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Etude internationale sur les solutions d'emailing 2015

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Florence Consultant coédite avec 2 autres partenaires allemands et hollandais, la 5ème édition de l’étude des solutions d’Email Marketing en France et dans le monde.
Sur plus de 330 pages, ce panorama international unique dresse un comparatif précis des fonctionnalités, des services offerts sur 111 solutions d'emailing dont 18 Françaises. Un outil incontournable pour comprendre le marché de l'emailing et choisir sa solution d'emailing.

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Etude internationale sur les solutions d'emailing 2015

  1. 1. 1 Quel outil d'emailing pour votre besoin? Etude internationale des outils d'emailing
  2. 2. Bruno FLORENCE, en quelques mots • Fondateur Florenceconsultant.com. Expert emailing, délivrabilité. • Vice Président du SNCD • Auteur du blog Pignonsurmail.com 2
  3. 3. Après 2004, 2006 et 2011, c'est la 4ème étude sur les outils d'emailing 3
  4. 4. Objectifs de l'étude • De gagner du temps en accédant à un panorama larges de solutions, • D'obtenir une vision exhaustive de toutes les caractéristiques d'une solution • D'élargir facilement la recherche vers des solutions internationales • De comparer facilement les tarifs, prestations, fonctions et services de chaque solution 4
  5. 5. Particularités de l'étude • Internationale avec 3 autres experts 5 Bruno FLORENCE Expert emailing pignonsurmail.c om Jordie VAN RIJN Consultant marketing emailvendorselec tion Gabriele BRAUN Directrice de Marketing- Boerse.de Torsten SCHWARTZ Expert marketing digital Email-marketing- forum.de
  6. 6. 6
  7. 7. Conditions de participation des prestataires. • La participation au guide est gratuite. • Le prestataire doit Avoir sa propre solution (Saas) ou logiciel commercialisé en Europe ou aux Etats-Unis, Router par ses propres serveurs (ou MTA). • Sont exclus de l'offre les relais SMTP, et les fournisseurs MTA (port25 …). • Envoi d'un questionnaire + fiche d'information aux participants 7
  8. 8. 111 solutions analysées.
  9. 9. • 350 pages 3 langues (allemand, français, anglais) • 111 solutions • 18 thèmes d'analyses, 350 questions • 350 copies d'écran • 1 fichier Excel des réponses 10 Contenu de l'étude
  10. 10. Les 18 thèmes traités dans l'étude •Généralités •Caractéristiques générales de la solution •Services Professionnels •Tarification •Spécificité client et marché •Documentation et formation •Support client et ouverture internationale •Paramétrage de l'outil •Gestion de la base de données •Segmentation •Tracking 11 •Gestion de contenu et personnalisation •Formulaires et landing pages •Gestion de campagnes •Campagnes automatiques (Marketing automation) •Exécution de la campagnes •Déliverabilité •Tests et optimisation •Rapports et statistiques •Ouverture de la solution •Intégration multicanal •Intégrations et Api.
  11. 11. Détails des fonctions offertes par les prestataires 12
  12. 12. Fiches de présentation des prestataires (111) 13
  13. 13. Descriptif détaillé des fonctions des solutions 14
  14. 14. Quelques résultats remarquables 15 Pays Nombre de solutions USA 27 Allemagne 22 France 19 Royaume Uni 14 Pays-Bas 8 Canada 6 Italie 3 Autriche 2 Australie 2 Belgique 2 Portugal 1 Hong Kong 1 Afrique du sud 1 Lituanie 1 Ireland 1 Inde 1 Total général 111
  15. 15. Les fonctions/services faiblement couverts 16
  16. 16. Les interconnections avec les CRM,CMS et Eboutique 17 Magento (Eboutique) Eboutique 55 50% Salesforce (CRM) CRM 52 47% Microsoft Dynamics CRM CRM 36 32% Wordpress (CMS) CMS 32 29% Sugar CRM CRM 23 21% Drupal(CMS) CMS 22 20% Shopify (Eboutique) Eboutique 18 16% Joomla(CMS) CMS 14 13% Prestashop (Eboutique) Eboutique 14 13% Zoho (CRM) CRM 10 9% Typo3(CMS) CMS 10 9% Oxid esales (Eboutique) Eboutique 10 9% Solutions % total prestataire Nombre prestaires d'emailing avec plugin Type de solutions
  17. 17. Comment acheter l'étude ? etude-emailing.com • Format PDF : 295 HT • Format numérique complet (fichier Excel des réponses des 111 prestataires) 1 185 € HT Etude-emailing.com 18
  18. 18. 19 Télécharger des extraits de l'étude
  19. 19. Nous suivre sur 3 réseaux Blog Pignonsurmail : le blog de l’emailing 1 article par semaine 20 Twitter Pignonsurmail : 1 tweet par jour Linkedin Groupe Pignonsurmail : 1 discussion par mois +500 articles depuis 2008
  20. 20. Nous contacter 21 Florence Consultant Bruno FLORENCE 231 Route des Camoins 13011 Marseille 06 60 56 10 44 04 91 36 25 94 bflorence@florenceconsultant.com 01 70 24 82 63 www.florenceconsultant.com www.pignonsurmail.com

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