Bhavin My Story @Isb

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This was a presentation I gave at ISB where I was asked to chronicle my journey

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Bhavin My Story @Isb

  1. 1. Directi, the Yesteryears by, Bhavin Turakhia CEO, Directi ( http://directi.com )
  2. 2. 1989 – 1994
  3. 3. 1989 - 1994
  4. 4. <ul><li>“ Read … a LOT!!” </li></ul>Pointer 1
  5. 5. 1994 - 1996
  6. 6. <ul><li>“ Read a LOT of biographies” </li></ul>Pointer 2
  7. 7. <ul><li>“ Build your Business / Career in something you would gladly do for FREE!!” </li></ul>Pointer 3
  8. 8. <ul><li>“ If you are gonna spend time thinking, you might as well Think BIG!!” </li></ul>Pointer 4
  9. 9. 1994 - 1996 The Internet Revolution
  10. 10. 1996 <ul><li>Faced considerable resistance from Parents concerning career choice, especially post 12 th results  </li></ul>
  11. 11. <ul><li>“ If you can or you think you can’t, you are Right” </li></ul>Pointer 5
  12. 12. <ul><li>“ Don’t keep thinking … Just Do it!!” </li></ul>Pointer 6
  13. 13. <ul><li>“ Have conviction in yourself” </li></ul>Pointer 7
  14. 14. 1996 - 1997 1. Started Bits and PCs - Failed 2. Started The Web Spinners - Failed
  15. 15. <ul><li>“ What you learn on your own is as/more important than what you learn at school” </li></ul>Pointer 8
  16. 16. 1996-1997 <ul><li>The Birth of Directi </li></ul><ul><li>Registered the domain name </li></ul><ul><li>Wrote a humongous piece of software that noone wanted !!! </li></ul>
  17. 17. <ul><li>“ Being ahead of your time is not always an advantage” </li></ul>Pointer 9
  18. 18. <ul><li>“ Success is a bad Teacher” </li></ul><ul><li>“ Failures are Stepping stones to Success” </li></ul>Pointer 10
  19. 19. <ul><li>“ If at first you don’t succeed, try and try again” </li></ul>Pointer 11
  20. 20. <ul><li>Fundamental Tenets of Directi’s vision </li></ul><ul><ul><li>Products and not Outsourced Services </li></ul></ul><ul><ul><li>Volume based products </li></ul></ul><ul><ul><li>Internet related products </li></ul></ul><ul><ul><li>Global focus </li></ul></ul>1997
  21. 21. <ul><li>“ Establish a base set of guiding principles” </li></ul>Pointer 12
  22. 22. 1998 <ul><li>Borrowed 25k from Dad </li></ul><ul><li>Bought my first server at Alabanza </li></ul><ul><li>Got 40 clients in the first month </li></ul><ul><li>Repaid loan and continued growing </li></ul>
  23. 23. <ul><li>“ Become cash flow positive as soon as possible” </li></ul>Pointer 13
  24. 24. 1999 <ul><li>First employee – Kunal Sheth </li></ul><ul><li>Played Peon to President </li></ul><ul><li>Automated tons of initial processes – mainly collection </li></ul><ul><li>Introduced bulk packages for the first time </li></ul><ul><li>First yr turnover – 4 lacs </li></ul>
  25. 25. <ul><li>“ Credit and Collections can kill you” </li></ul>Pointer 14
  26. 26. <ul><li>“ Do unto others what you would have them do to you” </li></ul>Pointer 15
  27. 27. 1999 <ul><li>Divided time between marketing and development </li></ul><ul><li>Grew team </li></ul>
  28. 28. <ul><li>“ Spend time on the field actually selling your products” </li></ul>Pointer 16
  29. 29. 2000 <ul><li>Continued to grow team and clientele </li></ul><ul><li>Promoted ourselves in tons of conferences </li></ul>
  30. 30. <ul><li>“ Continue adding people” </li></ul>Pointer 17
  31. 31. 2001
  32. 32. <ul><li>“ Vertical Integration is a common growth strategy” </li></ul>Pointer 18
  33. 33. <ul><li>“ It can be easier to sell new stuff to existing Customers than to sell existing stuff to new Customers” </li></ul>Pointer 19
  34. 34. 2001-2002 <ul><li>Continued to grow rapidly </li></ul><ul><li>Brought on several elite clients / Multiplied clientele </li></ul><ul><li>Adopted a Reseller focused model </li></ul><ul><li>Moved to a new office </li></ul><ul><li>First inflection point – 5 people to 30 </li></ul><ul><li>Functional departments – dev / support / sales / sysad / finance etc </li></ul><ul><li>Launched dedicated servers, newer control panels </li></ul><ul><li>Launched Transecute – 1 st PG </li></ul>
  35. 35. 2001-2002
  36. 36. <ul><li>“ Get things done!!” </li></ul>Pointer 20
  37. 37. <ul><li>“ Focus on your strengths” </li></ul>Pointer 21
  38. 38. 2003 <ul><li>Moved to newer offices – 100 seater </li></ul><ul><li>First layer of Managers and Functional heads </li></ul><ul><li>Crossed 100,000 Customers, despite dotcom crash </li></ul><ul><li>Penchant for Automation </li></ul><ul><ul><li>Automated everything – stuff that didn’t need automation  </li></ul></ul><ul><ul><li>Billing, HRIS, Knowledge Management, Support Desk, Sales Automation, Reporting etc </li></ul></ul>
  39. 39. 2003
  40. 40. <ul><li>“ If it sounds too good to be true, it probably is” </li></ul>Pointer 22
  41. 41. <ul><li>“ Processify, Automate, Processify, Automate, Processify, Automate, Processify, Automate” </li></ul>Pointer 23
  42. 42. <ul><li>“ Invest in Knowledge Management Software” </li></ul>Pointer 24
  43. 43. 2003+ <ul><li>Kept buying addtl Real Estate </li></ul><ul><ul><li>100 -> 200 -> Automated everything – stuff that didn’t need automation  </li></ul></ul><ul><ul><li>Billing, HRIS, Knowledge Management, Support Desk, Sales Automation, Reporting etc </li></ul></ul><ul><li>Culture percolation, Values etc became challenges </li></ul>
  44. 44. <ul><li>“ Don’t underestimate the importance of information percolation” </li></ul>Pointer 25
  45. 45. <ul><li>“ Don’t tell them what to do. Tell them what we stand for, what we believe in, what are our values” </li></ul>Pointer 26
  46. 46. <ul><li>“ Negotiate great Real Estate deals” </li></ul>Pointer 27
  47. 47. 2003+ <ul><li>Kept launching additional products and Business Units </li></ul><ul><li>Email, Web hosting, Ded servers, Reseller interfaces, Digicerts, PG, Sitebuilder, Antispam / Antivirus etc </li></ul><ul><li>Reseller Automation Suite </li></ul><ul><li>Registrar Automation Suite </li></ul><ul><li>LogicBoxes </li></ul><ul><li>WebHosting.info </li></ul>
  48. 48. <ul><li>“ Many of our Products were built for our own use” </li></ul>Pointer 28
  49. 49. <ul><li>“ Eat your own Dog Food” </li></ul>Pointer 29
  50. 50. <ul><li>“ The more services they buy from you the lesser the chance that they will leave” </li></ul>Pointer 30
  51. 51. 2004+ <ul><li>Skenzo Parking – Initial Stage </li></ul><ul><li>Grew offices (had to lease space) – 300+ </li></ul><ul><li>Crossed 200,000 Customers </li></ul>
  52. 52. 2004+
  53. 53. 2005+ <ul><li>Launching a new business unit every 2 years </li></ul><ul><li>Mid Management layer for each unit / team </li></ul>
  54. 54. <ul><li>“ If you are not going to be a market leader there is no point in spending time on it” </li></ul>Pointer 31
  55. 55. Directi Today <ul><li>A $300 million tech enterprise </li></ul><ul><li>500+ employees and growing </li></ul><ul><li>Ranked amongst Fastest Growing technology companies in Asia and India (Deloitte and Touche ‘05, ‘06, ‘07 & ‘08) </li></ul><ul><li>Doubled our employee strength every year over the last 3 years, with a CAGR of over 30% </li></ul>
  56. 56. Directi Today <ul><li>6+ businesses; all amongst the Top 5 or 10 worldwide in their respective industry </li></ul><ul><li>25+ indigenously developed Web Products, Properties and Services </li></ul><ul><li>All businesses are exponentially profitable and funded only through internal accruals since inception </li></ul>
  57. 57. Directi Today <ul><li>Offices in 4 countries - </li></ul><ul><ul><li>Mumbai, Bangalore & Delhi – India </li></ul></ul><ul><ul><li>Dubai – UAE </li></ul></ul><ul><ul><li>Xiamen – China </li></ul></ul><ul><ul><li>San Francisco – USA </li></ul></ul>
  58. 58. Directi Today <ul><li>Millions of Customers in 240+ countries </li></ul><ul><li>Over 53,000 Global Channel Partners </li></ul>
  59. 59. <ul><li>“ Dream it, Achieve it!!” </li></ul>
  60. 60. Building a multi-billion dollar enterprise Email me: [email_address] Follow me: http://twitter.com/bhavintu Facebook: http://www.facebook.com/bhavin.t Blog: http://bhavin.directi.com Website: http://directi.com Download Slides: http://wiki.directi.com

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