Bharat Soni Presentation
Summary of Qualification :- <ul><li>Summary of Qualifications </li></ul><ul><li>Uncommon negotiation skills, ability to as...
<ul><li>Esteem Cars Inc., Minneapolis, MN 2002 - Present Car Sales Manager </li></ul><ul><li>Forecast goals and objectives...
<ul><li>Esteem Cars Inc., Minneapolis, MN 2000 - 2002 Car Sales Assistant Manager </li></ul><ul><li>Established personal i...
<ul><li>Car Sales Representative </li></ul><ul><li>Achieved unit sales targets for new and/or pre-owned cars and related p...
Profile <ul><li>Dynamic Professional experienced working in fast-paced environments demanding strong organizational, techn...
Objectives: <ul><li>Brighten the career opportunities by utilizing expertise as a Senior Business Leader and to grow along...
Qualification: <ul><li>Bachelor of Science, Chemistry (B.Sc.),   </li></ul><ul><li>Gujarat University, Gujarat, India </li...
Certification of Automobile <ul><li>Theory & Practical Certification </li></ul><ul><ul><ul><ul><li>Lincoln-Mercury  </li><...
Extra Qualification <ul><li>Vice President of   </li></ul><ul><li>INDIAN JUNIOR CHAMBER  during 1999-2000 </li></ul><ul><l...
Work Experience in India <ul><li>Period :Jan 1981 to July 1982  </li></ul><ul><li>Worked as a Telegraphist for 18-months i...
<ul><li>Period : Oct 1984 up to July 2001  </li></ul><ul><li>Tele-Link Business Systems ( Computer Hardware Co.) </li></ul...
Work Experience in USA <ul><li>Period July 2001 onwards: </li></ul><ul><ul><li>Decided to move to US for betterment of Car...
Lincoln-Mercury (2001-2003) <ul><li>Started my Career in Marketing, as I have more inclination towards Marketing Side as I...
Windsor  Nissan  (2003-2004) <ul><li>During my tenure of about 1 year with Lincoln Mercury, developed very good business r...
Idea….work for Everyday <ul><li>Innovative Ideas still need  to run our Business…  </li></ul><ul><li>Team work  still Need...
Open Road Auto Group (2004-09) <ul><li>Having exposure on Radio Ads and Car talk- show, I was receiving plenty  job offers...
Open Road Auto Group <ul><li>Contd … </li></ul><ul><li>Turned around this underperforming retail automobile dealership thr...
Way of Marketing….Sales <ul><li>Referral Customer </li></ul><ul><li>E-Commerce Buyer </li></ul><ul><li>Phone up Customer <...
Projection of Car Sales for 2009
View of Management <ul><li>Given Best Compliments of my Life by : Mr. Mike Morris, who is Vice-President of Ryan Automotiv...
Talk about Safety  Compare  to other Brand <ul><li>More  Safety More Life </li></ul>
Safety for Everyone <ul><li>No one Can Kiss Your Body </li></ul>
Innovation of Website <ul><li>Dream Idea Comes True After spending time of 6-8 months in creating  www.sonihonda.com  in F...
Chain Marketing of ….. <ul><li>Honda Brand…. </li></ul><ul><li>Affordable Luxury Vehicles… </li></ul>
Online Marketing of.. <ul><li>Nissan Brand </li></ul><ul><li>High-Power Performance Vehicles </li></ul>
Online Marketing of…. <ul><li>MAZDA BRAND </li></ul><ul><li>Sporty Looks Vehicles….. </li></ul>
Online Marketing of… <ul><li>ACURA BRAND </li></ul><ul><li>Acura Brand  </li></ul><ul><li>(High End Vehicle of Honda Make)...
Projection for INDIA <ul><li>Wish to work in friendly atmosphere with the target of increasing sales by 15-25% & to increa...
Coming Soon…Shortly ! Sonicars.org  & soni4wheels.com
 
Extended Warranty -AMC <ul><li>Follow up  with Existing Customer </li></ul><ul><li>Ask for AMC @ selling process Time </li...
Thanks for being with Me…. <ul><li>. </li></ul>
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Presentation June022009

  1. 1. Bharat Soni Presentation
  2. 2. Summary of Qualification :- <ul><li>Summary of Qualifications </li></ul><ul><li>Uncommon negotiation skills, ability to ask for the sale and    handle customer requests. </li></ul><ul><li>Profound ability to establish and maintain relationships with    customers. </li></ul><ul><li>Strong ability to assess individual client needs. </li></ul><ul><li>Solid experience working under time constraints and managing    priorities. </li></ul><ul><li>Remarkable ability to adapt to sudden changes and experience    making difficult decisions. </li></ul><ul><li>Sound ability to think of innovative ways to get results. </li></ul><ul><li>In-depth ability to recover quickly from setbacks. </li></ul><ul><li>Immense ability to take responsibility for handling details. </li></ul><ul><li>Remarkable ability to adapt to sudden changes and experience    making difficult decisions. </li></ul><ul><li>Profound ability to think of innovative ways to get results. </li></ul><ul><li>Proven ability to sell a minimum quota according to dealership    standards. </li></ul><ul><li>Uncommon ability to recruit, train and lead a team to achieve    target. </li></ul><ul><li>Strong ability to review and analyze actions at the end of    each day, week, month and year to determine how to better    utilize time and plan more effectively. </li></ul><ul><li>Great knowledge and understanding of terminology of the    automobile business and the ability to keep abreast of    technological changes in the product. </li></ul><ul><li>Excellent knowledge and understanding of equity and values,    and the ability to explain depreciation to the customer. </li></ul><ul><li>Profound knowledge and understanding of federal, state and    local laws which govern retail auto sales. </li></ul>
  3. 3. <ul><li>Esteem Cars Inc., Minneapolis, MN 2002 - Present Car Sales Manager </li></ul><ul><li>Forecast goals and objectives for sales, gross, and key expenses on a monthly and annual basis. </li></ul><ul><li>Hire, motivate, counsel, and monitor the performance of all used-vehicle sales employees. </li></ul><ul><li>Prepare and administer an annual operating forecast and budget for the used-vehicle sales department. </li></ul><ul><li>Understand, keep abreast of, and comply with federal, state, and local regulations that affect used-vehicle sales. </li></ul><ul><li>Direct and schedule the activities of all department employees, ensuring proper staffing at all times. </li></ul><ul><li>Assist individual salespeople in setting aggressive yet realistic monthly goals and objectives and provide them with the support to meet these goals. </li></ul><ul><li>Ensure proper follow up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system. </li></ul><ul><li>Develop, implement, and monitor a follow-up system for used-vehicle purchasers. </li></ul><ul><li>Maintain vehicle inventory. </li></ul><ul><li>Monitor customers' likes and dislikes, lost sales, and dealership sales history and conduct local market analyses to determine which vehicles to stock. </li></ul><ul><li>Conduct daily and weekly sales and sales training meetings. </li></ul><ul><li>Establish and enforce product-knowledge standards. </li></ul><ul><li>Oversee the efforts of used-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership. </li></ul><ul><li>Communicate daily with the new vehicle sales manager regarding units needed for used-vehicle inventory. </li></ul><ul><li>Ensure that used-vehicle salespeople are informed of all new inventory and current advertising efforts, including special sales. </li></ul><ul><li>Appraise all incoming used vehicles. </li></ul><ul><li>Ensure that cosmetic and mechanical reconditioning are performed within the dealership's cost and time limitations. </li></ul><ul><li>Plan and control the display of used vehicles. </li></ul><ul><li>Establish and control wholesaling activities. </li></ul><ul><li>Establish delivery procedures and ensure that delivery includes an introduction to the service department and scheduling of the first service appointment. </li></ul><ul><li>Assist in the development of advertising campaigns and other promotions. </li></ul><ul><li>Keep abreast of auto auction activity and prices and attend auctions on a regular basis. </li></ul><ul><li>Approve all paperwork from auctions and provide proper documentation to the office for purchases. </li></ul><ul><li>Notify the used vehicle department manager of anticipated delivery of purchases. </li></ul>
  4. 4. <ul><li>Esteem Cars Inc., Minneapolis, MN 2000 - 2002 Car Sales Assistant Manager </li></ul><ul><li>Established personal income goals that are consistent with dealership standards of productivity, and devise a strategy to meet those goals. </li></ul><ul><li>Reported to the new vehicle Sales Manager regarding objectives, planned activities, reviews and analyses. </li></ul><ul><li>Determined each customer's vehicle needs by asking questions and listening. </li></ul><ul><li>Kept abreast of incoming inventory, features, accessories, etc., and how they benefited customers. </li></ul><ul><li>Demonstrated new vehicles (includes test drives). </li></ul><ul><li>Delivered vehicles to customers. The delivery process ensured that the customer understood the vehicle's operating features, warranty and paperwork, which lays the foundation for customer loyalty. </li></ul><ul><li>Worked with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule. </li></ul><ul><li>Attended sales meetings. </li></ul><ul><li>Maintained a prospect development system which includes a group of prospect locators and sales associates. </li></ul>
  5. 5. <ul><li>Car Sales Representative </li></ul><ul><li>Achieved unit sales targets for new and/or pre-owned cars and related products and services from retail and/or wholesale clients. </li></ul><ul><li>Assumed responsibility for the entire sales process, including: Getting to know the client via an in-depth interview. </li></ul><ul><li>Accommodated the client's product preference via presentation and demonstration. </li></ul><ul><li>Prepared the client for ownership with a smooth and thorough delivery that accommodated all of the client's expectations. </li></ul><ul><li>Established a sustained consultative relationship with each client. </li></ul><ul><li>Followed up with prospects, utilizing various methods of communication. </li></ul><ul><li>Developed new business and leads and increased client base through focused personal marketing efforts that included, but not limited to, direct mail, networking affiliations and telemarketing. </li></ul><ul><li>Made effective deliveries by following all sale details, inspecting every car sold, introducing clients to the Service Manager, and making a personalized delivery of the car. </li></ul><ul><li>Maintained comprehensive knowledge of pricing and specifications of competitive vehicles to provide clients with informative comparisons. </li></ul>
  6. 6. Profile <ul><li>Dynamic Professional experienced working in fast-paced environments demanding strong organizational, technical and interpersonal skills. Over 28 years experience in different fields, i.e. Tele-communication, HR, Sales & Service of Computer Hardware & Automobile area. </li></ul><ul><li>Trustworthy, project oriented and ethical individual with the ability to motivate and inspire others, possess through knowledge in different language dialects. </li></ul>
  7. 7. Objectives: <ul><li>Brighten the career opportunities by utilizing expertise as a Senior Business Leader and to grow along with the forward looking company by contributing in the long-term growth and profitability of the company. </li></ul>
  8. 8. Qualification: <ul><li>Bachelor of Science, Chemistry (B.Sc.), </li></ul><ul><li>Gujarat University, Gujarat, India </li></ul><ul><li>June 1977 –1981 </li></ul><ul><li>Bachelor of Law, Labor Law (L.L.B.) </li></ul><ul><li>South Gujarat University, Surat, </li></ul><ul><li>June 1991- May 1993 </li></ul>
  9. 9. Certification of Automobile <ul><li>Theory & Practical Certification </li></ul><ul><ul><ul><ul><li>Lincoln-Mercury </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Nissan </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Honda </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mazda </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Acura </li></ul></ul></ul></ul>
  10. 10. Extra Qualification <ul><li>Vice President of </li></ul><ul><li>INDIAN JUNIOR CHAMBER during 1999-2000 </li></ul><ul><li>Surat Metro Sakti Indian Junior chamber </li></ul><ul><li>( Surat Chapter ) </li></ul><ul><li>Joint Secretary of </li></ul><ul><li>KRIBHCO OFFICER’S ASSOCIATION </li></ul><ul><li>Krishak Bharati Cooperative Limited, Hazira </li></ul><ul><li>(1997-1999) </li></ul>
  11. 11. Work Experience in India <ul><li>Period :Jan 1981 to July 1982 </li></ul><ul><li>Worked as a Telegraphist for 18-months in Telegraph Deptt., Ahmedabad, Central Govt. of India </li></ul><ul><li>Period : Aug 1982 to Sept 1984 </li></ul><ul><li>Worked as a Telecommunication Assistant in ORG SYSTEMS, Vadodara (A Div. Of ASE Limited: Ahmedabad ) </li></ul><ul><li>Period : Oct 1984 upto July 2001 </li></ul><ul><li>Worked as a Jr. Manager (Personnel & Administration) in KRIBHCO LIMITED, HAZIRA, SURAT </li></ul><ul><li>----contd.. </li></ul>
  12. 12. <ul><li>Period : Oct 1984 up to July 2001 </li></ul><ul><li>Tele-Link Business Systems ( Computer Hardware Co.) </li></ul><ul><li>Proprietor : Trading, Sales & Service (South Gujarat) </li></ul><ul><li>Represent as Territory Marketing Director, Responsible for Planning, Organizing, Leading and executing retail marketing programme. Tasks included personal schedules, installation of products, creation of relationship between self, management staff, training of sales staff regarding new products, acting as the staff Leadership, Networking with Local dealers of S.G. And better relationship with existing Customer and New. Responsibilities including cash handling, inventory management, sales and customer query of product and after sales support. </li></ul><ul><li>Attending and organising Sales and Service Staff training to capture more and more Annual maintenance contract. Achieved 250+ AMC’s and raised sales profit 35% and 75% maintenance contract. </li></ul>
  13. 13. Work Experience in USA <ul><li>Period July 2001 onwards: </li></ul><ul><ul><li>Decided to move to US for betterment of Career </li></ul></ul><ul><ul><li>Explore and selected a challenging & totally </li></ul></ul><ul><ul><li>new line of Marketing in most innovative way. </li></ul></ul><ul><li>Worked with the following company in US </li></ul><ul><ul><li>Staples Super Store (2001) </li></ul></ul><ul><ul><li>Lincoln-Mercury (2001-2003) </li></ul></ul><ul><ul><li>Windsor Nissan (2003-2004) </li></ul></ul><ul><ul><li>Open Road Auto Group (2004-2009) </li></ul></ul>
  14. 14. Lincoln-Mercury (2001-2003) <ul><li>Started my Career in Marketing, as I have more inclination towards Marketing Side as I had a Trading business in India for Computer Hardware. During my market research of about 3 months on reaching US, I have observed that Auto Business in general and Car Business in particular more lucrative. </li></ul><ul><li>Started learning business with sincerity and & dignity on getting required training from my company & learn new business in very short-time with the Help of Mr. Mark F.-SM & Mike Lister -GM </li></ul><ul><li>Achieved my Sales Target of Average 12-14 Unit per Month, as a Sales & Leasing Consultant in very first year. </li></ul>
  15. 15. Windsor Nissan (2003-2004) <ul><li>During my tenure of about 1 year with Lincoln Mercury, developed very good business relations with comparable car dealers. As a result, I was getting more lucrative offers from so many other dealers. </li></ul><ul><li>Finally, I have decided to join Windsor Nissan of Bob Maguire Auto Group Inc who is the biggest auto chain of high line vehicles in the state of N.J. for NISSAN, GM Brand i.e. CHEVROLET, SATURN. </li></ul><ul><li>Implemented Sales, Marketing, Operations Management, and Customer Service efforts that drove volume, maximized profit per unit, and contributed to continued profitability. </li></ul><ul><li>Adopted advance marketing tactics like Media Marketing through Indian Radio and Internet Sales to capture Indian Community and on very first try achieved grand success by raising sales by 45%-50%. </li></ul>
  16. 16. Idea….work for Everyday <ul><li>Innovative Ideas still need to run our Business… </li></ul><ul><li>Team work still Needed to Keep Live Business… </li></ul><ul><li>Ideas still needed to Keep Customer Happy …… </li></ul><ul><li>Attitude and Idea are two most important things….. </li></ul><ul><li>Satisfied Customer Keep Our Business Cycle Running…. </li></ul>
  17. 17. Open Road Auto Group (2004-09) <ul><li>Having exposure on Radio Ads and Car talk- show, I was receiving plenty job offers from many renowned groups like Toyota and Honda Auto Group etc. Honda being one of highest selling car in NJ, Finally,I have decided to join Open Honda Auto Group. </li></ul><ul><li>Restructured previously Low-profitable operations through staff training/ motivation and customer incentive programs. </li></ul><ul><li>Managed all day-to-day operations, including inventory control, appraising and disposing of trades, sales, finance,advertising and customer service. </li></ul><ul><li>Hired more Indian Sales consultants, trained, supervised, scheduled, and evaluated employees </li></ul><ul><li>Marketing and Customer Service Efforts resulted higher sales due to repeated and referral business </li></ul><ul><li>contd…. </li></ul>
  18. 18. Open Road Auto Group <ul><li>Contd … </li></ul><ul><li>Turned around this underperforming retail automobile dealership through personal sales efforts. </li></ul><ul><li>Training of sales team on sales techniques, closing skills, and negotiating strategies. </li></ul><ul><li>Looking to better prospect through Internet Sales, publishe classified ads and banners on different websites. </li></ul><ul><li>Achieved high sales volume and increase in gross profit margins on deals. </li></ul><ul><li>Hired, trained, supervised and mentored sales people; motivated staff to meet/exceed established sales goals and objectives by developing effective sales incentives. Final approval on all sales, trade-ins, financing and credit arrangements. </li></ul><ul><li>Monitored and reported sales volume, financial and business transactions. </li></ul>
  19. 19. Way of Marketing….Sales <ul><li>Referral Customer </li></ul><ul><li>E-Commerce Buyer </li></ul><ul><li>Phone up Customer </li></ul><ul><li>Walk-In Buyer </li></ul><ul><li>Corporate Buyer </li></ul><ul><li>Group Booking through Company </li></ul><ul><li>Buy- Back Buyer </li></ul><ul><li>Field Marketing </li></ul><ul><li>Tele-Marketing </li></ul><ul><li>Media Marketing </li></ul><ul><li>Live Talk Show on Radio </li></ul><ul><li>and U-Tube </li></ul><ul><li>SMS Marketing </li></ul>
  20. 20. Projection of Car Sales for 2009
  21. 21. View of Management <ul><li>Given Best Compliments of my Life by : Mr. Mike Morris, who is Vice-President of Ryan Automotive : New Jersey (OPEN ROAD GROUP) & Mr. Armando-Dist. Manager-Honda </li></ul><ul><li>The Best Graphics, Neat & Clean Design for Fastest Excess and INSTANT PRICING SYSTEMS i.e. : Instant-Price </li></ul><ul><li>Automatic Systems for responses and follow up with the Future customer in Few minutes. </li></ul>
  22. 22. Talk about Safety Compare to other Brand <ul><li>More Safety More Life </li></ul>
  23. 23. Safety for Everyone <ul><li>No one Can Kiss Your Body </li></ul>
  24. 24. Innovation of Website <ul><li>Dream Idea Comes True After spending time of 6-8 months in creating www.sonihonda.com in Feb 2007 on the President Day. </li></ul>
  25. 25. Chain Marketing of ….. <ul><li>Honda Brand…. </li></ul><ul><li>Affordable Luxury Vehicles… </li></ul>
  26. 26. Online Marketing of.. <ul><li>Nissan Brand </li></ul><ul><li>High-Power Performance Vehicles </li></ul>
  27. 27. Online Marketing of…. <ul><li>MAZDA BRAND </li></ul><ul><li>Sporty Looks Vehicles….. </li></ul>
  28. 28. Online Marketing of… <ul><li>ACURA BRAND </li></ul><ul><li>Acura Brand </li></ul><ul><li>(High End Vehicle of Honda Make) </li></ul>
  29. 29. Projection for INDIA <ul><li>Wish to work in friendly atmosphere with the target of increasing sales by 15-25% & to increase revenues of Service department by AMC and repeat customer. </li></ul><ul><li>Development of better relation with Director level executives of renowned corporate houses, Business men, Industrialist, Sr. Officers/GMs etc </li></ul><ul><li>Target to Small industry owner as well as Sr. Level Officers working for Bank/public sector/private sector through personal contacts of our Sales Crew, written communications, Follow-up, Email and Tele-Marketing. </li></ul>
  30. 30. Coming Soon…Shortly ! Sonicars.org & soni4wheels.com
  31. 32. Extended Warranty -AMC <ul><li>Follow up with Existing Customer </li></ul><ul><li>Ask for AMC @ selling process Time </li></ul><ul><li>After Sales with Finance Contract </li></ul><ul><li>Buy 3-Year AMC–Get one year Free </li></ul><ul><li>Closing Tools Contract Offer (1-Year) </li></ul><ul><li>Employee Discount Offer </li></ul><ul><li>Sending Flyers /Letter to Skoda Family </li></ul><ul><li>Follow-up When Car in Service </li></ul>
  32. 33. Thanks for being with Me…. <ul><li>. </li></ul>

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