Underage Drinking Initiative          A story of success
Who is Safe Streets? A strong coalition of 172 members 17 years within the community          Our Goal:Reduce crime and ...
Shawnee county                 174,709 people                 Rural/Urban                  population                 6 Sc...
Community partnershipsTo make an impact within the community,    quality partnerships are essentialWe need the right peopl...
Community mobilization                                                                                       Prevention   ...
How do we make a difference?Throughenvironmental changesbrought on by the use ofevidence based strategies
3 major components…Law Enforcement    Education          Community awareness
Law enforcement68% of kids didnt think they will be caught by police if they drink.  Need of increasing enforcement
Law enforcement   ABC agent, a member of our task force,    suggested: law enforcement can work together as    a team and...
Targeted Influencing Factor         Perception of Being Caught                          Right    37                  Direc...
Enforcement Effectiveness            Total of Citations               November 2009 - May 20121200                        ...
Targeted Prevalence Outcomes           Past 30 Day Use                                       Right    29          28.1    ...
Targeted Prevalence Outcomes        Binge Drinking                                 Right    16          15.4   15.2    Dir...
Education   Work with the School Districts to Increase    participation in the     Community That Cares (CTC) survey   I...
Shawnee County    CTC Overall Participation Rate    90                           87                       85              ...
Ron HarbaughCommunications Director 501-Topeka Public Schools                 Click on Ron to watch his video!
Education  Lanyard projectWith the participation of Coalition members and Law Enforcement,handed out 13,000 Lanyards for e...
Desiree WrightShawnee County Sheriff Deputy       Click on Desiree to watch her video!
Targeted Influencing Factor       Low Academic Achievement                                   Right    41.5   41.1         ...
Targeted Influencing FactorOpportunity For Pro-Social Involvement                                      Right              ...
Community awareness   Town Hall Meeting at Washburn University    ◦ Youth skit highlighting the importance of      good c...
Lori KeeganPresident/CEO Transition by DesignInc.         Click on Lori to watch her video!
Community awareness   Safe Streets Safe Spring Break flash mob    (Washburn University)    ◦ Partnership with Washburn Sa...
Marketing strategies  Working with jones huyett Partners (jhP)     to develop marketing campaigns            Kurt Eskilson...
Marketing Strategies Billboards Business cards Posters Table Tents PSA’s (TV and  Movie theaters)
Marketing strategies   2012 Public Service Announcement              Click to watch PSA
Youth internshipjones huyett Partners/Safe Streets
SOCIAL MEDIA                              Click to follow the linkRemembering Last NightHelp your friends “Remember Last N...
Project sticker shockTopeka 2012 To raise awareness within the community andeducate those over the age of 21 about the leg...
Project sticker shockTopeka 2012
Environmental scan 2012Youth interns created a video clip to draw attention toparents, adults and the community at large o...
Other accomplishments    Policy changes     ◦ Amendment to Social Hosting policy to       include “recklessly”    Practi...
Impact    Media impact    173,387 people reached   Positive Action    11,694 students reached   Crime Stoppers tips:   ...
What can be replicated   Science behind environmental changes    ◦ Use of evidence based strategies      Positive Action...
Develop your own Logic Models
Develop your own Logic Models
What we learned Partnerships are crucial, multiple  sectors need to be involved This is a marathon, not a sprint It´s i...
Eve KendallDeputy Director SNCO Department ofCorrections-Underage drinking task forcechair          Click on Eve to watch ...
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Underage drinking accomplishments in Shawnee County [A story that talks about how applying multiple sectors and multiple strategies based on evidence based initiatives could change the trends on alcohol consumption in a community.]

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Underage drinking accomplishments in Shawnee County [A story that talks about how applying multiple sectors and multiple strategies based on evidence based initiatives could change the trends on alcohol consumption in a community.]

  1. 1. Underage Drinking Initiative A story of success
  2. 2. Who is Safe Streets? A strong coalition of 172 members 17 years within the community Our Goal:Reduce crime and substance abuse in Topeka by citizens working together to make Topeka, KS the safest capital city in America (population over 100,000)
  3. 3. Shawnee county 174,709 people Rural/Urban population 6 School districts 9 private schools
  4. 4. Community partnershipsTo make an impact within the community, quality partnerships are essentialWe need the right people… …with the right strategies
  5. 5. Community mobilization Prevention Shawnee County & Shawnee County Juvenile Detention Center Recovery Sheriff’s Office Services (SNSO) Topeka Topeka Police Association of Safe Streets Department Retarded Coalition Shawnee County (TPD) District Attorney’s Office Citizens Topeka City Of Character Kansas Children’s Service League Family Service & Guidance Center BNSF National Railway Alliance ofCommunity MentallyVolunteers Ill MADD Transition By Design 501 jones huyett School Partners City of District New Dawn Stormont Topeka Faith Alcoholic Wellness Vail Community Beverage Hospital Control (ABC)
  6. 6. How do we make a difference?Throughenvironmental changesbrought on by the use ofevidence based strategies
  7. 7. 3 major components…Law Enforcement Education Community awareness
  8. 8. Law enforcement68% of kids didnt think they will be caught by police if they drink. Need of increasing enforcement
  9. 9. Law enforcement ABC agent, a member of our task force, suggested: law enforcement can work together as a team and ABC could coordinate efforts Formation of Law Enforcement Task Force Memorandum of Understanding (MOU) signed between Safe Streets, TPD, SNSO, and ABC New Partnership with Crime Stoppers: people can now anonymously report underage drinking offenses
  10. 10. Targeted Influencing Factor Perception of Being Caught Right 37 Direction 36.1 +3.8% 36 35 34.1 34% 33 32.3 31.5 31.5 Perception of Being 32 Caught: +3.8% 31 2008 32.3% 30 2009 31.5% 29 2010 31.5% 2008 2009 2010 2011 2012 2011 34.1% 2012 36.1 %
  11. 11. Enforcement Effectiveness Total of Citations November 2009 - May 20121200 10081000800600 450400 302 218200 38 0 S. Host MIP/MIC Furnishing Miscellaneous TOTAL
  12. 12. Targeted Prevalence Outcomes Past 30 Day Use Right 29 28.1 Direction - 28 3.7% 28 27.1 27 26 24.6 25% 23.4 24 23 30 day use: -3.7% 22 21 2008 27.1% 20 2009 28.1% 2008 2009 2010 2011 2012 2010 28.0% 2011 24.6% 2012 23.4%
  13. 13. Targeted Prevalence Outcomes Binge Drinking Right 16 15.4 15.2 Direction -2.2% 15 14.5 14% 13 12.3 12 12 Binge Drinking: 11 -2.2% 10 2008 14.5% 2008 2009 2010 2011 2012 2009 15.4% 2010 15.2% 2011 12.0% 2012 12.3%
  14. 14. Education Work with the School Districts to Increase participation in the Community That Cares (CTC) survey Implementation of Positive Action an evidence based education program in:  all 6 501 District middle schools  2 elementary schools  1 private school  9 other county schools and programs
  15. 15. Shawnee County CTC Overall Participation Rate 90 87 85 85.6 85 80 Increased 77% +11.6% 74 75 70 Participation Rate: +11.6% 2008 74% 65 2008 2009 2010 2011 2012 2009 77% 2010 85% 2011 87% 2012 85.6%
  16. 16. Ron HarbaughCommunications Director 501-Topeka Public Schools Click on Ron to watch his video!
  17. 17. Education Lanyard projectWith the participation of Coalition members and Law Enforcement,handed out 13,000 Lanyards for each middle and high school studentwith their school name/colors/mascot, the purpose was to promote ouryouth facebook page “Remembering Last Night” as well as theCrime Stoppers report line.
  18. 18. Desiree WrightShawnee County Sheriff Deputy Click on Desiree to watch her video!
  19. 19. Targeted Influencing Factor Low Academic Achievement Right 41.5 41.1 41.2 Direction -0.9% 41 40.5 40.2 39.5 40 39.5% 38.6 39 38.5 Low Academic 38 Achievement: -0.9% 37.5 2008 41.1% 37 2009 39.5% 2008 2009 2010 2011 2012 2010 41.2% 2011 38.6% 2012 40.2%
  20. 20. Targeted Influencing FactorOpportunity For Pro-Social Involvement Right Direction +3 % 65.5 64.8 64.4 64.7 65 64.5 64 63.5 63.2 63 % 62.5 61.7 62 61.5 Pro Social 61 Involvement: + 3 60.5 2008 61.7% 60 2009 64.8% 2008 2009 2010 2011 2012 2010 64.4% 2011 68.2% 2012 64.7%
  21. 21. Community awareness Town Hall Meeting at Washburn University ◦ Youth skit highlighting the importance of good communication with parents to meet a common goal: the safety of our youth ◦ Panel of experts at the end to respond community concerns on underage drinking.
  22. 22. Lori KeeganPresident/CEO Transition by DesignInc. Click on Lori to watch her video!
  23. 23. Community awareness Safe Streets Safe Spring Break flash mob (Washburn University) ◦ Partnership with Washburn Sales & Marketing Executives ◦ Raising awareness about the dangers of underage drinking ◦ Original music and dance done by Washburn marketing students Click to watch video clip
  24. 24. Marketing strategies Working with jones huyett Partners (jhP) to develop marketing campaigns Kurt Eskilson Sr. Vice President- jhP Click on Kurt to watch his video!
  25. 25. Marketing Strategies Billboards Business cards Posters Table Tents PSA’s (TV and Movie theaters)
  26. 26. Marketing strategies 2012 Public Service Announcement Click to watch PSA
  27. 27. Youth internshipjones huyett Partners/Safe Streets
  28. 28. SOCIAL MEDIA Click to follow the linkRemembering Last NightHelp your friends “Remember Last Night” by makingsafe decisions and having fun without alcohol 261 people like this SAFE STREETS COALITION 103 people like this Click to follow the link
  29. 29. Project sticker shockTopeka 2012 To raise awareness within the community andeducate those over the age of 21 about the legaland social consequences of providing alcohol to minors
  30. 30. Project sticker shockTopeka 2012
  31. 31. Environmental scan 2012Youth interns created a video clip to draw attention toparents, adults and the community at large on howthey feel about being targeted in the community bythe alcohol industry.
  32. 32. Other accomplishments  Policy changes ◦ Amendment to Social Hosting policy to include “recklessly”  Practice changes ◦ Shoulder tap operations started in Shawnee County/Topeka area ◦ Crime Stoppers underage drinking tip line
  33. 33. Impact Media impact 173,387 people reached Positive Action 11,694 students reached Crime Stoppers tips: 265 underage drinking tips received Law Enforcement 1,008 underage drinking citations issued
  34. 34. What can be replicated Science behind environmental changes ◦ Use of evidence based strategies  Positive Action  Effective enforcement (party patrols, shoulder taps, source operations, etc.)  Effective Media campaigns  Communities Mobilizing for Change on Alcohol (CMCA)  Developing protocols for law enforcement  Law Enforcement training program development
  35. 35. Develop your own Logic Models
  36. 36. Develop your own Logic Models
  37. 37. What we learned Partnerships are crucial, multiple sectors need to be involved This is a marathon, not a sprint It´s important to make policy and practice changes, they are just the seed that might grow bigger in the future Look for evidence base strategies, do not reinvent the wheel
  38. 38. Eve KendallDeputy Director SNCO Department ofCorrections-Underage drinking task forcechair Click on Eve to watch his video!

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