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Social Media: What You Need to Know

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http://www.bethgsanders.com | What you need to know about social networking; how to get started and how to build thought leadership and online reputation

Published in: Technology
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Social Media: What You Need to Know

  1. 1. Networking What You Need to KnowWednesday, April 3, 13
  2. 2. beth g sanders @bethgsanders bethgsanders.comWednesday, April 3, 13
  3. 3. What social networking isWednesday, April 3, 13
  4. 4. Conversation Engagement RelationshipsWednesday, April 3, 13
  5. 5. What it’s notWednesday, April 3, 13
  6. 6. Advertising Instant About meWednesday, April 3, 13
  7. 7. Wednesday, April 3, 13
  8. 8. Where’s your audience?Wednesday, April 3, 13
  9. 9. PersonasWednesday, April 3, 13
  10. 10. BrainstormWednesday, April 3, 13
  11. 11. Wednesday, April 3, 13
  12. 12. Video Sharing Photo Sharing Professional in Web Presence (Website, blog, or personal splash page) Recommendations Content Sharing SocialWednesday, April 3, 13
  13. 13. ? inWednesday, April 3, 13
  14. 14. ListenWednesday, April 3, 13
  15. 15. Choose the right name Search #HashtagsWednesday, April 3, 13
  16. 16. Wednesday, April 3, 13
  17. 17. Claim unique username Use images Encourage interactionWednesday, April 3, 13
  18. 18. Wednesday, April 3, 13
  19. 19. in Use keywords Update regularly Connect liberallyWednesday, April 3, 13
  20. 20. Wednesday, April 3, 13
  21. 21. Good for SEO Complete your profile Claim authorshipWednesday, April 3, 13
  22. 22. Wednesday, April 3, 13
  23. 23. Recognizes hashtags Shareable Popular with younger demographicWednesday, April 3, 13
  24. 24. Wednesday, April 3, 13
  25. 25. Dos and Don’tsWednesday, April 3, 13
  26. 26. Don’t be a bot Don’t be a jerk Don’t blast and runWednesday, April 3, 13
  27. 27. Do be human Do have conversation Do keep a 9:1 ratioWednesday, April 3, 13
  28. 28. Know your audience Give > take It’s a marathon, not a sprintWednesday, April 3, 13
  29. 29. ?Wednesday, April 3, 13
  30. 30. beth g sanders @bethgsanders social media & online strategy | writing | wordpress bethgsanders.comWednesday, April 3, 13

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