How to manage your social media campaigns


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Simplify 360 is a social media engagement, analytics and campaign platform that simplifies your social media business process.

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How to manage your social media campaigns

  1. 1. Manage your Social Media Campaignswith Simplify360<br />(c)2010 InRev Systems<br />
  2. 2. What is Social Media?<br />In plain and simple terms, Social Media is basic Communication made efficient by the web.<br />“Social media uses web based technologies to turn communication into interactive dialogues.” - Wikipedia 2010<br />(c)2010 InRev Systems<br />
  3. 3. Shift brought by Social Media<br />Before <br />Now<br />Brands<br />Brands<br />(c)2010 InRev Systems<br />One Way Conversation<br />Multidirectional communication<br />
  4. 4. Why does your business need Social Media<br />Competitive Intelligence<br />R&D<br />Customer Feedback<br />Find Brand Evangelists<br />Lead Generation<br />Customer Service<br />SEO<br />Customer Acquisition <br />Event Promotion<br />Word of Mouth<br />Competitor Analysis<br />Community<br />Customer Support<br />Lead Generation<br />Brand Reputation<br />Crisis Management<br />Brand Promotion<br />Conversations<br />Engagement<br />Consumers are not just listening anymore, they are participating<br />Negative feedback tends to get more viral than positive ones<br />34% post opinion about products and brands on their blog<br />81% use consumer reviews in their purchase decisions<br />.<br />(c)2010 InRev Systems<br />
  5. 5. Its all happening in the real time<br />Business Opportunity<br />Customer Feedback<br />Head Hunting<br />Brand Appreciation<br />(c)2010 InRev Systems<br />
  6. 6. What should you do?<br />Keep track of your footprints in different social communities and make informed decisions. <br />To understand the needs of your customers, you need to engage with them. <br />Analyzing the data helps you understand the challenges and provides insights. <br />Business need to energize their customers and gain their attention<br />(c)2010 InRev Systems<br />
  7. 7. Know Your Customers<br />ENGAGE<br />Know what people are talking about you.<br />Engage with your consumers, let them know that you are listening.<br />Find out your competitor's mentions and explore business opportunities<br />
  8. 8. Create Brand Awareness<br />ENERGIZE<br />Customizable Polls for customer feedback<br />Measurable Social Media Campaigns for product promotion<br />Personalized URL shortener<br />Easy to use mail campaigns<br />
  9. 9. Understand the Challenges<br />ANALYZE<br />Sentiment of people talking about my brand<br />Consumer Analysis and reach<br />What drives traffic to my site<br />
  10. 10. What Actions do I Need to Take?<br />INTERPRET<br />Is my campaign effective in promo ting my brand?<br />Is my social media identity what I’d like it to be?<br />Are my social media strategies effective?<br />
  11. 11. 360° of Your Social Media Presence <br />Brand Monitoring<br />Track your brand in the Social Web and know the sentiment<br />Customer Relation<br />Listen, Meet and Interact with your consumers.<br />Competitive Advantage<br />Know how your competitor’s are being perceived.<br />Brand Promotion<br />Create Social Media Campaigns and measure the ROI<br />Team Collaboration<br />Have your team manage your brand in an efficient and effective way<br />Customized Reports<br />Get the data and reports to get better insights<br />Complete Social Media Solution<br />Get everything you need for social media at one single platform<br />(c)2010 InRev Systems<br />
  12. 12. A Little about US<br />(c)2010 InRev Systems<br />Our product was one of the top five most loved Twitter Applications in the world.<br />We are a Young and Enthusiastic team that understand social media and technology.<br />We are driven by experimentation and innovation.<br />
  13. 13. Our Achievements<br />(c)2010 InRev Systems<br />Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more. <br />Selected as one of the top innovative product companies at Microsoft TechSpark 2010.<br />Featured in a Young Turks CNBC TV 18 as top selected innovative companies.<br />Featured as ‘Startup of the Month’ in Silicon India 2010 .<br />
  14. 14. (c)2010 InRev Systems<br />We believe in conversationsrather than in presentation.<br />So, let us know how we can help you.<br />Deep Sherchan<br />Mobile : +91 9611122994 <br />Site :<br />