - PoP
Star of the
Week
16. More post ideas:
● Respond and reflect on industry news.
● Every time you have a meeting, take a
photograph and write down what happened.
How did you feel? What did you learn?
● Mini case study
17. Random Best Practices
● Always put in links when you can
● Format your headline, so it's different from
your body
● If you're writing a series, label it.
● Allow comments
● Respond to comments
● Pull out the most interesting bit in your
headline. Use snappy words.
18. Twitter
“When it comes to how information spreads
through Twitter – when it’s coming from
personal, individual accounts, it is likely to
reach a larger audience."
19. How Do I Get Started?
- Sign up: http://twitter.com
- Download a phone app
and Tweetdeck
- Install a bit.ly
bookmarklet
- Start following people in
your industry. Try this list.
20. Twitter Best Practices
● Avoid abbreviations like "U never send me
flowers nemore."
● Make a branded background
● Respond to people
● Do not use automated feeds that spit your
headline onto Twitter - and if you do, then
write your headlines like tweets.
● Statistics get retweets; questions get clicks
● Add something interesting or valuable when
you tweet a link