Our "Weel" Concept


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In 2009 Midnight Oil attended Stratcon, sponsored by The Instore Marketing Institute. Our objective was to tell our very unique offering through a fictional product called "The Weel", this is only the deck we followed for 20+ meetings. This presentation helped our new partners understand who Midnight OIl Creative and LAgraphico were and how we could help build better brands and ROI. If your interested in a presentation just ping me. Hope you enjoy the concept as much as our clients have.

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Our "Weel" Concept

  1. 1. We Get It A lot of care is placed in the development of your product. It is essential that your in-store presence is on-target and on-brand. Accept the Challenge Our clients love to push us beyond the latest project. Projects often equate to, “reinventing the wheel.” The Smoke & Mirrors Today you will witness the reinvention of the wheel. Please let us know if you are emotionally overwhelmed.
  2. 2. Meet the New Wheel First off, DO NOT call this a wedding band. Wedding bands are much, much smaller. This is the wheel as you have never seen it, yet always desired it. It is beautiful, sparkly, and beyond function. It calls, and you must answer.
  3. 3. Understanding the Brand Understanding the brand allows us to translate the message to any medium. This understanding helps us get high-fives from our clients.
  4. 4. x x x x .25x x POSITIONING STATEMENT: To provide the greatest circular experience known to man. FONTS: COLORS: LOGO type (Chalet, LondonNineteenSeventy Customized) abcdefghijklmnopqrstuvwxyz 0c0m0y100k PMS Cool Gray 7 PMS 485C 0c0m0y0k Copy type (DIN, Bold) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TEXTURE: (DIN, Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz SHAPES: Drop, “THE H,” and We ‘ave a Winner The wheel can no longer just be, “the wheel.” It needs to breathe on its own, so we dropped, “THE.” We also feel that the extra, “H,” takes away from it’s minimalist nature. May we present to you, “Weel.”
  5. 5. Applying the Brand Once a foundation is laid, the brand can be built piece by piece. This is where you, “Ooo,” and, “Ahh.”
  6. 6. That’s Right, It’s Sexy Weel caters to your every sense. With every touch, and every smell, Weel brings you one step closer to the ultimate in rotary nirvana. Applying the Brand to different formats is easy when the subject matter looks so good.
  7. 7. Experiencing the Brand Now that the brand has evolved, it’s time to bring it to life. The best way to be remembered is to create a memorable experience.
  8. 8. What’s In-Store for Weel In order for people to fully experience Weel before buying, an interactive kiosk with live product entices the aisle way. Op- posite the aisle, a merchandised end cap makes every con- sumer’s dream a reality.
  9. 9. a division of