Facts and figures about email marketing
Last evolution of french practices
for B2C trigger marketing
2
Introduction
• Created in 1933, the National Union of Direct Communication
(SNCD)
can be compared to the US and UK DMA-D...
Members of Signal Spam
Signal Spam is a non for profit
organisation and a public/private
partnership promoting a trustwort...
Somes facts and figures about email marketing
in France
5
Size of the ESP Market
6
+5,4%
/ 2012
133
Billion
emails
Document exclusivement réservé aux membres du Sncd - Reproduction interdite sans l’accor...
7Document exclusivement réservé aux membres du Sncd - Reproduction interdite sans l’accord du Sncd
Size of the french Mark...
8
0
1
2
3
4
5
6
7
8
9
2005 2006 2007 2008 2009 2010 2011 2012 2013
0.43
1.21
2.01
4.88
5.32
7.16
7.88
8.3 8.4
Emails recei...
9
Domain name % Specificity
Orange/wanadoo 30% ISP
Hotmail/Outlook.com 25% Webmail
Yahoo 12% Webmail
Gmail 10% Webmail
Fre...
1010
Classical Emailing Evolution
Sophistication
Behavioural email
Event Triggered Marketing
Focus on trigger marketing
12
Focus on Trigger marketing
Inversion of the classical logic of email
campaign
12
13
5 Advantages
13
14
Find the best moment to communicate
with your clients and prospects to increase revenue
The 5 essential Triggers are fo...
15
15
Following your visit,
we selected some articles
which could interest you
(30) Different strategies :
• Best sale
• M...
16
What’s new in 2014 ?
The biggest email list in the world ?
Your target
Ads FB on a specific target from your
marketing ...
17
Email marketing
course in Paris
“How to sell by emailing ?”
18
18
1166
@
821
@
70 %
420
@
2
subs
48 €
1 666
Openers
not
clicker
19
19 E mail
Thank you, Danke Sehr, Merci !
bflorence@florenceconsultant.com
Sncd.org
Pignonsurmail.com (slideshare)
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Last evolution of french practices by Bruno Florence

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Bruno Florence présente les dernières évolutions des pratiques email marketing en France lors du salon Email-Expo 2014 (Allemagne)

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Last evolution of french practices by Bruno Florence

  1. 1. Facts and figures about email marketing Last evolution of french practices for B2C trigger marketing
  2. 2. 2 Introduction • Created in 1933, the National Union of Direct Communication (SNCD) can be compared to the US and UK DMA-Direct Marketing Association. •As a union, it is devoted to defending and promoting multichannel direct marketing businesses. •It represents all BtoB and BtoC digital and multichannel direct marketing businesses such as : ESP, datamining, research and analytics, data processing and quality, targeting and personalization, CRM and e-CRM, offline and online mail businesses, acquisition and loyalty techniques, emailing, social media, mobile media, broadcasting… •200 members 2
  3. 3. Members of Signal Spam Signal Spam is a non for profit organisation and a public/private partnership promoting a trustworthy network of actors united to fight Spam.
  4. 4. Somes facts and figures about email marketing in France
  5. 5. 5 Size of the ESP Market
  6. 6. 6 +5,4% / 2012 133 Billion emails Document exclusivement réservé aux membres du Sncd - Reproduction interdite sans l’accord du Sncd Size of the french Market 2013 +1,4% /2012 42 Million Internet Users
  7. 7. 7Document exclusivement réservé aux membres du Sncd - Reproduction interdite sans l’accord du Sncd Size of the french Market 2013 +1% /2012 8,4 Commercial Emails per day +0,64% / 2012 95 Million € Revenue
  8. 8. 8 0 1 2 3 4 5 6 7 8 9 2005 2006 2007 2008 2009 2010 2011 2012 2013 0.43 1.21 2.01 4.88 5.32 7.16 7.88 8.3 8.4 Emails received/day Average email marketing received per internet user
  9. 9. 9 Domain name % Specificity Orange/wanadoo 30% ISP Hotmail/Outlook.com 25% Webmail Yahoo 12% Webmail Gmail 10% Webmail Free 7% ISP Sfr 7% ISP Laposte 3% Webmail Other 6% Standard distribution for a french BtoC email list 50 % @ are under the US Webmail 50 % @ are from the French ISP
  10. 10. 1010 Classical Emailing Evolution Sophistication Behavioural email Event Triggered Marketing
  11. 11. Focus on trigger marketing
  12. 12. 12 Focus on Trigger marketing Inversion of the classical logic of email campaign 12
  13. 13. 13 5 Advantages 13
  14. 14. 14 Find the best moment to communicate with your clients and prospects to increase revenue The 5 essential Triggers are follows 14 Usually generates the most revenue Birthday Email Anniversary The most profitable by email sent Abandoned Basket Tell your customer about your company Welcome Pack Choose the right inactive segment Re-engage inactive Customer/Subscriber One of the most sophisticated Deep Surf
  15. 15. 15 15 Following your visit, we selected some articles which could interest you (30) Different strategies : • Best sale • Most view • Most evaluate • Best margin • Recent product • …
  16. 16. 16 What’s new in 2014 ? The biggest email list in the world ? Your target Ads FB on a specific target from your marketing List (Facebook Custom Audience) In 2014, direct connection between FBC Audience and your ESP. 16 1,2 billions users in the world 26 millions users (active ?) in France Facebook !
  17. 17. 17 Email marketing course in Paris “How to sell by emailing ?”
  18. 18. 18 18 1166 @ 821 @ 70 % 420 @ 2 subs 48 € 1 666 Openers not clicker
  19. 19. 19 19 E mail
  20. 20. Thank you, Danke Sehr, Merci ! bflorence@florenceconsultant.com Sncd.org Pignonsurmail.com (slideshare)

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