Political advertising

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Political advertising

  1. 1. Political Advertising in the 21st Century “This time its personal”
  2. 2. What advertising mediums have been good in the past?• Newspapers• Radio• Public Rallies• TV Ads• Honesty…? NAW!
  3. 3. What has become the most important tool? No, not Karl Rove…. The INTERNET!
  4. 4. They’re watching…
  5. 5. Everywhere you go online leaves a trailThis allows campaigns to target their adsdirectly to your interest
  6. 6. Its Cheaper too!Campaigns spend a very smallpercentage of their budget on internetcampaigning. Especially through the useof mediums like:
  7. 7. Its CREEPY!That’s too bad! Its reality now andpoliticiansaren’t the only ones using this capability.Better be careful what you google nexttime!
  8. 8. The End

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