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Webinar :Social media for start ups


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Social Media for Startup

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Webinar :Social media for start ups

  1. 1. Social Media for Start Ups<br />Webinar: 11th August 2011<br />
  2. 2. Agenda :<br />Fundamentals of Social Media<br />Practical Approach to Social Media<br />Case Studies of successful Social Media Strategies<br />Challenges of Social Media<br />Q&A sessions<br />@bexdeep<br />
  3. 3. Lets not start with the history of Social Media or Internet.<br />History creates an illusion that there is a trend in what is happening and that future can be predicted on basis of it. - Unknown<br />
  4. 4. Neither should a startup try to emulate success stories of big brands.<br />Big brands put much more effort/money in their social media than that is visible.<br />
  5. 5. Also, lets not discuss about the opportunity provided by Social Media.<br />The internet is already crowded with too many justification over Social Media’s Potential.<br />
  6. 6. Instead, lets try to understand Social Media as it is, with out any reference.<br />
  7. 7. What does Social Media Look Like?<br />
  8. 8.
  9. 9. People<br />
  10. 10. Connection (One Sided or Mutual Relationship)<br />
  11. 11. Content and Context<br />Blog postMicrocontent (written content)<br />Infotainment (creative image, photography, infographics, visualization)<br />Videos (animation, promotion, activisim, youtubing)<br />Research papers (casestudy, whitepaper, presentation)<br />Application (viral application)<br />Podcasting (online radio Jockey)<br />
  12. 12. Dynamics<br />This is the core of what makes your social media strategy successful.<br />Every startup needs spent time understanding the dynamics of different networks and what works and what doesn’t.<br />Facebook, Twitter, Blog, Youtube, LinkedIn, <br />Quora, Slideshare, Flickr etc<br />
  13. 13. That is all you need to Know.<br />People<br />Connection<br />Context/Content<br />Dynamics<br />
  14. 14. Getting your Feet Wet.<br />
  15. 15. Sketching out the Strategy.<br />You need to choose your context/content.<br />You need to start building community around your content.<br />Facebook Community<br />Twitter Community<br />Youtube Community<br />SlideShare Community<br />Your own Micro Forum<br />More importantly, you Emailer Subscribers.<br />
  16. 16. That looks like a long list. How long will it take to build a good community.<br /> Months or even years !!!<br />Social Media is not like planning wedding, its more of long term plan of sustainable Marriage.<br />- Gary Vaynerchuk<br />
  17. 17. Choosing your content/context ?<br />
  18. 18. How do you choose content?<br />
  19. 19. Syndicate you content to all your social networks.<br />
  20. 20. Building Community Strategy<br />Listening to influencers in your network and engaging in conversation with them.<br />Lead Generation Strategy to gain Emailer list from interested candidate. <br />
  21. 21. Creating Good Twitter Followers<br />
  22. 22. Creating Good Facebook Fans<br />
  23. 23. Building Community Strategy<br />Listening to influencers in your network and engaging in conversation with them.<br />Lead Generation Strategy to gain Emailer list from interested candidate. <br />
  24. 24. Lead Generation Mechanism for Start-ups.<br />Email Campaign is still the core of distributing promotional Materials.<br />Hence you need to build a strong emailer List <br />
  25. 25. Lead Generation Mechanism<br />You need to research well on what is required by your target client and build a useful content related to it.<br />You need to distribute these content based on email registration process.<br />Good and Genuine Content will always attract targeted audience. <br />
  26. 26. Case Studies on HubSpot<br />
  27. 27. Case Studies on 6wunderkinder<br />
  28. 28. Case Studies on 37signals<br />
  29. 29. Case Studies on socialbakers<br />
  30. 30. Case Studies on simplify360<br />
  31. 31. Case Studies on MailChimp<br />
  32. 32. Case Studies on SmashingMagazine<br />
  33. 33. Creating and Curating Content. (Blog! Blog! Blog!)<br />Consistency is very important in Social Media.<br />Blog is the first step towards web presence and needs to be planned out thoughtfully.<br />
  34. 34. Finally!!! What are communities worth?<br />More than you can imagine.<br />
  35. 35. Attributes of Community<br />
  36. 36. Managing Communication Channels<br />Regularly Update your channels and upgrade them.<br />Engage with audience and spark discussion. <br />Keep your channels alive !!!<br />
  37. 37. Challenges<br />
  38. 38. Overcoming Challenges<br />Searching for some help from the network or other community forums to generate interest.<br />Engaging with high quality comment on forums and discussion sites.<br />Promotion through Ads:<br />Google Ad words<br />Facebook Ads<br />
  39. 39. Beyond Social Media<br />Search Engine Optimization<br />Offline Engagement and Promotion<br />
  40. 40. Q&A<br />Follow Simplify in Twitter : @simplify360<br />Become Fan of Simplify in Facebook :<br />