PHILIPS
THE CHALLENGE:
MAKE PHILIPS SYNONYMOUS WITH
QUALITY OF LIFE IN CITIES

PHILIPS
GOVERNMENT
POLICYMAKERS
ARCHITECTS
& PLANNERS
COMPANY
DIRECTORS
A N E W WAY T O L O O K AT Q U A L I T Y O F
L I F E I N T H E C I T Y, A N D A T W H A T
D R I V E S A C I T Y ’ S P R O D U C T I V I T Y.

GOVERNMENT
POLICYMAKERS
ARCHITECTS
& PLANNERS
COMPANY
DIRECTORS
WE BROUGHT IN TOP THINKERS TO SHARE THEIR IDEAS…
AND TESTED THEM WITH A MUCH WIDER GROUP…

… I N S P I R I N G A C O L L E C T I O N O F H I G H LY C R E D I B L E C O N T E N T
IN A NUMBER OF OUTPUTS.

THIS WAS LAUNCHED TO TOP OPINION FORMERS
AT C O N F E R E N C E S I N L O N D O N & B R U S S E L S .

AND SPARKED A WIDER
DISCUSSION WITH
OPINION
LEADERS
AROUND THE WORLD.

@leesasoulodre:
“Liveanomics study: challenges and opportunities
for policymakers. Highly recommended reading.”
RESULTS
WHAT APPEALED TO YOU
ABOUT THIS ADVERTISEMENT?
CLICK-THROUGH RATE:
“It was both asking for
0.32% and sharing ideas.”
(Reading & Noting, Europe, June 2010)