Social Networking 2.0

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Social Networking 2.0 – Influences on society and consequences for the business world.

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Social Networking 2.0

  1. 1. Social Networking (2.0) Björn Hartmann
  2. 2. Overview ways to communicate and online platforms influences on society business world future
  3. 3. Ways to communicate
  4. 4. members myspace.com 275 16 studiVZ 50 LinkedIn facebook 400 twitter 105
  5. 5. ‣ social connections are now visible
  6. 6. Influences on society • everybody can participate (e.g. senior citizens) • easy and new way to network
  7. 7. Influences on society • real communication? • “friend” = friend? • data privacy • identity theft • stalking
  8. 8. Business
  9. 9. Marketing • cheap • advertising • fast • acquisition • target group • customer services
  10. 10. Public Relations • dialogue • feedback • closer contact • brand awareness • brand image
  11. 11. Problems • how to measure the effects? • few experience • how to manage
  12. 12. Customers • recruiting process @blauesloft • show your expertise live communication, social media, marketing … • personal branding
  13. 13. Future • part of everyday life • new media consuming • “Augmented Reality”
  14. 14. Björn Hartmann twitter.com/blauesloft

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