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Digital Media Strategic Services


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We strategise communication challenges, we helps brands to connect, engage with and build sustained relationships with their consumers online. We work with clients in areas of online advertising, website design and development, mobile marketing and social media.

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Digital Media Strategic Services

  1. 1. Winning with eQNova<br />VikramBhat<br />CEO<br />eQNova<br />
  2. 2. Business Line<br />Business Consulting <br />Digital Media Services <br />
  3. 3. <ul><li>How can your turnaround non performing SBU?
  4. 4. How can a company achieve cost savings and improve profitability? </li></ul>High-level, strategic questions like these defy easy answers and textbook solutions, particularly in today’s complex business environment. Yet they are the types of questions that strategy consultants are called upon by clients to answer. And clients expect more than an accurate diagnosis of the problem: they want a practical, effective path forward that can generate real, bottom-line results and competitive advantage. This is the world of strategy consulting. This is the world of eQNova.<br />Consulting at eQNova<br />Bruce Henderson, founder of eQNova<br />
  5. 5. eQNova Combine Management Consulting with Technology<br />Management <br />consulting<br />Helping clients set direction and implement changes to create sustainable, winning strategies<br />Techstrategy<br />Serving management of companies or institutions to help them decide <br />on and make lasting changes tohow they operate<br />Implement focused applications for managing scarce resources toward a planned goal of achieving lasting competitive advantage<br />
  6. 6. ...eQNova is positioned in strategy consulting<br />eQNovaTM<br />Industry<br />Specialists<br />High<br />Strategyconsultants<br />Functionalvariety<br />Boutiques<br />Integrators<br />Low<br />Low<br />High<br />Industry variety<br />
  7. 7. Our work spans a wide range of industriesand functions<br />Industry practice areas<br />Functional practice areas<br />Health Care<br />Energy and Utilities<br />Technology, Media & Telecom<br />Industrial Goods<br />Financial Services<br />Consumer<br />Social Impact<br />Corporate Development<br />Strategy<br />Marketing and Sales<br />Organization<br />Operations<br />IT<br />
  8. 8. Business Consulting <br />Business Turnaround <br /><ul><li>Profit Planning
  9. 9. Increasing market share
  10. 10. Increasing profitability
  11. 11. Marketing/sales
  12. 12. Logistics
  13. 13. Merger/acquisition</li></ul>Strategic Consulting<br /><ul><li>Strategic Planning
  14. 14. Evaluate/introduce new products/services</li></li></ul><li>Digital Media Services <br />
  15. 15. Digital Media Services<br />
  16. 16. Internet Marketing Services<br /><ul><li> Search Engine & Directory Advertising
  17. 17. Affiliate Program Marketing
  18. 18. Banner & Skyscraper Advertising
  19. 19. Opt-In Email & Newsletter Marketing
  20. 20. Lead Generation
  21. 21. Internet Classified Advertising
  22. 22. Newsgroup Marketing
  23. 23. Reciprocal Link Marketing
  24. 24. Online Auction Selling </li></li></ul><li>Social Media Analytics and Business Metrics<br /><ul><li> Sentiment and volume  Conversion and sales
  25. 25. Reputation, Trademark use, Negative Issues…</li></ul>This year, only 36% of companies tracked the impact of social media on conversions, and only 22% on revenue. But next year, 81% of CMOs expect social media investments to account for 10% of sales.<br />Source: MediaPost, 12/09<br />
  26. 26. Building a Social Strategy<br /><ul><li> Active Listening
  27. 27. Social Computing Policies
  28. 28. Organizational Alignment
  29. 29. Business Objectives
  30. 30. Customer Assessment
  31. 31. Measurement Program
  32. 32. Integration Plan</li></li></ul><li>Present and Past Client<br />
  33. 33. Winning witheQNovaTM<br />eQNova Infotech Pvt. Ltd.<br />1310 Hemkunt Chamber<br />Nehru Place, New Delhi-19<br />M: +91-9818840518 <br />O: +91-11-32086452<br />E:<br />Twitter: @viknomics <br />