Indian automobile industry in social media


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The presentation is about how Automobile industries are using social media to engage with users and share their brand value.

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Indian automobile industry in social media

  1. 1. Indian Automobile Industry<br />Social Media Case Study<br />(c) InRev Systems<br />
  2. 2. How are big brands using Social Media?<br />Source :<br />(c) InRev Systems<br />
  3. 3. Source :<br />(c) InRev Systems<br />
  4. 4. Lets look at 5 large automobile brands<br />(c) InRev Systems<br />
  5. 5. Facebook Fan Page<br />LinkedIn Profile<br />Engagement in <br />Facebook<br />(c) InRev Systems<br />
  6. 6. Toyota Mentions in Twitter<br />(c) InRev Systems<br />
  7. 7. Toyota versus Honda <br />Twitter Engagement Comparison<br />It is clear from above that Toyota is using Twitter to engage whereas Honda is using for announcements. These kinds of strategies can have strong impact on brand awareness.<br />(c) InRev Systems<br />
  8. 8. Facebook Fan Page<br />Engagement in Facebook<br />(c) InRev Systems<br />
  9. 9. Ford’s strong presence in Social Media<br />Ford’s way of using multiple channel in the same networking site is a popular way of engaging with users with different demands. This is also the same strategy used by DELL.<br />(c) InRev Systems<br />
  10. 10. Engagement in Twitter<br />Engagement in Facebook<br />(c) InRev Systems<br />
  11. 11. Engagement in Twitter<br />Engagement in Facebook<br />(c) InRev Systems<br />
  12. 12. Indian Activity on Social Media<br />Still missing the key essence of social media which is engagement.<br />Indian Brands are still handling Social Media as an Advertising Agency.<br />Still in its infancy state, there is more to explore for Indian Auto brands.<br />(c) InRev Systems<br />
  13. 13. Twitter profile for Maruti Suzuki<br />Most Tweets are announcement and no engagement with Twitter Network. <br />This shows loss in opportunity to engage.<br />(c) InRev Systems<br />
  14. 14. Engagement in Facebook being used only to share interesting and funny videos, <br />losing the opportunity to send across the brand value.<br />Facebook Profile of Maruti Suzuki Campaign<br />(c) InRev Systems<br />
  15. 15. Lost opportunity in Twitter<br />People are talking about the brand continuously and expressing their views.<br />(c) InRev Systems<br />
  16. 16. (c) InRev Systems<br />Social Engagement Graphs for Automobile in India<br />
  17. 17. (c) InRev Systems<br />Table for Automobile Social Media Reach in India<br />
  18. 18. Research Report from Simplify360 for Maruti<br />Date : September 26th 2010 to November 16th 2010<br />(c) InRev Systems<br />
  19. 19. Distribution of non-Twitter Mentions of Twitter<br />(c) InRev Systems<br />
  20. 20. Approximate distribution of Twitter Mention City wise in India<br />(c) InRev Systems<br />
  21. 21. A Little about Us <br />(c)2010 InRev Systems<br />Our product was one of the top five most loved Twitter Applications in the world.<br />We are a Young and Enthusiastic team that understand social media and technology.<br />We are driven by experimentation and innovation.<br />
  22. 22. (c)2010 InRev Systems<br />We believe in conversationsrather than in presentation.<br />So, let us know how we can help you.<br />Deep Sherchan<br />Mobile : +91 9611122994 <br />Site :<br />