Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

E-textbooks Presentation Spring 2012


Published on

William Paterson University’s Cheng Library, Instruction and Research Technology department, Office of the Provost, and Technology Across the Curriculum Committee, hosted this forum to clarify e-books for faculty by providing an explanation of the landscape of e-books, profiling e-book delivery systems and evincing their pedagogical uses. Marketing and Management Professor Dr. Bela Florenthal examines the pros and cons of using e-textbooks in an academic course.

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

E-textbooks Presentation Spring 2012

  1. 1. E-Textbooks Bela Florenthal
  2. 2. Outline The e-textbook market E-textbook options  CourseSmart  Strengths and Weaknesses  Demonstration  Inkling  Strengths and Weaknesses  Demonstration  McGraw-Hill Connect  Strengths and Weaknesses  Demonstration
  3. 3. The E-Textbook Market Sources: USA TODAY (8/3/11), Pearson Foundation $4.5 billion worth of textbooks were sold in 2010 Predicted growth of e-textbooks:  3% of sales in 2011 30% 25%  44% of sales by 2017 25% 20% 15% College students 10% 7% 2011 5% 2012 who own tablets: 0%  Quadruple growth in 2012 College Students Owning a Tablet
  4. 4. CourseSmart: A Rent Model Strengths Weaknesses Above 7,000 titles are  Rent is available for 180 available days, non transferable Price:  No option to read  about 50% of the printed offline version  Does not scale well for Free iPhone and iPad iPad landscape apps  Search option is limited iPad app:  iPhone app  Can highlight content  Can’t take notes  Can add notes  Can’t double click to  Ruler for easier read zoom
  5. 5. Inkling: A Purchase Model Strengths Weaknesses Can buy a chapter at a  No rent option is time; $2.99 per chapter available User friendly search  Can be slow to Social options: download  Share notes with other  Only iPad app students  Very limited selection  Connect through Facebook  about 100 titles Free iPad apps  A start-up company iPad app:  Can highlight content  Can add notes  Can take quizzes
  6. 6. McGraw-Hill E-Textbook A Rental Model Strengths Weaknesses Text is interactive  Web based  Can copy to a word  Can’t use offline document  Can’t use through an Bundled with Connect app interface  Not very scalable Pages can be printed  Connect + costs about Interactive search $80  Word based  Can’t resell to recoup Definitions of concepts by the cost hovering over them
  7. 7. THANK YOU