Social Media & Indian Airline Industry


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This presentation shows how Airlines can leverage the power of Social Media to grow their business

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Social Media & Indian Airline Industry

  2. 2. AGENDA<br />© InRev Systems 2011<br />B<br /> 1<br />INDUSTRY OVERVIEW<br />1.<br />B<br /> 2<br />SOCIAL MEDIA INDEX<br />1.<br />B<br /> 3<br />RESEARCH FINDINGS<br />1.<br />B<br /> 4<br />SIMPLIFY360<br />1.<br />
  3. 3. INDUSTRY OVERVIEW (1/3)<br />© InRev Systems 2011<br />The Indian airlines industry grew by 9% in 2009 to reach a value of $7 billion and by 35.5% in 2009 to reach a volume of 73.8million passengers<br />The domestic segment is the largest segment of the airlines industry in India, accounting for 75% of the industry's total volume<br />Source: Data Monitor<br />
  4. 4. INDUSTRY OVERVIEW (2/3)<br />© InRev Systems 2011<br />LEADING COMPANIES<br />Awarded 5-STAR AIRLINE' by Skytrax for the 3rd consecutive year, the airline has 66 fleets operating in India and the globe<br />With its first flight in 1993, Jet Airways now connects 24 international destinations and operating flights to and from 51 destinations in India<br />The company recorded revenues of approximately $1069.8 million in the fiscal year ended March 2010. Its net loss was $347.7 million in fiscal 2010<br />The company recorded revenues of $2,413 million in the fiscal year ending March 2009, a decrease of 21.7% compared to fiscal 2008. Its net loss was $54 million in fiscal 2009, compared to a net income of $118 million in the preceding year<br />Source: Data Monitor<br />
  5. 5. INDUSTRY OVERVIEW (3/3)<br />Rivalry is increased by the presence of low-cost carriers in the market. Price war occurs. Switching costs for buyers are low. Overall attractiveness: LOW<br />Industry<br />Rivalry<br />Strong entry barriers like lack of easy access to capital and<br />infrastructure bottleneck keeps down the level of new entrant. Regulation forms an additional barrier. Overall attractiveness: HIGH<br />Threat of New Entrants<br />There are very few aircraft<br />suppliers and quality of planes <br />is highly important increasing their <br />bargaining power. The number of aviation fuel supplier is also few. Overall attractiveness: LOW<br />Supplier Power<br />Overall, the attractiveness of the industry is MEDIUM<br />India’s huge market size, its booming economy, rising disposable income, huge & fast growing middle class with demand outpacing supply, the pricing power is returning to the sector. However price sensitivity is high and switching cost is negligible strengthening buyers power. Overall attractiveness: MEDIUM<br />Buyer Power<br />There are large no of substitutes available such as roads, railways, etc. However, the comfort and time saving especially for business travellers makes it very attractive over its counterparts. Overall attractiveness : MODERATE<br />Threat of Substitute<br />© InRev Systems 2011<br />
  6. 6. SOCIAL MEDIA INDEX (1/6)<br />LinkedIn has over 100 MILLION users and adds about 1 MILLION new users to its service every week. The median age of LinkedIn users is 41, and the average user has 60 connections. 20 percent of its members are in the service industry<br />Twitter has more than 145 MILLION users and adds about 6 MILLION new users a month. On average 140 million tweets are sent a day. More than 460,000 new account have been added every day . The median age of a Twitter user is 35 years old and the average user has 70 followers<br />Facebook currently has over500 MILLION active users around the globe and 50% of these active users log on to Facebook in any given day. Facebook's median age is 31 and its average user has 130 friends and is connected to 80 community pages, groups or events while average user creates 90 pieces of content each month<br />YouTube has 2 BILLIONviews per day, and 24 hours of video is uploaded every minute. YouTube achieved for the first time the milestone of 100 videos watched per user last year<br />© InRev Systems 2011<br />
  7. 7. SOCIAL MEDIA INDEX (2/6)<br />© InRev Systems 2011<br />Jet Airways adopt different social media channels as a means of engaging with customers<br />JET AIRWAYS Facebook Page<br />JET AIRWAYS engaging with customers in Facebook<br />
  8. 8. SOCIAL MEDIA INDEX (3/6)<br />© InRev Systems 2011<br />Jet Airways in Flickr – a very good approach of portraying to the world what Jet Airways is all about<br />Jet Airways use Twitter as an agent for both engaging wit customers and giving announcement<br />
  9. 9. SOCIAL MEDIA INDEX (4/6)<br />© InRev Systems 2011<br />SOCIAL MEDIA GRADES is calculated based on the interactivity level of the Airlines in Facebook, Twitter, LinkedIn, YouTube and Blogs. It shows how active the Airlines are in the social media space<br />No of Channels represents the number of social networking sites an Airline is present in<br />Indian Airlines<br />Foreign Airlines<br />
  10. 10. SOCIAL MEDIA INDEX (5/6)<br />© InRev Systems 2011<br />Social Engagement Graph: Interaction Plot of India basedAirlines in the Social Media Space<br />
  11. 11. SOCIAL MEDIA INDEX (6/6)<br />© InRev Systems 2011<br />Social Engagement Graph: Interaction Plot of Foreign based Airlines in the Social Media Space<br />
  12. 12. RESEARCH FINDINGS (1/5)<br />© InRev Systems 2011<br />BRAND AWARENESS<br />Number of conversations across web<br />Jet Airways is talked more about in the Social Networking Sites. There has been an average of 4000 conversations about Jet Airways within a time span of 2 weeks alone<br />
  13. 13. RESEARCH FINDINGS (2/5)<br />© InRev Systems 2011<br />BRAND HEALTH<br />SENTIMENTS across web for different Airlines<br />Even though Jet Airways is more popular in the social media space, its negative sentiment as a percentage of total talk is much higher than that of Kingfisher Airlines<br />
  14. 14. RESEARCH FINDINGS (3/5)<br />© InRev Systems 2011<br />DEMOGRAPHIC<br />Demographic – Age Groups<br />Twitter demographics shows that both Kingfisher Airlines and Jet Airways has the same age group of people patronizing them. It is essential for them to differentiate their service as much as possible for customer retention and attraction<br />
  15. 15. RESEARCH FINDINGS (4/5)<br />© InRev Systems 2011<br />DEMOGRAPHIC<br />Both Kingfisher Airlines and Jet Airways are more or less represented in the same manner in India <br />However, Kingfisher Airlines is talked about more in the international level and so Jet Airways need to increase its international brand image<br />Demographic – Location<br />
  16. 16. RESEARCH FINDINGS (5/5)<br />© InRev Systems 2011<br />UNDERSTAND Industry Trend - TRACKspecific keywords to see what is happening in the industry<br />Tracking the keyword “Flight Delay” <br /><ul><li>Southwest Airlines has got many negative comment about its flight being delayed. It should ACT accordingly
  17. 17. 11.6% and 10.2% of air travellers who tweet about “flight-delay” also use iPhone and Blackberry respectively</li></li></ul><li>SIMPLIFY360 (1/3)<br />© InRev Systems 2011<br />The Research is done using Social Media Monitoring Product, Simplify360<br />Brand Monitoring & Sentiment Analysis<br />Social Analytics Dashboard<br />Schedule Messages and RSS Feed<br />Personalized URL Tracking<br />Download Data and Reports<br />Creating Polls and Sharing<br />Email Campaigns<br />Team Collaboration and Work Assignment<br />Email and Notification<br />ALL THESE AND MORE IN SIMPLIFY360<br />
  18. 18. SIMPLIFY360 (2/3)<br />© InRev Systems 2011<br />Simplify360 is a web based social media engagement and analytics platform that offers a ONE STOP SOLUTION to the social media needs of a business and lets you engage with your customers and interpret your social presence<br />Simplify360provides an easy to use platform for tracking andlistening to what people are talking about your brand in social communities. <br />With Simplify360 you can not only LISTENto what your customers are talking about your brand but alsoENGAGE with them! <br />Simplify360 lets you ANALYSEthe social media presence of your brand by giving you actionable insights <br />
  19. 19. SIMPLIFY360 (3/3)<br />© InRev Systems 2011<br />People Talk a Lot About Companies.<br />But tracking conversations happening online is easier said than done. With SIMPLIFY360, you can track what customers are talking about your airlines – good or bad feedback or even suggestion ……………<br />Engage with such customer proactively with the help of SIMPLIFy360 engagement console tool<br />
  20. 20. © InRev Systems 2011<br />Start Using Simplify360 Today<br />For Details, Visit - <br /><br /><br />Or Send a Mail to -<br /><br />VP - Sales, <br />InRev Systems<br /><br />@simplify360<br />