Tao of social media monitoring


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How can you leverage your business using Social Media Monitoring tools and how to plan your strategy.

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Tao of social media monitoring

  1. 1. Tao of Social Media Monitoring
  2. 2. Tao is used symbolically in its sense of 'way' as the 'right' or 'proper' way of existence .... Source : Wikipedia
  3. 3. Social Media Monitoring requires time and knowledge to extract real value, otherwise you’re likely to get dodgy data and simply confirm your assumptions. Source :  Zach Hofer-Shall from Forrester
  4. 4. Listening looks easy, but it's not simple. Every head is a world. - Cuban Proverb There is no such thing as a worthless conversation, provided you know what to listen for. - James Nathan Miller
  5. 5. So how do you get started with your Social Media Monitoring?
  6. 6. Before you start have a reason for it.
  7. 7. If you don’t have it, then make one.
  8. 8. Lets see #6 major goals of Social Media Monitoring.
  9. 9. #1Listening Good and Bad about your Brand.
  10. 10. #2 Finding Customer’s queries and replying to them.
  11. 11. #3 Listening to Industry Experts and Engaging with them.
  12. 12. #4 Analyzing Market Trends and Consumer Behavior.
  13. 13. #5 Finding Leads and Engaging with them.
  14. 14. #6 Tracking your competitors and staying ahead of them.
  15. 15. Monitoring can be Overwhelming
  16. 16. Don’t stretch yourself too much. Source : techvert.com
  17. 17. Building Relationships and Loyalty requires dedication and focus.
  18. 18. It requires time and resources. Use them with Intelligence.
  19. 19. Analyze your data and Target right platform and right community.
  20. 20. Make Strategic Plan for expanding to other platforms.
  21. 21. But what should be my Strategy?
  22. 22. Do a keyword based Research
  23. 23. You may ask, isn’t that what we do for Search Engine Optimization.
  24. 24. YES, you are right.
  25. 25. They are like Twins with different characters. In SEO, you look how people search for information and then optimize your website. In Social Media, you look how people talk and monitor relevant keywords.
  26. 26. But the goal is same, reaching out to customersand influencers.
  27. 27. What after I have my keywords?
  28. 28. Organize your monitored data into actionable groups.
  29. 29. Prepare actionable Items and Strategies: Planned replies for unsatisfied customers. Informative landing page for new leads. Technical and Support materials for help. Referral system for people to spread your word And many more.
  30. 30. Understand the dynamicsof online communities. Don’t piss off people.
  31. 31. Understand your brand influencers Understand their views. Engage with them as a participants. Take your relationshipsbeyond platforms. Build trust and respect. Image Source : influencersfilm.com
  32. 32. Don’t forget to manage the data flow among your team. Track team activities in social media for good collaboration.
  33. 33. So are you ready to start your Social Media Monitoring?
  34. 34. One More Thing
  35. 35. In order to create harmony in social media, you need a tool.
  36. 36. There are hundreds of them, pick the right one for your business.
  37. 37. Thank You Very Much For more information Contact me: Deep Sherchan deep@in-rev.com @bexdeep http://simplify360.com