BF+H PnP Finest

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  • BF+H PnP Finest

    1. 1. FINEST PREMIUM STORE PACKAGING05.02.12
    2. 2. On the promise of authentic, quality ingredients sourced fromonly the best suppliers worldwide, South Africa’s Pick n Payasked BF+H’s Capetown design studio, Berge Farrell, to createtheir new premium sub brand, Finest.FINEST CASE STUDY05.02.12
    3. 3. The design intention was to indulge the senses with stylizedtypography, beautiful photography, rich bold colors, UV spotvarnishes and metallic highlights - that seamlessly combinedto create premium intrigue and ‘indulgent magnetism’ in toptier categories.FINEST CASE STUDY05.02.12
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    11. 11. With a sophisticated elegance in deep black, the new sub brand washighly successful - as it competed across many categories for shelfspace dominance. The inspiring new designs resulted in increasedsales ranging from 20% to 120%, thereby putting PnP at the top ofthe line with some of the best global retailers.FINEST CASE STUDY05.02.12
    12. 12. THANK YOUGil HansonBF+H North America+ 1 215 487 7051gil@bfhdesign.comwww.bfhdesign.com

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