Market Penetration Of Maggie Noodels
Nov. 19, 2007•0 likes•16,368 views
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Maggie Noodels, Marketing
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Market Penetration Of Maggie Noodels
- 1. MARKET PENETRATION STRATEGY OF MAGGI NOODLES
- 5. SWOT Analysis Strengths Weaknesses Opportunities Threats Market leader Heavily dependent on One flavour Unexploited rural markets Strong presence of regional competitors Brand loyalty Minor distribution problems Increasing number of working youth Competitive pricing (Top Ramen) Distribution channels Health related issues Affinity of Indians to Chinese food Innovative flavours for Indian taste buds Advertising strategy
- 7. BCG Matrix
- 8. Michael Porter’s Five Forces Model