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218612id5 Up Email

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218612id5 Up Email

  1. 1. UP - AT THE GROVE 47” 3D Display 47” 3D Display 47” 3D Display 2 3 1 CliEnT CHAllEnGE THE PROCESS Build anticipation for “Up,” Disney/Pixar’s summer blockbuster and be one of the first to engage consumers for it’s This was a perfect working example of our One Source, One Solution business model. All departments of Midnight Oil tenth film and first in 3D! The concept must offer an exhilarating “experience” and the technology duplicate the Creative and LAgraphico were involved in the development of this project, beginning with design inspiration from the dazzling quality that Disney/Pixar presents to their global movie audiences. creative team, moving to structural engineering, color retouching and premedia, grand format printing, and final interactive creation and installation. Having these resources in house, working together, we can truly push the limits. OUR SOlUTiOn Optimal space was arranged with The Grove, one of the premier shopping complexes in Los Angeles, to showcase “Up” to their 40,000 daily visitors. This would be one of the first displays of its kind in Southern California, employing End-USER ExPERiEnCE iconic images from the movie and incorporating a 47” video monitor that brilliantly displays a 30-second spot of the Visually stimulating, this huge display attracted visitors to The Grove just to experience the display again! Guests were film. Midnight Oil Creative was instrumental in creating and designing the massive dimensional display and LAgraphico amazed at seeing a 16’ full-size house, appreciated it as a great photo opportunity, and it’s something families talked coordinated the engineering, manufacturing and installation. about all around town. Critically acclaimed, “Up” was one of the summer’s biggest megahits.

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