Quite everyone knows that Puma and Adidas were incubated by the Dassler brothers, Adolf and Rudolf. Ever since the split in 1948, these giants have had fierce battles in acquiring market share and attracting sportsmen and teenagers alike.
With the spawning of the expansion of social media, the brands have forged several channels to keep up with their patrons. Facebook is one arena where the saying ‘Even Homer sometimes nods’ makes much sense. The Facebook habitude of the giants differs considerably from the other and is an interesting analysis.