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Measuring Success
     BRUCE L. GEISERT
      IT CONSULTANT
    SEPTEMBER 26, 2007


      B R U C E G E I S E R T @ M I N...
Why do we measure stuff?

Because it’s expected!
Executive reports;
Hits on site;
Current Status of users;
Identify trends...
What is Information


   “Information is the
reduction of uncertainty.”
Key Points

Information for action, not for reports;
Tie information into strategy;
Keep it Simple;
Review information on ...
Simple is better
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
Measuring Online Success -- Bruce L Geisert
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Measuring Online Success -- Bruce L Geisert

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Forumone presentation at National Press Club on Measuring Web success.

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Measuring Online Success -- Bruce L Geisert

  1. 1. Measuring Success BRUCE L. GEISERT IT CONSULTANT SEPTEMBER 26, 2007 B R U C E G E I S E R T @ M I N D S P R I N G . C O M
  2. 2. Why do we measure stuff? Because it’s expected! Executive reports; Hits on site; Current Status of users; Identify trends over time; Validate User Activities; Success measurement; To get nice charts!
  3. 3. What is Information “Information is the reduction of uncertainty.”
  4. 4. Key Points Information for action, not for reports; Tie information into strategy; Keep it Simple; Review information on regular basis; Simple tools for data collection. Be realistic!
  5. 5. Simple is better

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