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Package Yourself for Success

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Package Yourself for Success

  1. 1. Package Yourself for SUCCESS
  2. 2. beth g sanders @bethgsanders bethgsanders.com
  3. 3. Great Packaging = Quality + Attention to Detail
  4. 4. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html 92% of employers use social networks to recruit. 1 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder- study-300474228.html
  5. 5. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html 57% are less likely to interview a candidate they can’t find online.
  6. 6. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html 54% have decided not to hire a candidate based on social media profiles
  7. 7. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html Half of employers check current employees' social media profiles
  8. 8. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html > 33% have reprimanded or fired an employee for inappropriate content
  9. 9. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html 70% of employers use social media to screen candidates
  10. 10. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html Google Thyself
  11. 11. 2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html “FirstName LastName” City
  12. 12. `
  13. 13. `
  14. 14. Resume/cover letter You have help for that here, but here are a few basics that bear reinforcing. No typos. The worst thing you can do is be sloppy. Have someone else proofread it for you. Be organized. Use a sequence and layout that make sense; don’t make someone work too hard to see your experience. Package it! Remember our Apple box; make it look good. Use a clean, basic font, plenty of space between lines and no unnecessary words. Fewer words make the important ones stand out.
  15. 15. Resume/cover letter You have help for that here, but here are a few basics that bear reinforcing. No typos. The worst thing you can do is be sloppy. Have someone else proofread it for you. Be organized. Use a sequence and layout that make sense; don’t make someone work too hard to see your experience. Package it! Remember our Apple box; make it look good. Use a clean, basic font, plenty of space between lines and no unnecessary words. Fewer words make the important ones stand out. Your Resume • No typos • Be organized • Package it
  16. 16. The Elevator Speech
  17. 17. I am (professional identity) I help (who you work with) Do or understand (unique solution) So (transformation/benefit).
  18. 18. I am a web designer, social media coach and consultant and I help nonprofits and small businesses build their online presence to attract customers and maximize revenue.
  19. 19. Get Your Bio Ready • 5 - 10 keywords • Write long & short forms • Great headshot
  20. 20. social media WordPress twitter small business blogging communications writing
  21. 21. iloveyoufool@aol.com
  22. 22. iloveyoufool@aol.com
  23. 23. 467,000,000 Members2 3 https://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/
  24. 24. 7Steps to LinkedIn Goodness
  25. 25. Good Headshot 1
  26. 26. Full, Real Name 2
  27. 27. Headline With at Least One Keyword 3
  28. 28. Previous Positions 4
  29. 29. Follow Company Profiles 5
  30. 30. Be Proactive 6
  31. 31. Post Updates 7
  32. 32. $29.99/month Consider $$$
  33. 33. Optimize
  34. 34. Optimize Your Profile
  35. 35. Optimize Your Profile
  36. 36. Share
  37. 37. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract- recruiters-to-your-linkedin-profile/ 5 Ways to Attract Recruiters to Your LinkedIn Profile Shaheed Wazed
  38. 38. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/ 1. Understand Boolean Search Recruiters search for you on LinkedIn using keywords.
  39. 39. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/ 2. Pay Attention to Your Tagline It’s right under your name. Use it wisely.
  40. 40. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/ 3. Make Your Summary a WOW Use your keywords to describe your expertise and skills, software, etc.
  41. 41. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/ 4. Make Your Profile Credible Use recommendations (not endorsements) to provide social proof.
  42. 42. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/ 5. Quantify Your Results I saved Company X $9 million with my brilliant idea.
  43. 43. 4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/ 5. Quantify Your Results I saved Company X $9 million with my brilliant idea.
  44. 44. Twitter?
  45. 45. A Tweet • 140 Characters • Photo or Video • Link
  46. 46. 328 million active users 500 million tweets daily
  47. 47. HIRE ME
  48. 48. HIRE ME
  49. 49. What to Post Links to Relevant Articles Answer Questions/Be Helpful Interact/Engage with Others
  50. 50. RT @
  51. 51. HT TIL S/O OH ICYMI
  52. 52. Buffer.com
  53. 53. How Do You Find Content to Post?
  54. 54. Feedly.com
  55. 55. Tie it all together.
  56. 56. 10Ways to be an online rock star
  57. 57. 10 Listen before you leap.
  58. 58. 9 Remember: It’s not about you.
  59. 59. 8Don’t sell.
  60. 60. 7Think before you speak.
  61. 61. 6Engage & interact.
  62. 62. 5 Be generous. Help.
  63. 63. 4 Promote others.
  64. 64. 3 Mix up your posts.
  65. 65. 2 Don’t be stupid.
  66. 66. 1 Don’t be a jerk.
  67. 67. How will you package your product — You?
  68. 68. thanks, y’all @BethGSanders BethGSanders.com LinkedIn.com/in/BethGSanders

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