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Green business green jobs


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Original presention of the trends for green technologies and job opportunities

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Green business green jobs

  1. 1. GREEN BUSINESSGREEN JOBS<br />A Presentation by Bill Harris, OPEN Alumni – MBA, CSI<br />1<br />
  2. 2. Summary:Located in the Los Angeles market, top sales performer, with management experience and a following in architectural and the general contactor trades seeks a long-term marketing and sales position with a national or regional manufacturer of building products. The author has extensive experience in sales and marketing management as well as specifications required on large commercial projects, supply side/ distribution channels and dealer/ builder programs. Capabilities include top negotiating skills with contractors, developers and end users Specialties•Negotiated large volume signage contracts for the Staples Center and the Los Angeles Convention Center.•Developed marketing strategy resulting in an increase in sales from $2m to $18m over a two year period.•Established industrial National Accounts with Rockwell Int’l (Boeing), Lockheed and GM.•Negotiated National Account supply contracts with Sears, Federated Dept. Stores, Safeway and Kroger.•Developed “Like Type Marketing “ in industrial lead generation resulting in $10m in sales.<br />2<br />
  3. 3. 3<br />Historical Perspective<br /><ul><li> Green Business
  4. 4. Clean Air</li></ul>Building (Design) Concepts<br /><ul><li> LEED – Urban Planning – Construction – Existing Buildings</li></ul>Existing Businesses<br /><ul><li> ISO 14000</li></ul>Renewable Energy<br />Green Jobs Outlook<br />Renewable Products<br /><ul><li> Biomass
  5. 5. Solar
  6. 6. Wind
  7. 7. Geothermal
  8. 8. Tidal & Wave</li></ul>Information Sources<br />How do I get a GREEN Job?<br />Opportunities<br />Language of GREEN<br />On-Line Sources<br />Recommendations<br />
  9. 9. Historical PerspectiveWhat’s happening now <br />4<br />
  10. 10. GREEN BUSINESSWhy is this so important?<br />Concerned with two things:<br />Conservation - focus is on materials conservation and energy conservation, which are seen as important to protect the natural world.<br />Sustainability - the integration of economic, social and environmental spheres to: “meet the needs of the present without compromising the ability of future generations to meet their own needs.”<br /> United Nations General Assembly (1987) Report of the World Commission on Environment and Development: Our Common Future”<br />5<br />
  11. 11. Historical Perspective Beginnings with Clean Air taken from AQMD 50 years of Progress – May 1997<br />In late 1946, the Los Angeles Times hired air pollution expert Raymond R. Tucker of St. Louis to analyze the Los Angeles smog problem and make recommendations to correct it. In a major treatise published in the Times, Tucker reinforced the notion that it was not just a few smokestacks, but a plethora of uncontrolled sources causing the problem:<br />In 1947, Tucker's recommendations became a reality, in spite of stiff opposition from oil companies and the Chamber of Commerce. These business interests opposed the repeal of a state law giving manufacturers the right to "necessary" discharge of smoke and fumes, and the creation of an air pollution permit system.<br />First recorded photo of smog in Los Angeles, 1943<br />Marion E. Lent dabs at smog-induced tears on her way to work in downtown Los Angeles on Feb. 4, 1953<br />In 1947, more than 300,000 backyard trash incinerators puffed out white plumes…More than a decade after the problem was first identified, trash collection programs were established and backyard incinerators were finally banned in 1958.<br />6<br />
  12. 12. Historical Perspective taken from AQMD 50 years of Progress – May 1997<br />Achieving the proposed air quality standards in the future will require at least as strong a commitment as residents and officials made in the 1940s, when they first decided to do something about a terrible menace called smog.<br />Vast clouds of smoke boil into the sky from the Glendale city dump in October 1946. Burning garbage in dumps was a common practice then.<br />UCLA engineers Richard D. Kopa (left) and Hiroshi Kimura inspect a 1960 device that cut nitrogen oxide tailpipe emissions by 50%.<br /><br />7<br />
  13. 13. The Why<br />Focus on reducing the Carbon Footprint<br />Reduce dependence on limited Natural Resources<br />The Who<br />Traditional Business going GREEN<br />- Retail/ Wholesale Trades<br /> - Manufacturing – High Tech - IT<br /> - Transportation<br /> - Institutional – Government – Schools – Colleges – Medical – Military<br /> - Facility Management<br /> - Waste Management<br /> - Urban Planning Architecture/ Engineering/ Landscape<br /> - Real-estate<br /> - Construction Trades<br /> - Private & Public Utilities<br />GREEN BUSINESSTechnological advances have made it possible to advance GREEN concepts<br />8<br />
  14. 14. “In January 2008, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) created the Green Task Force, a group designed to help C.A.R. embark on an initiative to become greener and, in the process, educate members and the public about green real estate.Why?It may surprise you, but the biggest producer of green house emissions is not cars, but homes. That fact, plus rising energy costs and a decision by California’s Public Utilities Commission mandating that new housing developments are "zero net energy" by 2020, has caused homebuilders, homeowners, property managers, REALTORS®, local governments and <br /> others to focus on the energy-efficiency of homes.<br /> As the state focuses on reducing its carbon footprint and consumers seek ways to reduce their homes’ energy costs, the emphasis will be placed on eco-friendly designs and cost-savings.At the nexus of the green movement and the real estate transaction are homes. As a trade association with more than 165,000 members, C.A.R. can have big impact on the movement to make homes more energy efficient, to help homeowners and potential homeowners aware of greener enhancements and options, and to help California consumers make more sustainable choices.”<br />Green Business - Real-estate<br />9<br />
  15. 15. Green Business -Building ConceptsConstruction and Renovation<br />10<br />
  16. 16. Green Business -Building ConceptsConstruction and Renovation<br />11<br />
  17. 17. Green Business -Building ConceptsConstruction and Renovation<br />Market Shifts – from Value Engineering to Sustainability<br />LEED 3.0110 points – Score Card -<br />Sustainable Sites - 26 Points <br />Water Efficacies - 14 Points <br />Energy & Atmosphere - 35 Points <br />Materials & Resources - 10 Points <br />Indoor Environmental Quality 15 Points<br />Innovations in Design - 6 points <br />Regional Priority - 4 Points <br /> Total - 110 Points Available<br />12<br />
  18. 18. Green Business -Building ConceptsConstruction and Renovation<br />Ventilated Rainscreen Vertical Wall Cladding<br />– Potential for Solar Material Integration<br />13<br />
  19. 19. Green Business - Existing BuildingsConstruction and Renovation<br />14<br />
  20. 20. Green Business - Existing BusinessesManufacturing/ Distribution<br />The ISO 14000 is a standard for environmental management systems that is applicable to any business, regardless of size, location or income. The aim of the standard is to reduce the environmental footprint of a business and to decrease the pollution and waste a business produces. The most recent version of ISO 14001 was released in 2004 by the International Organization for Standardization (ISO) which has representation from committees all over the world. Wikipedia<br />15<br />
  21. 21. Some Buildings Not Living Up to Green Label <br />By MIREYA NAVARRO August 31, 2009<br />The Federal Building in downtown Youngstown, Ohio, features an extensive use of natural light to illuminate offices and a white roof to reflect heat. <br />It has LEED certification, the country’s most recognized seal of approval for green buildings.<br />But the building is hardly a model of energy efficiency. According to an environmental assessment last year, it did not score high enough to qualify for the Energy Star label granted by the Environmental Protection Agency, which ranks buildings after looking at a year’s worth of utility bills. <br />The building’s cooling system, a major gas guzzler, was one culprit. Another was its design: to get its LEED label, it racked up points for things like native landscaping rather than structural energy-saving features, according to a study by the General Services Administration, which owns the building. <br />Green Business Existing Buildings – Facilities Management<br />16<br />
  22. 22. “We Need Green People to Make Green Buildings Work<br />Energy Dept. Fails to Use Thermostats to Cut Costs <br />By BERNIE BECKER - New York Times - Published: August 22, 2009 <br />“…………….the department has failed to use one of the most effective tools available to any ordinary household: thermostats that automatically dial back the temperature when nobody is around.<br /> A recent audit found that the department could save more than $11.5 million annually in energy costs by properly employing these “setback” controls to adjust the heat and air conditioning at night or on weekends.<br /> The Energy Department’s inspector general found that the department, which spends almost $300 million annually on utilities, could save enough energy to power more than 9,800 homes each year by doing what experts say every household in the country should also be doing.”<br />Green Business Existing Buildings Facilities Management<br />17<br />
  23. 23. Green Business -Urban Design & PlanningHeat Island<br />The term "heat island" refers to urban air and surface temperatures that are higher than nearby rural areas. Many cities and suburbs have air temperatures that are 2 to 10°F (1 to 6°C) warmer than the surrounding natural land cover. Elevated temperatures can impact communities by increasing peak energy demand, air conditioning costs, air pollution levels, and heat-related illness and mortality<br />18<br />
  24. 24. Green Business -Urban Design & Planning<br />19<br />
  25. 25. Green Business - Urban Design & PlanningPervious Concrete<br />20<br />
  26. 26. Green Business –Sustainable Design<br />Eco-Intelligence<br />Restoring the Industrial LandscapeAfter 85 years, Ford's Rouge Center undergoes a transformation into a model of 21st-century sustainable manufacturing.<br /> – September/ October 2002<br />“When heavy rains fell, storm water washed toxins and cinders off all the impervious surfaces—vast parking lots, buildings, chimneys, gas towers—and carried them swiftly away. “<br />“On the grounds, new green spaces could naturally absorb storm water and impervious paved surfaces could be replaced by porous paving, which allows water to seep into underground retention beds and percolate slowly into the soil or into swales.”<br />21<br />
  27. 27. Green Business – Interior DesignAccess Flooring<br />Energy Savings<br />Design Flexibility<br />Under-Floor Heating & Cooling<br />Air Quality<br />Economical Construction Costs<br />Economical Maintenance Costs<br />22<br />
  28. 28. Green Business – Architectural Daylighting<br />Daylighting is the practice of placing windows or other openings and reflective surfaces so that during the day natural light provides effective internal lighting. Particular attention is given to daylighting while designing a building when the aim is to maximize visual comfort or to reduce energy use. Energy savings can be achieved either from the reduced use of artificial lighting or from passive solar heating or cooling. Wikipedia<br />23<br />
  29. 29. 30 Story Vertical Farm = Food for 50,000 People<br />24<br />
  30. 30. Electric Power will remain the fastest-growing energy form trough 2030.<br />Non Hydro renwables: 3.0% (up from 2.5% in 2007)<br />Growth spurned by the wind and solar sectors, which increased in 2008 by a robust 51% and 36 percent respectively.<br />In 2012, 90% of new electrical capacity brought on line in the U.S. will come from renwables.<br />Renewable EnergyThe Good News – Job Growth<br />25<br />
  31. 31. Renewable Energy Green Jobs - Growth<br />26<br />
  32. 32. Green Jobs - Growth<br />27<br />
  33. 33. Renewable Energy<br />Public Policy<br />American Recovery and Reinvestment Act of 2009<br />“The American Recovery and Reinvestment Act of 2009, abbreviated ARRA is an economic stimulus package enacted by the 111th United States Congress in February 2009. The Act of Congress was based largely on proposals made by President Barack Obama and was intended to provide a stimulus to the U.S. economy in the wake of the economic downturn. The measures are nominally worth $787 billion. The Act includes federal tax cuts, expansion of unemployment benefits and other social welfare provisions, and domestic spending in education, health care, and infrastructure, including the energy sector.” From Wikipedia.<br />28<br />
  34. 34. State Governments (California) have lead the way. Federal participation will change the game considerably:<br />• Current<br />- 2009 Stimulus Bill<br />·$92B Greenhouse Gas Reduction provisions<br /> -Renewable Portfolio Standard in 28 states & D.C.<br />• Proposals on the table<br /> - Federal renewable Portfolio Standard<br />Renewable EnergyPublic Policy – Government Role in fostering growth<br />29<br />
  35. 35. Traditional<br />Petroleum<br />Coal<br />Natural Gas<br />Nuclear<br />Renewable <br />Solar<br />Wind<br />Hydro Electric<br />Geo Thermal<br />Bio Mass<br />Wave & Tidal<br />Unsustainable<br />Sustainable<br />Renewable Energy Current Energy Sources Defined<br />30<br />
  36. 36. Renewable Energy “No matter how you slice it, the fact remains that fossil fuels still make up a staggering amount of our energy demand. In the United States, oil, coal, and natural gas make up 84% of our consumption.”From Energy & Capital – August 24th 2009<br />31<br />
  37. 37. EnergyEnergy use - 1600 – 2000 - Historical<br />32<br />
  38. 38. New Study Reveals that U.S. Subsidies Favor Foreign Oil Production-$70.2 Billion<br />…….” the lion’s share of energy subsidies supported energy sources that emit high levels of greenhouse gases.”<br />“Fossil fuels benefited from approximately $72 billion over the seven-year period, while subsidies for renewable fuels totaled only $29 billion.”<br />…… “our research suggests that more attention needs to be given to the existing perverse incentives for ‘dirty’ fuels in the U.S. Tax Code.”<br />Source: MYGreen Education and Career 9-24-09<br />Renewable EnergyPublic Policy<br />33<br />
  39. 39. Stability, Security – A sustainable national energy supply for the long term.<br />Resource Diversification – Conservation of Fossil Fuels.<br />Concern about Climate Change – (CO2 emissions)<br />Sustainable Energy Source – Widely available – domestically produced<br />Renewable EnergyThe WHY (is it so important)?<br />34<br />
  40. 40. Renewable Energy: The Lonely Grower<br />How Nuclear Just Got Bum-rushed<br />By Nick Hodge | Energy & Capital / Wednesday, September 2nd, 2009<br />“From January to May, production from coal fell from 1.968 quadrillion Btu (QBTU) to 1.722 QBTU — a 13% decline.<br />The use of natural gas fell 0.6%, from 1.845 QBTU to 1.834 QBTU.<br />And nuclear went from .771 QBTU .684 QBTU, falling 11.2%.<br />Can you guess what happened to renewable’s?” <br />Green Business - Growth<br />35<br />
  41. 41. Green Business - Growth<br />“What happened to renewable’s? (Continued)<br />They grew from .650 QBTU to .707 QBTU  (Quadrillion BTU) — a rise of 8.7% — and clearly the only grower of the bunch.<br /> Let’s compare the first five months of 2008 to the first five months of 2009. Here's a chart that shows production for that time period for four relevant fuels:<br />Geothermal and solar remained flat.<br /> We see here that coal is the only fuel whose production slipped. We also see that wind is the far-and- away winner.”<br />Monthly Energy Review (MER)<br />August 2009 Monthly Energy Review 9-27-09<br />36<br />
  42. 42. Renewable EnergyThe WHAT<br /><ul><li> A non-exhaustive energy source – Continually replenished.
  43. 43. Main forms of energy use supported by renewable – Heat, Electricity and Vehicle Fuel</li></ul>Source:<br />37<br />
  44. 44. Forecasts point to future robust growth in sector<br />- In 2008, solar photovoltaic's (PV) wind power and bio-fuels had revenues of $115.98B up 53% over 2007. By 2018 revenue forecasts alone for these 3 are $325.1B<br /> - In 2012, 90% of all new electrical capacity in the U.S. will come from renewables.<br />Continued global investment<br /> - In 2008, venture capital, project finance, public markets, loans and guarantees expanded 4.7% to $155.4B from $148.4B in 2007<br />Future technology innovations with tremendous impact<br />- smart grid development<br /> - energy storage development<br />Renewable EnergyThe GOOD News - Forecast Trends <br />38<br />
  45. 45. Awareness public apathy low cost energy availability<br />Limited Government support – Lack of Public Policy <br />Cost-competitiveness with existing fossil fuel sources and production concerns.<br />The GOOD news:<br /> The pace and scale for growth and adoption are moving at a pace that could not be imagined just 2 years ago<br />Renewable EnergyThe WHY – so slow?<br />39<br />
  46. 46. Green Jobs Outlook<br />40<br />
  47. 47. Pop Quiz: What is a Green Job?<br />A. Depends who you ask<br />B. Anything you want it to be<br />C. Codified by law according to the NAICS (North American Industry Classification System) and SOC (Standard Occupation Code) guidelines<br />D. I don’t care….as long as they are hiring<br />Answer: A and D<br />Renewable Energy –Green Jobs<br />41<br />
  48. 48. Biomass contains stored energy from the sun and when burned releases heat. It is used to make heat, electricity and liquid fuels called “bio-fuels,” to help meet transportation fuel needs. <br />Prospects:<br /> - In 2008 the global production and wholesale pricing on bio-fuels reached $34.8B with $105.4B forecasted for 2018<br /> - Development in 2nd and 3rd generation bio-fuel innovation will further bio-fuel growth.<br />Renewable Energy – BiomassDefined as recently living organic material – wood – leaves –paper – food waste and manure<br />42<br />
  49. 49. Renewable Energy – Biomass<br />“Wow! It tastes like peanut oil.”<br />Josh Tickell from the movie FUEL<br />43<br />
  50. 50. “For every one unit of fossil fuel energy put into the bio diesel process you actually get three units out.”<br />Josh Tickell from the movie FUEL<br />44<br />
  51. 51. RenewableEnergy – Biomass<br />45<br />
  52. 52. 2 Dominant Types<br />- Solar Photovoltaic (PV) (solar electric) harness sun power directly into electricity using semiconductor panels.<br /> - Concentrating Solar Power (CPS) or solar thermal to harness sun power in heating liquid or other substances to power turbines or other engine types using lenses, mirrors and tracking systems to focus large amounts of sunlight into a concentrated beam.<br /> - Prospects:<br /> 2008 – Solar PV totaled $29.6B. Globally $80.6B is forecast by 2018.<br /> 2008 – 10 large solar thermal plants were under construction and in development<br />Renewable Energy – SolarConversation of the Sun’s Energy into electricity and heat<br />46<br />
  53. 53. Photovoltaic's– Market Share<br />47<br />
  54. 54. 48<br />
  55. 55. Standard Applications for solar panel installation<br />49<br />
  56. 56. Solar Integration<br />50<br />
  57. 57. Local projects<br />51<br />
  58. 58. Renewable Energy – Solar<br />52<br />
  59. 59. Renewable Energy – Solar Thermal<br />53<br />
  60. 60. Renewable EnergyConcentrating solar power (CSP)<br />Each of the mirrors has a surface measuring 120 square meters (1,292 square feet) that concentrates the Sun's rays to the top of a 115 meter (377 ft) high, 40-story tower where a solar receiver and a steam turbine are located. The turbine drives a generator, producing electricity. This power is three times more expensive than power from conventional sources, but prices are likely to fall, as they have with wind power and as the technologies develop. Wikipedia<br />54<br />
  61. 61. Renewable EnergyConcentrating solar power (CSP) A parabolic trough <br />Heat transfer fluid (usually oil) runs through the tube to absorb the concentrated sunlight. This increases the temperature of the fluid to some 400°C. The heat transfer fluid is then used to heat steam in a standard turbine generator. Wikipedia<br />55<br />
  62. 62. Wind is a converted form of Solar Energy…??<br />Portions of our atmosphere warm at different rates as result of the sun. Atmospheric pressure at the earths surface is cooler and air is drawn to replace it resulting in wind.<br />Windmills (as in the past) collect energy via electric generators.<br />Prospects:<br /> - 2008 the United States passed Germany as the Number 1market in installed capacity.<br /> - 2008 wind power became the first clean-energy sector to surpass the $50B mark ($51B worldwide revenue. Projections for $139,8B in 2018<br />Renewable Energy - Wind<br />56<br />
  63. 63. Renewable Energy - Wind<br />57<br />
  64. 64. Renewable Energy - Wind<br />58<br />
  65. 65. Renewable Energy - Wind<br />59<br />
  66. 66. Renewable Energy - Wind<br />60<br />
  67. 67. Renewable Energy - Wind<br />61<br />
  68. 68. Renewable Energy - Wind<br />62<br />
  69. 69. Renewable Energy - Wind<br />63<br />
  70. 70. Renewable Energy - Wind<br />64<br />
  71. 71. Renewable Energy - Wind<br />65<br />
  72. 72. Renewable Energy - Wind<br />66<br />
  73. 73. Renewable Energy - Wind<br />67<br />
  74. 74. Renewable Energy - Wind<br />68<br />
  75. 75. Renewable Energy - Wind<br />69<br />
  76. 76. In a number of locations geothermal energy is close enough to the surface that energy can be extracted and used for heating. In areas hot enough geothermal energy can be used to generate electricity.<br />Geothermal plants consistently generate electricity 24/7 regardless of weather.<br />Prospects:<br /> In this past year (August 2008 – March 2009) there are 96 geothermal power plants under development in12 western states. This is an increase of 25% over the previously reported periods with overall production potential of 35%.<br /> Geothermal energy is the lowest cost renewable energy available and is expected to remain consistent even as other options are available<br />Renewable Energy – GeothermalSuper heated moisture (steam) from the earths interior <br />70<br />
  77. 77. Renewable Energy – GeothermalSuper heated moisture (steam) from the earths interior<br />Dixie Valley, NV, Flash Plant<br />71<br />
  78. 78. Renewable Energy – GeothermalResidential applications<br />Geothermal Heat Pumps (GHPs): Geothermal heat pumps take advantage of the Earth’s relatively constant temperature at depths of about 10 ft to 300 ft. GHPs can be used almost everywhere in the world, as they do not share the requirements of fractured rock and water as are needed for a conventional geothermal reservoir. GHPs circulate water or other liquids through pipes buried in a continuous loop, either horizontally or vertically, under a landscaped area, parking lot, or any number of areas around the building. <br />To supply heat, the system pulls heat from the Earth through the loop and distributes it through a conventional duct system. For cooling, the process is reversed; the system extracts heat from the building and moves it back into the earth loop. It can also direct the heat to a hot water tank, providing another advantage — free hot water. GHPs reduce electricity use 30–60% compared with traditional heating and cooling systems.<br />72<br />
  79. 79. Tidal Energy Jobs<br /> <br />Tidal power is a form of hydropower that converts the energy of tides into electricity or other useful forms of power.Although not yet widely used, tidal power has potential for future electricity generation. Tides are more predictable than wind energy and solar power. Historically, tide mills have been used, both in Europe and on the Atlantic coast of the USA. The earliest occurrences date from the Middle Ages, or even from Roman times.<br />Modern advances in turbine technology may eventually see large amounts of power generated from the ocean, especially tidal currents using the tidal stream designs but also from the major thermal current systems such as the Gulf Stream, which is covered by the more general term marine current power.<br />Renewable EnergyOcean – Tidal and Wave<br />73<br />
  80. 80. Renewable EnergyOcean – Tidal and Wave<br />74<br />
  81. 81. Renewable Energy<br />75<br />
  82. 82. Information Sources<br />GREEN BUSINESSGREEN JOBS<br />76<br />
  83. 83. Information Sources<br />77<br />
  84. 84. Information Sources<br />78<br />
  85. 85. Information Sources<br />79<br />
  86. 86. Job Postings<br />80<br />
  87. 87. Information Sources<br />81<br />
  88. 88. How do I get a GREEN JOB?<br />82<br />
  89. 89. How do I get a GREEN JOB?<br />83<br />
  90. 90. How do I get a GREEN JOB?<br />84<br />
  91. 91. How do I get a GREEN JOB?<br />85<br />
  92. 92. How do I get a GREEN JOB?A practical application to find opportunities<br />86<br />
  93. 93. How do I get a GREEN JOB?<br />87<br />
  94. 94. How do I get a GREEN JOB?<br />88<br />
  95. 95. How to get a GREEN JOB<br />89<br />
  96. 96. How do I get a GREEN JOB?<br />90<br />
  97. 97. How do I get a GREEN JOB?<br />91<br />
  98. 98. Pop Quiz: What does a Green Job Pay?<br />I don’t care…. I’m saving the planet<br />Depends on who you ask<br />Depends on the job, location and company<br />I don’t care… as long as they are hiring<br />Answer: All of the above<br />Renewable Energy –Green Jobs<br />92<br />
  99. 99. Renewable Energy and energy efficiency (RE & EE) industries represented 9M jobs in 2007 with projections of 37M by 2030.<br />95% of the jobs are in private industry.<br />The Renewable energy sector is the hot and includes the most jobs centered around wind, solar (thermal and PV), and bio-fuels<br />Hot job categories:<br /><ul><li>College-educated professional workers (with advanced degrees):</li></ul> • Accounts, salespeople, product management, legal, finance, IT environmental scientists chemists, electrical and mechanical engineers.<br /><ul><li>Highly skilled technical workers:
  100. 100. • Electricians, welders, metal workers, construction managers</li></ul>Opportunities <br />93<br />
  101. 101. Opportunities– The Green Collar Worker<br />94<br />
  102. 102. OpportunitiesThe Green Collar WorkerThe Next CGO?<br />Excerpts from: Why IT Pros Will Become Chief Green Officers<br />Published on<br />By Preston Gralla Created 2009-08-25 <br />“…….Greening an enterprise requires that someone measure initial energy use and carbon footprint at a granular level, constantly monitor that use, put a plan into effect for reducing the carbon footprint, and then continue to monitor, measure, and refine the plan. Who in an enterprise is best suited to perform this kind of monitoring and planning? IT folks. They do it every day as part of their jobs.” <br />“……..There is one significant roadblock to IT pros becoming CGOs, though, and that has to do with the nature of many IT professionals. Many tend to be more reactive than proactive, and aren't necessarily versed in understanding business problems. If they're to become CGOs, that's got to change. They've got to think about the business first and technology second.”<br />95<br />
  103. 103. The Language of GreenGreen Terminology –from California Association of Realtors<br />Alternative Energy: Energy derived from nontraditional sources (e.g., compressed natural gas, solar, hydroelectric, or wind).Carbon Footprint: Carbon footprint refers to the overall carbon emissions created by a building, including its construction and operation.Carbon Neutral: A claim made by some companies and developers to describe a building or product whose net carbon emissions are zero. This is very difficult to achieve and truly possible only if something doesn’t emit any carbon at all or soaks up as much as it emits. Carbon Offsets: Carbon offsets allow people to pay money to fund a forestry project, renewable energy project, or research into renewable energy technology in order to offset their carbon emissions. Fossil Fuels: Fuels including coal, natural gas, and oil that are used to generate electricity. Going Green: Going green can relate to numerous parts of a person’s everyday life. From transportation choices to a home’s design features, going green can mean different things to different people, but its core theme embraces the idea of taking steps to reduce one’s overall impact on the environment. <br />Green-washing: Green-washing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice<br /> Green Enhancements: Green enhancements are changes and improvements made to a home that make it more environmentally friendly.Sustainability: The World Commission on Environment and Development defines sustainability as “Meeting the needs of the present without compromising the ability of future generations to meet their needs.” In reference to building or business, it’s an approach that evaluates environmental, social, and financial factors equally.Volatile Organic Compound (VOC): VOCs are organic chemical compounds that are emitted as gases from certain solids or liquids. They can have short- and long-term adverse health effects. In the home, VOCs are often found in paint, cleaning supplies, building materials, and furnishings. Zero Energy Home: A zero energy home (ZEH) combines state-of-the-art, energy-efficient construction and appliances with commercially available, renewable energy systems, such as solar water heating and solar electricity. The result is a home that produces its own energy—as much as or more than it needs.<br />96<br />
  104. 104. Environmental Consciousness- What is Green – What is not<br />Water's Connection to the Demand for Oil<br />“Our nation's high demand for oil isn’t just due to long commutes. Most water bottles are composed of a plastic called polyethylene terepthalate (PET). Now, to make PET, you need crude oil. Specifically, 17 million barrels of oil are used in the production of PET water bottles ever year, estimate University of Louisville scientists. No wonder the per ounce cost of bottled water rivals that of gasoline. What’s more, 86 percent of 30 billion PET water bottles sold annually are tossed in the trash, instead of being recycled, according to data from the Container Recycling Institute. That’s a lot of waste—waste that will outlive you, your children, and your children’s children. You see, PET bottles take 400 to 1000 years to degrade. Which begs the question: If our current rate of consumption continues, where will we put all of this discarded plastic.”<br />Taken from EAT THIS NOT THAT - 8-20-09<br />97<br />
  105. 105. Industry associations:<br /> - American Council on Renwables Energy (<br /> - American Wind Energy Association (<br /> - Solar Energy Industry Association (<br /> - Geothermal Resources Council (<br /> - Biomass Energy Research Association ( <br /> - Biomass Power Association (<br />On-Line – Sources of Information<br />98<br />
  106. 106. Online media (job postings on most):<br /><ul><li>
  107. 107.
  108. 108.
  109. 109.
  110. 110.
  111. 111.
  112. 112.
  113. 113.
  114. 114.
  115. 115.
  116. 116.
  117. 117.</li></ul>On-Line – Sources of Information<br />99<br />
  118. 118. The Environmental Defense Fund:<br />Green Jobs Guidebook PDF (Download for free)<br /><br /> Labor Market and Career Information Department<br /> Texas Workforce Commission - August 1, 2008<br />Green Collar Workers and other Mythical Creatures<br />PDF (Download for free)<br /><br />View the Movie:<br />FUEL<br /><br />Recommendations<br />100<br />
  119. 119. Thank you <br />For copies of this presentation in Power Point or PDF please forward an e-mail request to:<br /><br />GREEN BUSINESSGREEN JOBS<br />101<br />