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Social Media
Marketing
An Introduction by
Bhavesh Gudhka
What is
Social Media?
Social Media is an Online
Communication platform to
communicate, interact and
share updates with peo...
Social Media is not
limited to
Facebook and
Twitter
What is Social
Media Marketing?
To Leverage the
power of social media
for advertising,
promotion and
branding
Why Social Media Marketing is Important?
Social Media Channels
allow businesses and
brands to directly
communicate with th...
Why Social Media Marketing is Important?
Delivers better ROI
Cost-Effective
Brand Awareness
Real-Time
Easy to get started
...
Social Media Marketing
can provide better ROI
compared to traditional
marketing
Social Media Marketing Channels
Popular Social Media Channels In India
Facebook
Instagram
Twitter
LinkedIn
Google+
Pinterest
Quora
YouTube
How to use Social Media
Marketing?
Before you start
Social Media
Marketing
You must have a
Social Media Marketing
plan aligned with your
business goals
Step 1
Define your Social Media
Marketing Objective
Better to Hire
A person who knows
Digital Marketing &
Business (BOTH)
Common Social Media Marketing Objectives
Branding
Lead Generation
Content Promotion
Customer Engagement
Awareness Creation...
Your Social Media
objectives will depend on
your business and
marketing objectives
You may want to
increase blog
visitors by
promoting content
OR
You may use social
media to build
community
Step 2
Define social media
channels you will use
Remember
Don’t waste your time on
those channels where you
don’t have your target
audience
Step 3
Create a content plan to
deliver message to your
target audience
Content + Context
Your content can be a
blog post or an e-book or
a video
Step 4
Define what message you
want to give to your
audience
Step 5
Start connecting with
people, answer their
questions and engage
with your audience
Remember
Social Media is not for
Promotion only
Listen to People
Before you speak, listen
and then start
communication
Like, Comment and Share
content of your friends
Build Audience
Build audience who will
listen to you, read your
posts
Which is Best Social
Media Marketing
Platform?
All platforms are good.
Depends on where is your
audience and what kind
of message you want to
deliver.
Depends on
where is your audience
and what kind of
message you want to
deliver
Depends on
How you want to use
them?
Social Media is all about
Emotions & Being Human
Always
Be a real person and act
like a real person
What Next?
Don’t Experiment
with Your Business
Bhavesh Gudhka
Twitter : @bhaveshg
Bhavesh is Founder of OPTRON
A Digital Marketing Agency and
Academy in Mumbai, India
ww...
Read this before you start Social Media Marketing (Useful Tips)
Read this before you start Social Media Marketing (Useful Tips)
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Read this before you start Social Media Marketing (Useful Tips)

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Before you start Social Media Marketing, Read this guide. This guide covers all Social Media Marketing channels and how to get started + Social Media Marketing Tips

For more details you can visit http://www.optron.in

Published in: Marketing
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Read this before you start Social Media Marketing (Useful Tips)

  1. 1. Social Media Marketing An Introduction by Bhavesh Gudhka
  2. 2. What is Social Media? Social Media is an Online Communication platform to communicate, interact and share updates with people on Internet.
  3. 3. Social Media is not limited to Facebook and Twitter
  4. 4. What is Social Media Marketing?
  5. 5. To Leverage the power of social media for advertising, promotion and branding
  6. 6. Why Social Media Marketing is Important? Social Media Channels allow businesses and brands to directly communicate with their target audience
  7. 7. Why Social Media Marketing is Important? Delivers better ROI Cost-Effective Brand Awareness Real-Time Easy to get started Wider Reach Brand Loyalty Measurable
  8. 8. Social Media Marketing can provide better ROI compared to traditional marketing
  9. 9. Social Media Marketing Channels
  10. 10. Popular Social Media Channels In India Facebook Instagram Twitter LinkedIn Google+ Pinterest Quora YouTube
  11. 11. How to use Social Media Marketing?
  12. 12. Before you start Social Media Marketing
  13. 13. You must have a Social Media Marketing plan aligned with your business goals
  14. 14. Step 1 Define your Social Media Marketing Objective
  15. 15. Better to Hire A person who knows Digital Marketing & Business (BOTH)
  16. 16. Common Social Media Marketing Objectives Branding Lead Generation Content Promotion Customer Engagement Awareness Creation Customer Feedback Promoting Offers Increase website Traffic
  17. 17. Your Social Media objectives will depend on your business and marketing objectives
  18. 18. You may want to increase blog visitors by promoting content
  19. 19. OR
  20. 20. You may use social media to build community
  21. 21. Step 2 Define social media channels you will use
  22. 22. Remember Don’t waste your time on those channels where you don’t have your target audience
  23. 23. Step 3 Create a content plan to deliver message to your target audience
  24. 24. Content + Context Your content can be a blog post or an e-book or a video
  25. 25. Step 4 Define what message you want to give to your audience
  26. 26. Step 5 Start connecting with people, answer their questions and engage with your audience
  27. 27. Remember Social Media is not for Promotion only
  28. 28. Listen to People Before you speak, listen and then start communication
  29. 29. Like, Comment and Share content of your friends
  30. 30. Build Audience Build audience who will listen to you, read your posts
  31. 31. Which is Best Social Media Marketing Platform?
  32. 32. All platforms are good. Depends on where is your audience and what kind of message you want to deliver.
  33. 33. Depends on where is your audience and what kind of message you want to deliver
  34. 34. Depends on How you want to use them?
  35. 35. Social Media is all about Emotions & Being Human
  36. 36. Always Be a real person and act like a real person
  37. 37. What Next?
  38. 38. Don’t Experiment with Your Business
  39. 39. Bhavesh Gudhka Twitter : @bhaveshg Bhavesh is Founder of OPTRON A Digital Marketing Agency and Academy in Mumbai, India www.optron.in

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