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Standing Out: Managing your Business Presence Online

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Are you doing enough for your business online? Are you taking the necessary steps to be found?

Why do some online businesses seem to just “pop up overnight” and become extremely successful, being found just about everywhere online? These businesses have only been around for a short period of time, they seem to be found everywhere online, but they do not offer better products or services than you do.

These are some of the questions we will be addressing at our next Lunch. Learn. Lead. coming up on August 12th.

Bill Hartzer, of Hartzer Consulting, LLC, will be leading our discussion.

Hartzer Consulting is owned and operated by CEO Bill Hartzer, who has been practicing organic and natural search engine optimization since 1996.

Published in: Internet
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Standing Out: Managing your Business Presence Online

  1. 1. Managing your Business Presence Online Lunch. Learn. Lead Standing Out: Managing your Business Presence Online
  2. 2. Managing your Business Presence Online About Me • CEO, Hartzer Consulting • Blog BillHartzer.com • Founder, DFWSEM Association (2004) • US Brand Ambassador, Majestic.com (link data) • Brand Ambassador, OnCrawl.com (Website Crawler) • Practicing Organic/Natural SEO since 1996 • Formerly Senior VP, Advice Interactive (Advice Local) • Senior SEO Strategist, Globe Runner • Director of SEO, Standing Dog
  3. 3. Managing your Business Presence Online 3 Parts to Managing Your Presence • Get Listed • Respond • Promote
  4. 4. Managing your Business Presence Online Get Listed • Can people find you? • Search by your business name
  5. 5. Managing your Business Presence Online Set Up, Claim Your Business Listings • Set up or add important listings: Google, Bing, BBB, Facebook, Yelp • Claim your listings or others will claim them • Check for accuracy in all listing data: Name, Address, Phone, Website, Social Media
  6. 6. Managing your Business Presence Online Respond • Reply to customers, potential customers • Respond to all inquiries • Answer the phone, reply to emails • Make sure contact form works on website • Respond to questions and answers Google My Business, Facebook Page
  7. 7. Managing your Business Presence Online Promote Your Business • Are you a local or national business? • Where are your customers located? • Do you have a retail location? Or is everything done online? • Strategy depends on local versus national presence Do customers search for “Tyler (keyword)” or “keyword” to find you?
  8. 8. Managing your Business Presence Online Important for National Business, Ecommerce • Website Optimization (SEO) and Website Content • Make Sure Website is Mobile Friendly • Invest in SEO (Search Engine Optimization) • BBB Listing – Part of Google’s E-A-T ranking algorithm • Social Media Websites (Facebook, Twitter, YouTube)
  9. 9. Managing your Business Presence Online Website Optimization (SEO) and Website Content • SEO isn’t just about keywords on the page • Search Engines use advanced algorithms There over 1,000+ ranking factors now. • Use your website to educate your customers • How much content/pages do your competitors have? • Use the site:domain.com search in Google This shows how many pages a website has indexed.
  10. 10. Managing your Business Presence Online Is Website Mobile Friendly & Secure? • How does your site look on a phone? Check both iPhone and Android phones • Google Mobile Friendly Test https://search.google.com/test/mobile-friendly • All websites need to be secure, use HTTPs Your website’s URL should start with HTTPs • HTTPs is a search engine ranking factor
  11. 11. Managing your Business Presence Online Invest in SEO (Search Engine Optimization) • Not just about adding keywords to a web page • Proper SEO takes time, effort, and resources • Keyword Research Research topics, questions, content your visitors want • Search engine friendly websites, on-page optimization • Off-page optimization and links from other websites
  12. 12. Managing your Business Presence Online BBB Listing is Key • Part of Google’s E-A-T search engine ranking algorithm • Experience • Authority • Trust • Without E-A-T it’s more difficult to rank well in the search engine results pages.
  13. 13. Managing your Business Presence Online Social Media Websites • Facebook Page Connect directly with customers. Target customers locally thru ads. • Instagram Encourage photos of your business. Target customers locally thru ads. • YouTube Channel Verify your channel for extra trust. • Twitter
  14. 14. Managing your Business Presence Online Important for Local Business • Website and Optimization of Website • Links from other local area websites, industry sites • BBB Listing - Part of Google's E-A-T algorithm • Local Citations • Google My Business listing • Yelp, Industry Sites, Social Media Websites
  15. 15. Managing your Business Presence Online Google My Business Listing • Take and post photos regularly More photos equals more visits • Make GMB posts regularly Add special offers & discounts • Respond to all reviews Use your keywords in review responses Answer questions • Consider Google Ads
  16. 16. Managing your Business Presence Online Yelp • Accurate information in the listing • Post photos regularly • Respond to reviews • Yelp tends to rank well in Google
  17. 17. Managing your Business Presence Online Industry Websites • Be sure you’re listed on industry sites Trade associations, member directories • Home Services Directories Home Advisor, Thumbtack, etc. • Barnacle SEO Get listed on the sites that rank for your keywords
  18. 18. Managing your Business Presence Online SEO (Search Engine Optimization • Verify website in Google Search Console Find info about your site, traffic & rankings • Audit your website – find, fix technical issues • Is Website Mobile Friendly & Secure? It works on a phone, uses HTTPs • Website loads quickly – Page Load Speed Test What is your website score? Faster website = more visitors https://developers.google.com/speed/pagespeed/insights/
  19. 19. Managing your Business Presence Online PPC & Paid Search • Google Ads Local Ad Extensions, Call Tracking • Google Local Ads Ads in Google Maps, promoted pins on maps • Facebook & Instagram Advertising Lookalike Audiences & Local Targeting • Remarketing/Retargeting Special offers to people who visited your site
  20. 20. Managing your Business Presence Online Managing Your Online Business Presence • Get Listed • Respond • Promote
  21. 21. Contact Bill Hartzer Hartzer Consulting Email: Bill@BillHartzer.com Phone: (214) 236-4378 Web: https://www.hartzer.com Twitter: @bhartzer Facebook: http://www.facebook.com/bhartzer Managing your Business Presence Online @bhartzer

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