Mobile Developer Week


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This deck was used to present to the various Developer User Groups during Mobile Developer Week in April 2013.

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  • Thanks for taking the time.Excited to tell you about what’s new with the platform.We’ve been busy – great new mobile services announcement today.
  • This post-pc era requires a new way of thinking. Mobility should be at the heart of your business strategy. Success in the Post-PC era is not about developing a single app or one tool, but bringing all the pieces together.No single approach will satisfy the mobile needs of every customer, which is why we offer multiple ways for you to maximize your productivity while on the go.-----------------------------------------------MOBILE SOLUTIONS:• CORE APPLICATIONS –, Salesforce Mobile, and Chatter Mobile are great examples of applications. Native apps like Salesforce Mobile and Chatter Mobile are instantly responsive and they deliver a rich user experience. Hybrid or web-based apps like offer native app-like qualities but are capable of running on a wide range of smartphones and tablets. These applications, including the hybrid version of Touch, can be used in an offline mode.• MARKETPLACE – Ever since the launch of the AppExchange, has proven its commitment to developing a partner-driven app marketplace and mobile is no exception. The Mobile AppExchange contains both partner-built and Salesforce-built apps all designed to give our customers a richer, more productive experience. It’s a democratic way for end users to custom-tailor their mobile Salesforce experience by choosing apps that closely match the way they work, by industry or by function.• PLATFORM – Sometimes, you have no option but to build a completely customized app. With the mobile platform, you can build custom, non-Salesforce-branded apps on virtually any device platform using SDK’s and other tools that Salesforce provides.
  • KEY POINTS:• Touch is Salesforce reimagined for today’s touch screen devices• One app for all your devices – HTML5 app adapts to any smartphone or tablet (iPad today)• Redesigned user interface with scrollable menus, large icons, and easy-to-swipe panes• Web or app store versions available••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••NARRATIVESalesforce Touch – currently available for iPad – is one solution for all of your mobile devices. As more and more employees bring their own devices to work, Touch is uniquely positioned to accommodate the vast assortment of smartphones and tablets to deliver a uniform mobile computing experience across them all.PRODUCT DETAILS• HTML5-based application designed specifically for touch-screen devices – Touch intelligently adapts to whatever screen you’re using• User interface takes advantage of native touch-device gestures by offering larger icons and tap targets as well as scrollable lists and swipe-friendly panes• Current version is available from Apple’s App Store as well as the iPad’s Safari browser• Offline access for the app store version is currently on the roadmap; Future versions will support address book integration, push notifications, and camera functionality• “Sales” version is available today (some standard and all custom objects in Sales tab) with support for other tabs coming in Spring ’13 (182)• Smartphone Beta expected in Spring ’13 (182) along with support for additional tablet types• Limited Visualforce likely by Summer ’13 (184)
  • That’s where the Salesforce Platform comes in and offers the best of both worlds.It’s the fastest path from idea to mobile app.We remove all the traditional steps of building apps on legacy platforms.And give modern web developers all the latest mobile frameworks they know and love. And they can easily connect it to customer data – making the app more engaging and more useful long term to both the user and the company.Finally – apps built on the Salesforce Platform are powered by the safest, most secure and trusted enterprise platform in the market. Offering scale, security, governance, and performance visibility.The same platform over 100K businesses trust with their most prized possession – their customer and business data.
  • Salesforce TouchMobilize any existing applicationNo CodingCombine standard layouts and VisualforceNative/Hybrid (Mobile SDK)Take advantage of device capabilitiesStore data locally/offline capabilitiesHTML5 (Heroku or Visualforce)Custom UINo app store hurdlesDevice agnosticMust have an internet connection
  • Connect Salesforce Data with your Mobile Apps
  • Salesforce TouchMobilize any existing applicationNo CodingCombine standard layouts and VisualforceNative/Hybrid (Mobile SDK)Take advantage of device capabilitiesStore data locally/offline capabilitiesHTML5 (Heroku or Visualforce)Custom UINo app store hurdlesDevice agnosticMust have an internet connection
  • Mobile Developer Week

    1. 1. Mobile Developer WeekSalesforce Platform Mobile ServicesSandeep BhanotPrincipal Developer Evangelist@cloudysan
    2. 2. Safe harborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If anysuch uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. coulddiffer materially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections of product orservice availability, subscriber growth, earnings, revenues, or other financial items and any statements regardingstrategies or plans of management for future operations, statements of belief, any statements concerningnew, planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operatinglosses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Webhosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associatedwith possible mergers and acquisitions, the immature market in which we operate, our relatively limited operatinghistory, our ability to expand, retain, and motivate our employees and manage our growth, new releases of ourservice and successful customer deployment, our limited history reselling products, andutilization and selling to larger enterprise customers. Further information on potential factors that could affect thefinancial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscalquarter ended July 31, 2012. This documents and others containing important disclosures are available on the SECFilings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statementsare not currently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available., inc. assumes noobligation and does not intend to update these forward-looking statements.
    3. 3. We’re living in the post-PC eraiPhone Revenue – Q1 ’12$24.42 billionTOTAL Microsoft Revenue – Q2 ’12$20.89 billion>“…a 13.9% decline in 2013 Q1 PC shipments compared to 2012..”
    4. 4. Suite of downloadable appsfor accessing Salesforcedata from a mobile deviceMobile AppExchange fordiscovering purpose-builtapps or vertical solutions byindustryCustom mobile appsdesigned and built byyou or an ISV partnerSalesforce Has The Answer For Every MobileNeed
    5. 5. Salesforce Touch – One App For All Your Devices• HTML5 app runs on any device (iPad today)• Intuitive interface built for users on the go• Optimized for touch – tap, scroll, swipe
    6. 6. Salesforce Platform:The Fastest Path From Idea to Connected Mobile AppIdeaBuild Appwith ModernFrameworksConnectCustomer &Business DataConnectedMobile Apps
    7. 7. Our Mobile Strategy for the Salesforce Platform• Developer Productivity• Fast ramp• Deep functionality• Use languages and frameworks devs. know and love• Pluggable set of Mobile Services• Focus on the app, not the plumbing• Secure, reliable and scalable• Enterprise grade
    8. 8. Introducing Salesforce Platform Mobile Services
    9. 9. Mobile SDK 2.0 – coming soon…• Build Native, Hybrid or HTML5 apps for iOS and Android• Faster and more modularized architecture• New entity frameworks for easy data access and offline storageOAuth2Secure authentication and refresh tokenmanagementAPI WrappersInteract with Salesforce REST APIs withpopular mobile platform languagesApp ContainerEmbed HTML5 apps inside a container toaccess powerful native device functionalitySecure Offline DatabaseStore business data on a device withenterprise-class securityPush NotificationsDispatch real-time alerts directly to mobiledevices
    10. 10. Introducing Salesforce Platform Mobile Services
    11. 11. Mobile Packs• Jumpstart web and hybrid mobiledevelopment• Focus on modern JavaScript frameworks• Simplify Salesforce data access• Deploy on the platform orelsewhere (e.g. Heroku)• JavaScript based• Quick Starts and tutorials
    12. 12. Current Mobile Packs• First of many mobile packs and samples• Open-source and community driven
    13. 13. Mobile Accelerator Program• Provide rapid, high-touch Mobile Services trainingfor partners• Appirio, Accenture, Bluewolf, Aditi, Tquila, Deloitte, DetroitLabs• Provides companies with qualified app buildingpartnersDesigned for leadingconsulting partners, systemsintegrators, and ISVs
    14. 14. Three Mobile Development Options
    15. 15. Demo -Developing aVisualforce + jQMHTML5 app
    16. 16. Recap : Creating a Visualforce + jQM app• Make your Visualforce mobile friendly• docType="html-5.0"• Standard HTML5/CSS/JavaScript markup• Data Binding with Salesforce• ForceTK• RemoteTK• JS Remoting• <apex:repeat>
    17. 17. Demo -Creating a Hybridapp
    18. 18. Now its yourturn
    19. 19. Hands-on Lab 1• Modify the Visualforce + jQM Quick Start sample app todisplay Accounts• Display Account names in the initial list view• Show Account Name, Phone and Annual Revenue on the detail view
    20. 20. Hands-on Lab 2• Modify the Visualforce + jQM Accounts Sample appfrom Lab 1 to use RemoteTK
    21. 21. Hands-on Lab 3• Modify the Visualforce + jQM Accounts Sample appfrom Lab 2 to display child Opportunity records from theAccount detail page.
    22. 22. Questions?@forcedotcom@cloudysan