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WHAT’S NEXT: GOAL-ORIENTED SOCIAL SOFTWARE Hutch Carpenter VP Product, Spigit @bhc3
…AS WE WERE SAYING IN BOSTON…@bhc3
GOAL-ORIENTED?
GOALS = PEOPLE EFFECTING CHANGE        Goal-oriented social software channels people’s resources –        cognitive, physi...
FRAME #1: SOCIAL MEETS CROWDSOURCING                      goal-         social     oriented     crowd-         software   ...
FRAME #2: SOCIAL MEETS ERP           Social                          ERP        knowledge                         process ...
GOALS GIVE STRUCTURE TO PARTICIPATION    Goal /gōl/: The outcome toward which effort is directed        Target            ...
Targets
TARGETS CLARIFY PARTICIPATION        social software    goal-oriented social software@bhc3
THESE AREN’T THE TARGETS YOU’RE LOOKING FOR@bhc3
TARGETS ARE TANGIBLE BUSINESS BENEFITS@bhc3
Rules@bhc3
‘RULES’ IS NOT A FOUR-LETTER WORD                               Participation and evaluation guide                       ...
DON’T VIOLATE THE GOLDEN RULE OF RULES@bhc3
AMAZING HAPPENS WITH JUST A FEW RULES                               Participants cracked a                               l...
Evaluation
PROGRESS REQUIRES EVALUATION    Allocation of    Assessment of fit     Application of  scarce resources   with stated goal...
NO, EVALUATION ISN’T RIGHT FOR ALL SOCIAL@bhc3
EVALUATION YIELDS RESULTS  1                             2                        3      Pocket Tales: An Online   Educati...
GOAL-ORIENTED IS DIFFERENT    Characteristic                      Classic Social      Goal-Oriented                       ...
THANK YOU            Hutch Carpenter            VP Product, Spigit            @bhc3
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What's Next: Goal-Oriented Social Software

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  • Good explanation - I can use it for my work (social platforms for recruitment - where the goal is to meet, greet, connect and - maybe hire - people. Nice work. Best regards, Marianne Steen
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  • Thanks Gautam - too kind!
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  • Thanks Dion, appreciate that.
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  • I agree ! Brilliantly depicted, Hutch!
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What's Next: Goal-Oriented Social Software

  1. WHAT’S NEXT: GOAL-ORIENTED SOCIAL SOFTWARE Hutch Carpenter VP Product, Spigit @bhc3
  2. …AS WE WERE SAYING IN BOSTON…@bhc3
  3. GOAL-ORIENTED?
  4. GOALS = PEOPLE EFFECTING CHANGE Goal-oriented social software channels people’s resources – cognitive, physical, financial – toward a defined objective.@bhc3
  5. FRAME #1: SOCIAL MEETS CROWDSOURCING goal- social oriented crowd- software social sourcing software@bhc3
  6. FRAME #2: SOCIAL MEETS ERP Social ERP knowledge process participation targets sharing rules Goal-Oriented Social Software@bhc3
  7. GOALS GIVE STRUCTURE TO PARTICIPATION Goal /gōl/: The outcome toward which effort is directed Target Rules Evaluation@bhc3
  8. Targets
  9. TARGETS CLARIFY PARTICIPATION social software goal-oriented social software@bhc3
  10. THESE AREN’T THE TARGETS YOU’RE LOOKING FOR@bhc3
  11. TARGETS ARE TANGIBLE BUSINESS BENEFITS@bhc3
  12. Rules@bhc3
  13. ‘RULES’ IS NOT A FOUR-LETTER WORD  Participation and evaluation guide  Common basis for comparison efficacy  Instructions on how things work number of rules@bhc3
  14. DON’T VIOLATE THE GOLDEN RULE OF RULES@bhc3
  15. AMAZING HAPPENS WITH JUST A FEW RULES Participants cracked a longstanding problem - the structure of a protein called retroviral protease - in AIDS research that scientists puzzled over for years. They did it in three weeks.@bhc3
  16. Evaluation
  17. PROGRESS REQUIRES EVALUATION Allocation of Assessment of fit Application of scarce resources with stated goal analysis & judgment@bhc3
  18. NO, EVALUATION ISN’T RIGHT FOR ALL SOCIAL@bhc3
  19. EVALUATION YIELDS RESULTS 1 2 3 Pocket Tales: An Online Education Hotspots for eGuided Reading Social Reading Game Areas with no Internet (Reading Glue) Infrastructure@bhc3
  20. GOAL-ORIENTED IS DIFFERENT Characteristic Classic Social Goal-Oriented Software Social Software Orientation knowledge achievement Acknowledgement that not all tacit explicit contributions are created equal Social objects wikis, blogs, wide variety forums, microblogs Dominant graph social interest@bhc3
  21. THANK YOU Hutch Carpenter VP Product, Spigit @bhc3

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