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SW Book Fiesta Presentation by Brook Forest Voices

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SW Book Fiesta Presentation by Brook Forest Voices

  1. 1. 1Brook Forest VoicespresentsMore Than a Book!Audiobooks and Enhanced eBooks“It takes a thousand voices to tell a single story”-a Native American SayingWednesday, May 15, 13
  2. 2. 2Time-Line of Book Publishing1400s - Gutenberg’s Printing Press:First Mass Production of Books inEurope1500s -1600s -1700s -Wednesday, May 15, 13
  3. 3. 3Time-Line of Book PublishingLate 1800s -Edison andphonograph1930s - American Federation forthe Blind Talking BooksDaily Graphic of New York, April 4, 1878“The phonograph at home reading out a novel.”Wednesday, May 15, 13
  4. 4. 4Time-Line of Book Publishing1960s to 1970s - Schools & Libraries haveAudiobook Cassettes and Vinyl AudiobookRecords1970s - Project Gutenberg plain text classicsfor download to PCs1975 - Books on Tape1986 - Formation of Audio PublishersAssociation1987 - 1st hypertext book on floppy disk“Afternoon” by James JoyceWednesday, May 15, 13
  5. 5. 5Time-line of Book Publishing1990s - Audiobooks on CD1996 - First “Audie Awards” (the Oscarsof the audiobook world)1998 - first ebook reader, The Rocket, byNuvoMedia1998 - Audible begins web site downloads ofaudiobooks1999 - Simon & Schuster - 1st publisher ofprint & ebooksWednesday, May 15, 13
  6. 6. 6Time-Line of Book Publishing2005 - Preloaded audiobook devices (e.g.Playaway)2007 - First Kindle2009 - text to speech on eReaders2009 - Enhanced eBooks (multimedia ebooks)2010 - iPad (1st tablet)2012 - Whisper Sync for downloadableaudiobooks/ebooks. Audiobook streaming servicesWednesday, May 15, 13
  7. 7. Reading TrendsAs reported in Publisher’s Weekly: Aug. 09, 2011-6.6%-2.1%+12.4 %+23.6 %+201 %+255.1 %7By BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales.Wednesday, May 15, 13
  8. 8. Reading TrendsAs reported in Publisher’s Weekly: Aug. 09, 2011Hardcover Sales: -6.6%-2.1%+12.4 %+23.6 %+201 %+255.1 %7By BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales.Wednesday, May 15, 13
  9. 9. Reading TrendsAs reported in Publisher’s Weekly: Aug. 09, 2011Hardcover Sales:Softcover Sales:-6.6%-2.1%+12.4 %+23.6 %+201 %+255.1 %7By BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales.Wednesday, May 15, 13
  10. 10. Reading TrendsAs reported in Publisher’s Weekly: Aug. 09, 2011Hardcover Sales:Softcover Sales:Audio Physical:-6.6%-2.1%+12.4 %+23.6 %+201 %+255.1 %7By BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales.Wednesday, May 15, 13
  11. 11. Reading TrendsAs reported in Publisher’s Weekly: Aug. 09, 2011Hardcover Sales:Softcover Sales:Audio Physical:Audio Downloads:-6.6%-2.1%+12.4 %+23.6 %+201 %+255.1 %7By BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales.Wednesday, May 15, 13
  12. 12. Reading TrendsAs reported in Publisher’s Weekly: Aug. 09, 2011Hardcover Sales:Softcover Sales:Audio Physical:Audio Downloads:eBooks:-6.6%-2.1%+12.4 %+23.6 %+201 %+255.1 %7By BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales.Wednesday, May 15, 13
  13. 13. Reading TrendsAs reported in Publisher’s Weekly: Aug. 09, 2011Hardcover Sales:Softcover Sales:Audio Physical:Audio Downloads:eBooks:Enhanced eBooks:-6.6%-2.1%+12.4 %+23.6 %+201 %+255.1 %7By BookStats, the joint AAP, BISG program developed to create a comprehensive analysis of industrywide sales.Wednesday, May 15, 13
  14. 14. 8APA Consumer Survey - 2012by Bowker Market ResearchSummary by Publisher’s Weekly - Dec. 31, 2012Wednesday, May 15, 13
  15. 15. What is the size of the audiobook market?8APA Consumer Survey - 2012by Bowker Market ResearchSummary by Publisher’s Weekly - Dec. 31, 2012Wednesday, May 15, 13
  16. 16. What is the size of the audiobook market?• Audiobooks’ appeal has expanded. Forty-six percent ofconsumer survey respondents have listened to anaudiobook at some point (up 9% from the previousstudy in 2010).8APA Consumer Survey - 2012by Bowker Market ResearchSummary by Publisher’s Weekly - Dec. 31, 2012Wednesday, May 15, 13
  17. 17. What is the size of the audiobook market?• Audiobooks’ appeal has expanded. Forty-six percent ofconsumer survey respondents have listened to anaudiobook at some point (up 9% from the previousstudy in 2010).8APA Consumer Survey - 2012by Bowker Market ResearchSummary by Publisher’s Weekly - Dec. 31, 2012Wednesday, May 15, 13
  18. 18. What is the size of the audiobook market?• Audiobooks’ appeal has expanded. Forty-six percent ofconsumer survey respondents have listened to anaudiobook at some point (up 9% from the previousstudy in 2010).• Unit sales of audiobooks in 2011 were up 13 percentsince 2010. The estimated size of the audiobookindustry is now $1.2 billion.8APA Consumer Survey - 2012by Bowker Market ResearchSummary by Publisher’s Weekly - Dec. 31, 2012Wednesday, May 15, 13
  19. 19. Audiobook Physical Formats9Wednesday, May 15, 13
  20. 20. Audiobook Physical FormatsAudio CD’s (10 hour book = 11 CDs)9Wednesday, May 15, 13
  21. 21. Audiobook Physical FormatsAudio CD’s (10 hour book = 11 CDs)9Wednesday, May 15, 13
  22. 22. Audiobook Physical FormatsAudio CD’s (10 hour book = 11 CDs)Mp3 CD’s (10 hour book = 1 CD ! )9Wednesday, May 15, 13
  23. 23. If you have a car, does it have an MP3-CD player?20Listeners Sample Size = 2, 003Buyers Sample Size = 5890%10%20%30%40%50%60%Yes No Unsure Dont have a car43%46%7%5%51%42%7%0%Audiobook Listeners Recent Audiobook Buyers1051 percent of all audiobookbuyers have MP3 CDcapable car stereos, whichare common features of mostof the top 20 sellingautomobiles sold in the U.S.this year. Fifty-seven percentof that group has purchased anMP3 CD. Fifty-two percentof those with players say theywould purchase more MP3CDs if they were more widelyavailable.Publisher’s Weekly - Dec. 31, 2012Why Mp3 CDWednesday, May 15, 13
  24. 24. Audiobook Physical Formats11Wednesday, May 15, 13
  25. 25. Audiobook Physical FormatsAudiobook CassettesPreloaded Devices11Wednesday, May 15, 13
  26. 26. Other Audiobook FormatsDownload from• e.g. Audible, iTunes,Amazon, Ambling Booksand moreStream from• Audiobooks, Slide Audio,Pandora, Spotify, and more12Wednesday, May 15, 13
  27. 27. 38Why did you choose audio over other formats?(Select up to 3.)Audiobook Listeners Sample Size = 2, 003Buyers Sample Size = 5890% 10% 20% 30% 40% 50% 60% 70%Other (please specify):More environmental than print booksHard for me to read printI like being read toI can listen to the book on my PCIt helps me multi-taskIt is portableI can listen to the book in my carNone4%5%6%10%16%25%30%57%18%3%10%11%17%26%31%46%62%3%Recent AudiobookbuyersAudiobook Listeners13Why Choose Audiobooks?Wednesday, May 15, 13
  28. 28. “What these surveys confirm is that audiobookscontinue to tap into consumers’need for aconvenient way to support their active lifestyles.”-Michele Cobb, APA President.14Audiobook AdvantageEnables reading anywhere and anytime!APA Consumer Survey - 2012Wednesday, May 15, 13
  29. 29. 46How interested are you in being able to read and listen to the same book usingmultiple devices? (e.g. read one section of the book as an e-book while at home, andpicking up where you left off in audiobook format while driving?)0%20%40%60%80%100%Total Sample Recent Audiobook buyers8%21%17%26%22%27%10%8%44%19%Not at all interestedSomewhat not interestedNeither interested noruninterestedSomewhat interestedVery interestedSample Size (Total Sample) = 4, 244Buyers Sample Size = 589 15Nearly half of recent audiobook buyers are interested in integration with e-books.--Publisher’s Weekly - Dec. 31, 2012Audiobook AdvantageAudiobook audio files can be teamed with existing textsWednesday, May 15, 13
  30. 30. Audiobook AdvantageAudio Files can be used to create Enhanced eBooks.16Enhanced eBooks are eBooks that includeaudio/visual features along with many or all of thefollowing features:interactivitynarration, music, sound effectsvideo and/or imagesgraphs, tables, embedded pdfssearchable text , note taking ability, book markstables of contents with page navigationInternal linking - footnotes/annotations/cross references/indexesExternal linking - associated websites, social media sites and more.Wednesday, May 15, 13
  31. 31. Captivates yourreaders withunparalleledexperiences17Why Enhanced eBooks?and truly engages thereader & listener!Wednesday, May 15, 13
  32. 32. Educational Institutions are encouraginguse of new technologies using multimedia.The popularity of tablets and other portable Internetdevices has prompted many districts to approvepolices that allow students to use their owntechnology at school.”- American School & University Magazine, Dec 1, 201218Why Enhanced eBooks?Wednesday, May 15, 13
  33. 33. Tablets Outpacing e-Readers19Tablets are better suited for EEBs.“The latest edition ofBISG’s Consumer AttitudesToward E-Book Readingsurvey shows that for thefirst time multi-functiontablets have surpasseddedicated e-readers asthe device of choiceamong consumers whoread e-books.”Publisher’s Weekly, April 9 2013Wednesday, May 15, 13
  34. 34. Enhanced eBooks (EEB)20ReadingInteractivityWednesday, May 15, 13
  35. 35. Enhanced eBooks (EEB)20ReadingInteractivityThe difference between an App and an EEB?Wednesday, May 15, 13
  36. 36. Enhanced eBooks (EEB)20ReadingInteractivityThe difference between an App and an EEB?• Apps are mostly native iOS or Android softwareWednesday, May 15, 13
  37. 37. Enhanced eBooks (EEB)20ReadingInteractivityThe difference between an App and an EEB?• Apps are mostly native iOS or Android software• Enhanced eBooks use formats such as ePUB 2.0.1and up for iBooks (Apple) or B & N Nook and KindleFormat 8 (KF8) for Kindle Fire (Amazon).Wednesday, May 15, 13
  38. 38. Enhanced eBooks (EEB)Summary!• Enhanced eBook• Apps20ReadingInteractivityThe difference between an App and an EEB?• Apps are mostly native iOS or Android software• Enhanced eBooks use formats such as ePUB 2.0.1and up for iBooks (Apple) or B & N Nook and KindleFormat 8 (KF8) for Kindle Fire (Amazon).Wednesday, May 15, 13
  39. 39. Qualities of a GO-TO CompanyProduction & Publishing21Wednesday, May 15, 13
  40. 40. Qualities of a GO-TO CompanyProduction & Publishing21Audio Rights are Retained by AuthorWednesday, May 15, 13
  41. 41. Qualities of a GO-TO CompanyProduction & Publishing21Audio Rights are Retained by AuthorHighly Trained & Knowledgeable Staff. Experts in:Wednesday, May 15, 13
  42. 42. Qualities of a GO-TO CompanyProduction & Publishing21Audio Rights are Retained by AuthorHighly Trained & Knowledgeable Staff. Experts in:• audiobook productionWednesday, May 15, 13
  43. 43. Qualities of a GO-TO CompanyProduction & Publishing21Audio Rights are Retained by AuthorHighly Trained & Knowledgeable Staff. Experts in:• audiobook production• enhanced ebook productionWednesday, May 15, 13
  44. 44. Qualities of a GO-TO CompanyProduction & Publishing21Audio Rights are Retained by AuthorHighly Trained & Knowledgeable Staff. Experts in:• audiobook production• enhanced ebook production• product development and distributionWednesday, May 15, 13
  45. 45. Qualities of a GO-TO CompanyProduction & Publishing21Audio Rights are Retained by AuthorHighly Trained & Knowledgeable Staff. Experts in:• audiobook production• enhanced ebook production• product development and distribution• marketing and public relationsWednesday, May 15, 13
  46. 46. Qualities of a GO-TO CompanyProduction & Publishing21Audio Rights are Retained by AuthorHighly Trained & Knowledgeable Staff. Experts in:• audiobook production• enhanced ebook production• product development and distribution• marketing and public relationsSuperior and Personalized Customer ServiceWednesday, May 15, 13
  47. 47. Qualities of a GO-TO CompanyProduction & Publishing21Audio Rights are Retained by AuthorHighly Trained & Knowledgeable Staff. Experts in:• audiobook production• enhanced ebook production• product development and distribution• marketing and public relationsSuperior and Personalized Customer ServiceAccountability!Wednesday, May 15, 13
  48. 48. Qualities of a GO-TO CompanyProduction & Publishing22Wednesday, May 15, 13
  49. 49. Qualities of a GO-TO CompanyProduction & PublishingStudio for Audio Production22Wednesday, May 15, 13
  50. 50. Qualities of a GO-TO CompanyProduction & PublishingStudio for Audio Production• Dedicated facilities, state of the art hardware,microphones, recording and editing software22Wednesday, May 15, 13
  51. 51. Qualities of a GO-TO CompanyProduction & PublishingStudio for Audio Production• Dedicated facilities, state of the art hardware,microphones, recording and editing software• Recording studio with “Quiet Booth” orspecialized sound treatment22Wednesday, May 15, 13
  52. 52. Qualities of a GO-TO CompanyProduction & PublishingStudio for Audio Production• Dedicated facilities, state of the art hardware,microphones, recording and editing software• Recording studio with “Quiet Booth” orspecialized sound treatment• Engineering: Professional editing andmastering by trained and experienced audioengineers to engineer quality sound22Wednesday, May 15, 13
  53. 53. Qualities of a GO-TO CompanyProduction & Publishing23Wednesday, May 15, 13
  54. 54. Qualities of a GO-TO CompanyProduction & PublishingRoyalty Free Music23Wednesday, May 15, 13
  55. 55. Qualities of a GO-TO CompanyProduction & PublishingRoyalty Free Music• Branding at beginning of Book23Wednesday, May 15, 13
  56. 56. Qualities of a GO-TO CompanyProduction & PublishingRoyalty Free Music• Branding at beginning of Book• Musical Transitions betweenChapters/Sections23Wednesday, May 15, 13
  57. 57. Qualities of a GO-TO CompanyProduction & PublishingRoyalty Free Music• Branding at beginning of Book• Musical Transitions betweenChapters/Sections• Create Atmosphere/Mood23Wednesday, May 15, 13
  58. 58. Qualities of a GO-TO CompanyProduction & PublishingRoyalty Free Music• Branding at beginning of Book• Musical Transitions betweenChapters/Sections• Create Atmosphere/MoodMusic Composers on Staff23Wednesday, May 15, 13
  59. 59. Qualities of a GO-TO CompanyProduction & PublishingRoyalty Free Music• Branding at beginning of Book• Musical Transitions betweenChapters/Sections• Create Atmosphere/MoodMusic Composers on StaffSound Effects Library23Wednesday, May 15, 13
  60. 60. Qualities of a GO-TO ProducerAudiobooks & EEBs24Wednesday, May 15, 13
  61. 61. Qualities of a GO-TO ProducerAudiobooks & EEBsExperienced and Trained Narrators24Wednesday, May 15, 13
  62. 62. Qualities of a GO-TO ProducerAudiobooks & EEBsExperienced and Trained Narrators• Male & Female24Wednesday, May 15, 13
  63. 63. Qualities of a GO-TO ProducerAudiobooks & EEBsExperienced and Trained Narrators• Male & Female• All Ages for all Genres24Wednesday, May 15, 13
  64. 64. Qualities of a GO-TO ProducerAudiobooks & EEBsExperienced and Trained Narrators• Male & Female• All Ages for all Genres• Stamina24Wednesday, May 15, 13
  65. 65. Qualities of a GO-TO ProducerAudiobooks & EEBsExperienced and Trained Narrators• Male & Female• All Ages for all Genres• Stamina• Oral Interpretation Skills (fiction &nonfiction)24Wednesday, May 15, 13
  66. 66. Qualities of a GO-TO ProducerAudiobooks & EEBsExperienced and Trained Narrators• Male & Female• All Ages for all Genres• Stamina• Oral Interpretation Skills (fiction &nonfiction)• Microphone Experience24Wednesday, May 15, 13
  67. 67. 25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  68. 68. Manufacturing & Packaging of Physical Products25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  69. 69. Manufacturing & Packaging of Physical Products• CDs (Audio and Mp3)25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  70. 70. Manufacturing & Packaging of Physical Products• CDs (Audio and Mp3)• CD Packaging (numerous packaging options)25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  71. 71. Manufacturing & Packaging of Physical Products• CDs (Audio and Mp3)• CD Packaging (numerous packaging options)• Loaded mp3 Flash Drives/Players25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  72. 72. Manufacturing & Packaging of Physical Products• CDs (Audio and Mp3)• CD Packaging (numerous packaging options)• Loaded mp3 Flash Drives/PlayersPhysical Product Distribution to25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  73. 73. Manufacturing & Packaging of Physical Products• CDs (Audio and Mp3)• CD Packaging (numerous packaging options)• Loaded mp3 Flash Drives/PlayersPhysical Product Distribution to• INGRAM25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  74. 74. Manufacturing & Packaging of Physical Products• CDs (Audio and Mp3)• CD Packaging (numerous packaging options)• Loaded mp3 Flash Drives/PlayersPhysical Product Distribution to• INGRAM• Baker & Taylor25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  75. 75. Manufacturing & Packaging of Physical Products• CDs (Audio and Mp3)• CD Packaging (numerous packaging options)• Loaded mp3 Flash Drives/PlayersPhysical Product Distribution to• INGRAM• Baker & Taylor• Amazon, Alibris and more25Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  76. 76. 26Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  77. 77. Create Downloadable & Streamable Files anddistribute to major venues.26Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  78. 78. Create Downloadable & Streamable Files anddistribute to major venues.• Mp3 Distribution to Overdrive, Audible,Amazon, iTunes, Audiobooks.com, AmblingBooks, Slide Audio, Spotify and more26Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  79. 79. Create Downloadable & Streamable Files anddistribute to major venues.• Mp3 Distribution to Overdrive, Audible,Amazon, iTunes, Audiobooks.com, AmblingBooks, Slide Audio, Spotify and more• Enhanced eBooks Distribution to AppleiStore, Barnes & Noble, Amazon, Kobo26Qualities of a GO-TO ProducerAudiobooks & EEBsWednesday, May 15, 13
  80. 80. Final Check List of One-Stop Shop27Wednesday, May 15, 13
  81. 81. Final Check List of One-Stop ShopPersonal Attention to Goals of Author & AuthorRetains Audio Rights27Wednesday, May 15, 13
  82. 82. Final Check List of One-Stop ShopPersonal Attention to Goals of Author & AuthorRetains Audio RightsProduction of Audiobooks and Enhanced eBooks27Wednesday, May 15, 13
  83. 83. Final Check List of One-Stop ShopPersonal Attention to Goals of Author & AuthorRetains Audio RightsProduction of Audiobooks and Enhanced eBooksManufacturing & Packaging of Physical Products27Wednesday, May 15, 13
  84. 84. Final Check List of One-Stop ShopPersonal Attention to Goals of Author & AuthorRetains Audio RightsProduction of Audiobooks and Enhanced eBooksManufacturing & Packaging of Physical ProductsPublishing Services - Industry Standard Royalties27Wednesday, May 15, 13
  85. 85. Final Check List of One-Stop ShopPersonal Attention to Goals of Author & AuthorRetains Audio RightsProduction of Audiobooks and Enhanced eBooksManufacturing & Packaging of Physical ProductsPublishing Services - Industry Standard RoyaltiesPublic Relations & Marketing27Wednesday, May 15, 13
  86. 86. Final Check List of One-Stop ShopPersonal Attention to Goals of Author & AuthorRetains Audio RightsProduction of Audiobooks and Enhanced eBooksManufacturing & Packaging of Physical ProductsPublishing Services - Industry Standard RoyaltiesPublic Relations & MarketingDistribution to Public & Educational Libraries, Brick& Mortar Book Stores, Online eBook andAudiobook Stores & More27Wednesday, May 15, 13
  87. 87. Brook Forest Voices32440 A"en Meadow D#veEvergreen, Colorado 80439www.brookforestvoices.comStudio Office: 303-670-414528Audiobooks and Enhanced eBooks“It takes a thousand voices to tell a single story”-a Native American SayingWednesday, May 15, 13

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