Is this the start of an end?<br />1<br />© InRev Systems 2011<br />The Decline of Facebook<br />
Facebook Activity Comes Down<br />2<br />© InRev Systems 2011<br />When normalized to a million fans, commenting rate has ...
© InRev Systems 2011<br />3<br />No. of Fans Go Up<br />On the chosen sample of 50 Facebook Fan Pages,<br />The fan number...
© InRev Systems 2011<br />4<br />Little Changes, Likes UP & Comments Down<br />When fan numbers increase fast, likes incre...
© InRev Systems 2011<br />5<br />The Fall is Contagious<br />The values in Red indicate the decline where as values in Bla...
© InRev Systems 2011<br />6<br />Top 5 Performers of August<br />Only pages with more than a million fans are considered f...
© InRev Systems 2011<br />7<br />About Data Collection<br />Pages chosen from variety of areas – sports, celebrity, Teleco...
© InRev Systems 2011<br />8<br />Two Samples at 75 Days Difference<br />The likes and comments on last 5 updates were capt...
Research done by Simplify360 Team.<br />For Details, Visit - <br />http://simplify360.com/<br />http://simplify360.com/blo...
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The Decline of Facebook

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Based on the research done on 50 Facebook fan pages, users seem to be interacting less with brands now than 6 weeks earlier. The trend seems alarming for Facebook and the Social Media ecosystem.

Published in: Design, Technology, Business
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The Decline of Facebook

  1. 1. Is this the start of an end?<br />1<br />© InRev Systems 2011<br />The Decline of Facebook<br />
  2. 2. Facebook Activity Comes Down<br />2<br />© InRev Systems 2011<br />When normalized to a million fans, commenting rate has come down by 30% in 75 Days.<br />
  3. 3. © InRev Systems 2011<br />3<br />No. of Fans Go Up<br />On the chosen sample of 50 Facebook Fan Pages,<br />The fan numbers go up. On an average, total number of fans went up by 18%.<br />
  4. 4. © InRev Systems 2011<br />4<br />Little Changes, Likes UP & Comments Down<br />When fan numbers increase fast, likes increase by a small percentage while comments actually decrease in absolute terms.<br />
  5. 5. © InRev Systems 2011<br />5<br />The Fall is Contagious<br />The values in Red indicate the decline where as values in Black indicate the growth.<br />3rd and 4th column is the average change in Likes and Comments; 5th and 6th are normalized to a million fans.<br />The Decline is not limited to few pages but is spread to most of them.<br />
  6. 6. © InRev Systems 2011<br />6<br />Top 5 Performers of August<br />Only pages with more than a million fans are considered for the ranking.<br />
  7. 7. © InRev Systems 2011<br />7<br />About Data Collection<br />Pages chosen from variety of areas – sports, celebrity, Telecom, CPG, Liquor and more ….<br />The pages are of varied sizes in terms of prominence of the brand and the number of Facebook fans.<br />
  8. 8. © InRev Systems 2011<br />8<br />Two Samples at 75 Days Difference<br />The likes and comments on last 5 updates were captured.<br />1st Data Point<br />May 15th 2011<br />2nd Data Point<br />August 1st 2011<br />Only the posts made by the admin is considered; user updates not considered.<br />Polls, surveys etc were not considered either. Only regular updates like messages, links, pictures or videos are taken.<br />
  9. 9. Research done by Simplify360 Team.<br />For Details, Visit - <br />http://simplify360.com/<br />http://simplify360.com/blog/<br />Lead by:<br />bhupendra@in-rev.com<br />http://www.facebook.com/simplify360<br />@simplify360<br />CEO, <br />InRev Systems<br />9<br />© InRev Systems 2011<br />Front page image credit: gigjets.com<br />

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