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Bulgaria in the Global Internet
    Advertising Market:

            Marvin Liao
          October 15, 2008
           Sof...
To connect people to their passions, their
     communities, and the world’s knowledge.

To be the “Must Buy” and “Partner...
Global Online Audience - Growth




Millions of Internet Users Worldwide
                                                 ...
Internet Penetration and Growth in Central
                         and Eastern Europe




                               ...
Broadband Penetration

         25%
                                                  Global Internet Usage

         20%
...
Why Yahoo

Yahoo! reaches 500 million users everyday in 38 markets
and 30 languages

#1 Web destination in the
World      ...
Yahoo! Mail, Globally – Yahoo
mail.yahoo.com                                                     Screenshot of property
  ...
Sample of Our Clients Across the World

  CPG


Finance


  Auto


  Tech


 Leisure


cosmetics
                         ...
Mail Service in Bulgaria

   Bulgarian traffic by category




Source: Nielsen Online, April 2008
                        ...
Yahoo in Bulgaria

Source: Yahoo! Data.yahoo.com April 2008
• 1,345,000 monthly Bulgarian unique users in Yahoo Network
• ...
Our Proposition




   Reach               Relevancy          Creativity           Insights
23 world properties   Behavior...
“If you don't like change, you're going to like
irrelevance even less” –Eric Shinseki
Yahoo Presentation in Bulgaria
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Yahoo Presentation in Bulgaria

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This is Yahoo.com presentation in Bulgaria

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Yahoo Presentation in Bulgaria

  1. 1. Bulgaria in the Global Internet Advertising Market: Marvin Liao October 15, 2008 Sofia, Bulgaria 1
  2. 2. To connect people to their passions, their communities, and the world’s knowledge. To be the “Must Buy” and “Partner of Choice” for the Top Advertisers and Agencies in the World.
  3. 3. Global Online Audience - Growth Millions of Internet Users Worldwide 1,500 1,421 1,328 1,229 1,135 1,038 2005 2006 2007 2008 2009 2010 3 Source (left chart): eMarketer, May 2007 Source: 3 (August 2005) and US Census Bureau, International Data Base
  4. 4. Internet Penetration and Growth in Central and Eastern Europe 4 Source: http://www.internetworldstats.com/stats4.htm
  5. 5. Broadband Penetration 25% Global Internet Usage 20% China 15% South Korea Japan US Canada Brazil Mexico 10% German y France UK Russia 5% India W % m M C d p u n o s y a k e t i l 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % Internet Users Broadband Ipsos “The Face of the Web” 2005 & Population Reference Bureau 2006 data Size of circle represents total audience
  6. 6. Why Yahoo Yahoo! reaches 500 million users everyday in 38 markets and 30 languages #1 Web destination in the World UK Russia 580 million users monthly! Canada France Germany Japan Italy China Korea USA Spain India Hong Kong #1 Start Page in the world: Catalan Taiwan Yahoo.com Mexico South East Asia #1 in Personalization Brazil Australia more online users personalize Argentina their Start Page with Yahoo! than with any other portal CONFIDENTIAL YAHOO! Do not distribute 6 Source: Yahoo! Internal Data.
  7. 7. Yahoo! Mail, Globally – Yahoo mail.yahoo.com Screenshot of property Place your graphic here and resize it to fit this box (and delete this gray box if it shows under the graphic). If the graphic is a different shape than the box, please align your graphic to the College educated. top and right corner of the this gray box. Dedicated viewers. Smart, affluent, tech and consumer electronics savvy, mail is their means for communicating, sharing photos, building and storing memories. The number one activity online, they are completely dedicated to their Unique Users 256,919,000 accounts and visit accordingly. 76% Page Views 43,036,000,000 shop online. Time Per User 21.6 minutes per day Source: comScore Media Metrix, August 2007 CONFIDENTIAL YAHOO! Do not distribute 7
  8. 8. Sample of Our Clients Across the World CPG Finance Auto Tech Leisure cosmetics 8
  9. 9. Mail Service in Bulgaria Bulgarian traffic by category Source: Nielsen Online, April 2008 9
  10. 10. Yahoo in Bulgaria Source: Yahoo! Data.yahoo.com April 2008 • 1,345,000 monthly Bulgarian unique users in Yahoo Network • 31,776, 000 monthly Bulgarian page views • 40% men • 60% women Source: Yahoo! Data.yahoo.com September 2008 • 1,700,000 monthly Bulgarian unique users in Yahoo Network • 903 000 Bulgarian unique users per month only for Yahoo Mail 13 - 24 age 25 - 34 age 35 - 44 age 45 - 54 age 55+ age 16% 37% 20% 14% 13% 10
  11. 11. Our Proposition Reach Relevancy Creativity Insights 23 world properties Behavioral and Make your brand Tools and reports to in 15 languages, Demographical engaging, ensure that meeting 500 MM users Targeting memorable, even fun objectives is more science than art The Right Time The Right People The Right Ad
  12. 12. “If you don't like change, you're going to like irrelevance even less” –Eric Shinseki

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