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Adult Literacy


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A marketing campiagn for an adult literacy nonprofit

Published in: Business, Education
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Adult Literacy

  2. 2. Current Presence<br />Active website, however not a significant online presence;<br />Various ways to market online;<br />Through social media, MCAEL will be increase visibility, raise awareness about its cause, build an online community, and solicit donations and volunteers.<br />
  3. 3. Facebookexample # 1<br />ProLiteracy vs. MCAEL<br /><ul><li> Active discussion forum vs. No discussion
  4. 4. Usage of facebook ‘page’ vs. Usage of facebook ‘group’
  5. 5. About 150 fans vs. About 25 members</li></li></ul><li>Twitter Example # 2<br /><ul><li>Unicefusa Twitter account
  6. 6. # of followers: 2,830
  7. 7. # of updates: 150
  8. 8. Moderator involvement: updates and one on one replies.</li></li></ul><li>Blogs example # 3<br /><ul><li>Information on NPO
  9. 9. Active recent posts/articles
  10. 10. Useful links
  11. 11. Library advocacy</li></li></ul><li>Benefits<br />Yes! <br />Free and easy utility to raise funds;<br />Effective way to reach and listen to target audience.<br />(<br />
  12. 12. plan<br />4 step approach to social strategy<br />People<br />Asses your target market’s social activities. <br />Objective<br />Goals that need to be accomplishment.<br />Strategy<br />Implement and asses on how relationship with target market change.<br />Technology<br />Determine which online tool to use. <br /> Social Media for NPO:<br />
  13. 13. Other marketing strategies<br />Traditional Media<br />Increase public relations efforts<br />Include brochures, newsletters, press releases etc<br />Google Analytics<br />A free online software tool that follows website’s usage<br />Partner with local business on sponsoring events<br />E.g. Literacy night<br />
  14. 14. Good npo marketing via social media<br /> Genuine.<br /> Real, specific people at the organization are doing the talking. They never hide behind the 501(c)(3).<br /> Generous.<br />You promote others, as well as yourself, and freely offer resources, info, help, etc. that advance your mission. You do so by commenting, retweeting, linking, etc.<br /> Grateful.<br />You acknowledge the support and generosity of others in accomplishing your mission.<br />Guide to NPO Marketing: <br /><br />
  15. 15. THE END<br />