Liam's Users Guide to Visual Literacy


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Liam's Users Guide to Visual Literacy

  1. 1. A Users Guide To Visual Literacy<br />By Liam Walsh<br />
  2. 2. High angle and low angle<br />A high angle shot is where the camera is looking down on the character or object. It usually makes the character feel powerless and defenceless. <br />A low angle shot is where the camera is looking up at the character or object. Making them look powerful and us being powerless.<br />
  3. 3. Eye level and birds eye view<br />An eye level angle is where the camera is head on with the object or character. It makes us feel equal there is nothing separating you with what’s on the screen.<br />A birds eye view is where the camera is looking directly down at the object or just to the side. It gives you a good sense of the background and you can see everything in the scene. <br />
  4. 4. Extreme close up and close up<br />An extreme close up is where the camera focuses on one specific thing only and nothing else. It makes you feel that you have a close relationship with the character. <br />A close up is where the focuses on an object but not in close. You can see the emotions on the persons face and still have close relationship with the character.<br />
  5. 5. Mid shot or full shot<br />A mid shot is where the camera is looking at the face and upper body of the character usually to show emotions and body language. <br />
  6. 6. Salience <br />It is where in a picture an object stands out the most which draws your attention to it. The picture wants you to feel like it’s the most important thing there.<br />
  7. 7. Vectors and Modality<br />Vectors are on the picture to make you look a certain way. So if a person was pointing their arm at something you would follow their arm to see what they were looking at. <br />Low modality <br />High modality<br />Modality is the realness of the picture. If the picture was high modality it would be a normal person. But if it was low modality it would be a cartoon.<br />
  8. 8. Reading path and Gaze <br />A reading path is the way you read a picture. It is different for everybody because other things attract other people. It’s where your eyes move around the page and what you see. <br />Gaze is where the character is giving you a demand or an offer. A demand is where the character is looking straight at you and wants you to look at it. An offer is where it is looking away from the camera saying you can look at me if you want but you don’t have to.<br />offer<br />Demand<br />
  9. 9. Layout and Framing <br />Layout is where the picture is arranged to make you feel or think certain ways.<br />Framing is usually around the outside to make a picture have a certain feeling about it. But it usually wants you to direct your attention to the middle of the picture. <br />
  10. 10. Colour Symbolism and Font<br />Colour symbolism is where the picture uses colour to remind you of certain emotions. Like white would be peaceful and black is more serious and scary.<br />Font is the type of writing they use to make you feel different emotions. <br />Scary and serious<br />Peaceful and harmony<br />