Online Travel Agencies in US & Social Media

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This presentation shows how the online travel agencies in US are doing in the social media space

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Online Travel Agencies in US & Social Media

  1. 1. ONLINE TRAVEL AGENCIES (OTAs) IN US © InRev Systems 2011
  2. 2. BRANDS TRACKED EXPEDIA ORBITZ TRAVELOCITY © InRev Systems 2011
  3. 3. EXPEDIA RECEIVED THE HIGHEST BUZZWITH 6800 MENTIONS IN 2 WEEKS - 124% AND 110% MORE THAN THE BUZZ FORORBITZ AND TRAVELOCITY RESPECTIVELY © InRev Systems 2011
  4. 4. TRAVELOCITY IS THE MOST LOVED ONLINETRAVEL AGENCY WHILE ORBITZ RECEIVED MAXIMUM NEGATIVE SENTIMENT © InRev Systems 2011
  5. 5. 22% OF THE CONVERSATIONS ABOUTORBITZ COMES FROM FEMALE WHICH IS THE HIGHEST FEMALE SHARE OF CONVERSATION © InRev Systems 2011
  6. 6. MOST OF THE CONVERSATIONS ABOUT THE ONLINE TRAVEL AGENCIES COME FROM PEOPLE IN THE AGE GROUP OF 26-35 © InRev Systems 2011
  7. 7. PLACES FROM WHERE THECONVERSATIONS COME FROM © InRev Systems 2011
  8. 8. MOST OF THE CONVERSATIONS ABOUT THE ONLINE TRAVEL AGENCIES COME FROM TWITTER FOLLOWED BY BLOGS AND FACEBOOK © InRev Systems 2011
  9. 9. 3.48 3.28 3.23 Interactivity Level 0 1 2 3 4 5 6 7 8 9 10 No of ChannelsSOCIAL MEDIA GRADES is calculated based on the interactivity level of the OTAs in Facebook, Twitter, LinkedIn, YouTube, Blogs. It shows how active they are in the social media space No of Channels represents the number of social networking sites an OnlineInRev SystemsAgency is present in © Travel 2011
  10. 10. Research conducted by Simplify360 teamStart Using Simplify360 Today Or Send a Mail to -For Details, Visit - david@in-rev.comhttp://simplify360.com/http://simplify360.com/blog/ VP - Sales, InRev Systems http://www.facebook.com/simplify360 Images Courtesy - @simplify360 officeimg.vo.msecnd.net © InRev Systems 2011

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