Pr tactics

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Pr tactics

  1. 1. PR Tactics Brad Gangnon PR Cases 2010 Sept 20
  2. 2. 3 Categories of Tactics <ul><li>Advertising (Paid Media) </li></ul><ul><ul><li>Purchased space or time in external media outlet </li></ul></ul><ul><li>Mediated Publicity (Free Media) </li></ul><ul><ul><li>Information delivered through existing mass media channels </li></ul></ul><ul><li>Direct Publicity </li></ul><ul><ul><li>Information delivered in media created or controlled by the client or pr agency </li></ul></ul>

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