Mc Donald Mr&Miss Fresher

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Mc Donald Mr&Miss Fresher

  1. 1. Inter college championship Mr. & Miss. Fresher
  2. 2. Details <ul><li>Client: Mc Donald </li></ul><ul><li>Zone: Gujarat | MP | Maharashtra | Karnataka | AP </li></ul><ul><li>BTL Activity: </li></ul><ul><ul><li>Campaign: </li></ul></ul><ul><ul><ul><li>Brand Awareness Activity </li></ul></ul></ul><ul><ul><li>TG </li></ul></ul><ul><ul><ul><li>Youth / School & College Students </li></ul></ul></ul><ul><ul><li>Approach </li></ul></ul><ul><ul><ul><li>Colleges </li></ul></ul></ul>
  3. 3. India’s Biggest Inter-Collegiate Mr & Miss Fresher Challenge
  4. 4. You get a chance to Present your college and become Mr/Miss Fresher
  5. 5. The best will become Mc Donald Mr/Miss Fresher College Champions
  6. 6. 9 WEEKS OF HIGHLY COMPETITIVE & EXCITING ATMOSPHERE ACROSS MAJOR COLLEGES OF THE TOWN
  7. 7. McD Top 10 Colleges <ul><li>10 colleges will get to participate in the Fresher championship </li></ul><ul><li>They will be selected post a vigorous audition and screening process </li></ul><ul><li>Each of the 10 short listed colleges will go through a training process </li></ul><ul><li>They will get special training and beauty kit </li></ul>
  8. 8. Objective: To build a strong franchise amongst the highly influential student community for Mc Donald. To this end, we decided to run a inter college Fresher Championship to identify the best talent in colleges through an inter-collegiate competition, for the first time ever. The Process: We divided the whole activity into 4 different phases. Target this year Ahmedabad, Baroda, Surat, Indore, Mumbai, Puna, Bangalore, Hydrabad, Chennai
  9. 9. Flow of events <ul><li>Pre Promotion – Week 1 & 2 </li></ul><ul><li>Week 1 : Banners, Posters, Standee, On Air Teaser & Print Ads (Coming Soon….) </li></ul><ul><li>Week 2 : Promos & Print Ads revealing activity </li></ul>
  10. 10. Pre-Promotion Branded Standee (Coming Soon)
  11. 11. Flow of events <ul><li>Registration Call - Week 3 & 4 </li></ul><ul><li>- Willing contestants can apply by filling up the forms available at their College, Restaurants, Malls / Multiplexes or by dropping in at Mc Donald Outlet </li></ul><ul><li>- Applications would also be done through Mc Donald Website, Fliers or Print Ads. </li></ul>
  12. 12. Registration Calls
  13. 13. Flow of events <ul><li>Auditions / Screening Starts – Week 5 & 6 </li></ul><ul><li>- On ground Auditions would be held in the Colleges </li></ul><ul><li>- Our Judges would decide on the contestants to be selected </li></ul><ul><li>- An entire day would be spent at each college for finalizing the contestants </li></ul>
  14. 14. Auditions / Screening
  15. 15. Flow of events <ul><li>Training Starts – Week 7 & 8 </li></ul><ul><li>- After screening / auditions the selected team would be given proper training by experts. </li></ul><ul><li>- Selected teams would be supported by there college students </li></ul>
  16. 16. Flow of events <ul><li>Winner Declared – Week 9 </li></ul><ul><li>- After a tight competition winner would be decided through votes and screening by our Judges </li></ul><ul><li>- Felicitation process yet to be decided </li></ul><ul><li>- Winning Team would be awarded with Mc Donald Fresher Championship Title and will be given Prizes. </li></ul>
  17. 17. Branding Opportunity <ul><li>The event will be a property and title will be carried by Mc Donald </li></ul><ul><li>All the POP material will be branded with Mc Donald </li></ul><ul><li>For 10 Week branding will be present in all colleges </li></ul><ul><li>Branding in: </li></ul><ul><ul><li>Standees </li></ul></ul><ul><ul><li>Backdrop </li></ul></ul><ul><ul><li>Posters </li></ul></ul><ul><ul><li>Banners </li></ul></ul><ul><ul><li>Media/Hording etc.. </li></ul></ul><ul><ul><li>Flyers / Entry Forms </li></ul></ul>
  18. 18. Outlook Events & Activation 3-Shreenath Complex, Thakorvas, Nr.Navrangpura Bus Stop, Navrangpura, Ahmedabad-380009 Phone: +91 79 26560888 Fax: +91 79 26562009 Mobile: +91 9825075985 E-Mail: info@outlookevents.com Thank You http://outlookevents.com

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