Startup turnaround ppt

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Startup turnaround ppt

  1. 1. START-UP and TURNAROUND, any difference ? Alex BEZINGE 2009 www.alx-management.com alx@alx-management.com
  2. 2. Companies – Development cycles Turnaround Situation Start-up www.alx-management.com (1)
  3. 3. A dissimilar situation…? Start-up Turnaround www.alx-management.com (2)
  4. 4. … or conversely a similar one ? Start-up Turnaround www.alx-management.com (3)
  5. 5. #1 MANAGEMENT www.alx-management.com (4)
  6. 6. START-UP : a given fact !• >90% of start-up change CEO at least once in the first years of their existence www.alx-management.com (5)
  7. 7. CEO : founders ?• Most of the time founders are excellent "business developers" or "evangelizer" (vision, product knowledge)…• … but they dont perform in company management (lack of experience, background, skills, …) www.alx-management.com (6)
  8. 8. CEO : managers from large corporation ?• Experienced managers coming from large corporation rarely « survive » in a start-up environment !• They dont have the resources they are used to nor the required organization on which they could rely !• They have the experience of well establish business processes, whereas all processes in a start-up must be "build-up" and "implemented"• They must be involved in ALL fields and are forced to dive into a level of details they never had to deal with !• They must act and decide in urgency with limited financials means which is quite new situation www.alx-management.com (7)
  9. 9. Turnaround & Restructuring• >90% of companies in turnaround situation have to change CEO and management team either before or during the restructuring phase www.alx-management.com (8)
  10. 10. Turnaround & CEO change : several factors…• Reactive management (rather than anticipative)• Lack or deficiency of a proper management team• Lack of benchmark & company repositioning (strategy & oper.)• Absence of basic indicators and perspective to manage & drive• Low efficency <= historical processes have remained unchanged• Run away attitude, increase in sales, no focus on margins• Etc… www.alx-management.com (9)
  11. 11. Start-up & Turnaround : what type of CEO ? www.alx-management.com (10)
  12. 12. Start-up & Turnaround : what type of CEO ? FOCUS ON SECTOR EXPERTISE & SPECIALIST TO BE AVOIDED !!!! WORTH UNDERLINING :• Specialists can be found internally !• Key to have CEO with general multi-fonctions• & multi-sector expertise!• Non-specialist CEO => « fresh eye » impact ! www.alx-management.com (11)
  13. 13. Start-up & Turnaround CEO : ideal profile• Generalist (= exposed to complex and multiple environments)• SME Experience (= 100 - 1000 pers)• Sense of urgency (= ability to take decisions quickly)• Leadership (= drive the team)• Analytical (= ability to discriminate and to make priority adjustment)• Curious, creative (= does not remain blocked on hurdles)• Very operational (= « hands on »)• Entrepreneur & autonomous «do it» rather than «have it done» www.alx-management.com (12)
  14. 14. Conclusions on MANAGEMENT• At first sight and from the outside, a start-up and a turnaround environment could appear to be quite different, but its not the case …• The «ideal» CEO profile is practically identical in both cases ! www.alx-management.com (13)
  15. 15. #2 CASH www.alx-management.com (14)
  16. 16. Start-up• Financial means to cross the "desert" are rather limited ! (no revenue and/or negative cash-flow)• Efficiency of internal + external processes must be optimal/maximal for each $ spent!• Focus on business development processes www.alx-management.com (15)
  17. 17. Turnaround• Financial means to implement a restructuring plan and to turnaround a company are limited !• Improve the efficiency of each $ spent ! Chase the waste … www.alx-management.com (16)
  18. 18. Turnaround• Stop cash bleeding with simple but efficient means ! www.alx-management.com (17)
  19. 19. Turnaround : impact of CEO change www.alx-management.com (18)
  20. 20. Conclusions on CASH• Start-up and turnaround company are both in negative cash- flow situation• Cash and time are limited !• Maximize the efficiency of each $ spent and manage cash burn is a must in both case (expenditures & investment) www.alx-management.com (19)
  21. 21. #3 URGENCY www.alx-management.com (20)
  22. 22. Start-up & Turnaround• Start-up : 2-3 years timeframe to survive beyond critical stage : (i) product feasibility & industrialization (ii) business development• Turnaround : 1-2 years timeframe to survive beyond critical stage : (i) reorganization (ii) negative cash-flow => positive cash-flow www.alx-management.com (21)
  23. 23. Conclusions on URGENCY• Start-up and Turnaround company have both a limited time frame to make the transition from a negative cash-flow to a positive cash-flow situation.• Obligation to maximize business and organization efficiency (organizational and industrial flows)• In both cases sense of urgency is a must ! … « Speed is essential » www.alx-management.com (22)
  24. 24. #4 PROCESS &ORGANIZATION www.alx-management.com (23)
  25. 25. Start-up & Turnaround• Start-up : focus on building-up and implementation of: (i) product development in a 1st phase (ii) other business processes in a 2nd phase• Turnaround : simultaneous reorganization of all business processes as well as organizational & industrial flows www.alx-management.com (24)
  26. 26. Conclusions on PROCESS & ORGANIZATION• Start-up and turnaround company have both an urgent need to review and implement new processes• Continuous change management• In both cases recruitment and build-up of top over-performing management team is key to success (top & middle management) www.alx-management.com (25)
  27. 27. #5 SALESDEVELOPMENT www.alx-management.com (26)
  28. 28. Start-up & Turnaround• Start-up : continuous effort is required to develop sales from scratch (more difficult than to develop sales in existing market)• Turnaround : need to stop selling negative margin (or insufficient) product in order to stop cash bleeding. Obligation to clean-up product lines in a 1st phase. This short-term shrinkage decreases sales and must be very quickly followed up by business development efforts in existing and new (international) markets in a 2nd phase. www.alx-management.com (27)
  29. 29. Conclusions on SALES DEVELOPMENTIn both cases, only : (i) a competitive product positioning (ii) a focused marketing (iii) an efficient sales organization…will enable a successful business development at international level www.alx-management.com (28)
  30. 30. CONCLUSIONS www.alx-management.com (29)
  31. 31. Summary CEO change CEO change#1 Management Change management Change management#2 Cash Limited Limited#3 Urgency Maximal Maximal a) Build-up a) Restructure#4 Process b) Implement b) Implement a) Develop a) Shrink#5 Sales b) Develop b) Develop www.alx-management.com (30)
  32. 32. www.alx-management.com (31)
  33. 33. Exhibits www.alx-management.com (32)
  34. 34. Profile summary – Alex Bezinge• M.Sc. & Ph.D. in Physics (ETH-Zürich, University Geneva)• Post doctoral fellow at IBM Research Center in US (material science)• Post grad studies in Management (INSEAD,STANFORD)• material science (8years), microelectronics - microsystems (16years)• 13+ years in restructuring INDUSTRIAL and HIGH TECH Co. (CTO, COO, CEO)• 8+ years PRIVATE EQUITY experience in start-up & distressed Co. (Investment Director, Fund Advisor, Board member/advisor)• Total of 21+ years international experience (EU, US, Asia) with SME, Start-up, and distressed companies in the industrial and high tech sector (both as executive and non executive director). www.alx-management.com (33)
  35. 35. Experience overview – Alex Bezinge INDUSTRIES PRIVATE EQUITY (CTO, COO, CEO) (VC, distressed, buyout) High Tech (Start-up) Technology sector EU, US, ASIA EU, US 13 years (1988 – 2001) 8+ years (2001 – present) www.alx-management.com (34)
  36. 36. alx-management servicesALX provides Management & Advisory Services• to PRIVATE EQUITY FUNDS• to HIGH TECH START-UP• to INDUSTRIESALX is specialized in :• Company due diligence• Management assistance• Special project management at CXO level• Company performance improvement• Turnaround & restructuring management www.alx-management.com (35)

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