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This is a basic introduction to the research process with specific examples to the projects selected for a senior level course in persuasion.

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  1. 1. Doing Research Finding Systematic Answers to Questions
  2. 2. Research Clarified <ul><li>Research does not simply looking something up </li></ul><ul><ul><li>First African American in Congress </li></ul></ul><ul><ul><li>The date of Pearl Harbor </li></ul></ul><ul><li>Research means the process of seeking an answer to a question </li></ul><ul><ul><li>The similarities a between the attack on Pearl Harbor and 9/11 </li></ul></ul>
  3. 3. 5 Features of Research <ul><li>Question </li></ul><ul><li>Theory </li></ul><ul><li>Method </li></ul><ul><li>Data </li></ul><ul><li>Analysis </li></ul>
  4. 4. Questions <ul><li>How does Crash persuade audiences to understand race, sexuality, and dignity? </li></ul><ul><li>What world views engage in the debate over the Duluth Human Rights Ordinance? </li></ul><ul><li>How do the recruitment materials distributed by CSS use emotion and reason to persuade potential students to attend CSS? </li></ul>
  5. 5. Question to Theory <ul><li>Crash </li></ul><ul><ul><li>Audience or reception theories </li></ul></ul><ul><ul><li>NOT: Auteur Theory </li></ul></ul><ul><li>Human Rights Ordinance </li></ul><ul><ul><li>World View or Ideology </li></ul></ul><ul><ul><li>NOT: Human Rights </li></ul></ul><ul><li>Admissions </li></ul><ul><ul><li>ELM </li></ul></ul><ul><ul><li>NOT: Colleges or Admission </li></ul></ul>
  6. 6. Theory to Method <ul><li>Audience </li></ul><ul><ul><li>Focus groups </li></ul></ul><ul><ul><li>surveys </li></ul></ul><ul><li>Rhetorical Visions </li></ul><ul><ul><li>Fantasy theme analysis </li></ul></ul><ul><ul><li>Cluster Analysis </li></ul></ul><ul><li>ELM </li></ul><ul><ul><li>Content analysis </li></ul></ul><ul><ul><li>surveys </li></ul></ul>
  7. 7. Method to Data <ul><li>Focus Groups </li></ul><ul><ul><li>Class Discussions of Crash </li></ul></ul><ul><ul><li>Show Particular Scenes </li></ul></ul><ul><li>Fantasy Theme Analysis </li></ul><ul><ul><li>Newspaper artifacts </li></ul></ul><ul><li>Content Analysis </li></ul><ul><ul><li>Brochures, Websites, Fact Sheets </li></ul></ul>