How brands use facebook : Puma Vs Adidas


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Quite everyone knows that Puma and Adidas were incubated by the Dassler brothers, Adolf and Rudolf. Ever since the split in 1948, these giants have had fierce battles in acquiring market share and attracting sportsmen and teenagers alike.

With the spawning of the expansion of social media, the brands have forged several channels to keep up with their patrons. Facebook is one arena where the saying ‘Even Homer sometimes nods’ makes much sense. The Facebook habitude of the giants differs considerably from the other and is an interesting analysis.

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How brands use facebook : Puma Vs Adidas

  1. 1. Brand Fight on Facebook<br />Social Media Case Study<br />(c) InRev Systems<br />Vs<br />Disclaimer : The trademarks and logos belong to their respective owners. <br />InRev does not own them.<br />
  2. 2. (c) InRev Systems<br />500+ million users in Facebook<br />
  3. 3. (c) InRev Systems<br />20+ million users “LIKE” brand pages each day<br />
  4. 4. (c) InRev Systems<br />But are brands leveraging them correctly?<br />
  5. 5. Source :<br />(c) InRev Systems<br />adidas’ Facebook Presence<br />Official adidas page<br />
  6. 6. adidas :Upsides and Downsides<br />(c) InRev Systems<br />Most updates are announcements and no engagement is done.<br />Numerous Fan Pages of adidas<br />
  7. 7. (c) InRev Systems<br />adidas :Upsides and Downsides<br />Social Game of adidas: Carried on with other gamers registered.<br />
  8. 8. PUMA’s Facebook Presence<br />(c) InRev Systems<br />Official PUMA page<br />
  9. 9. (c) InRev Systems<br />PUMA :Upsides and Downsides<br />Social Game of PUMA : Carried on by passing ball to any friend<br />Very low fans on comparison with its rival<br />
  10. 10. Fan Base : adidas Vs PUMA<br />(c) InRev Systems<br />
  11. 11. (c) InRev Systems<br />Key Inferences<br /><ul><li>Facebook is more than a marketing arena – it’s more about engagement.
  12. 12. Obtaining a fan base is only the first step. Keeping them rightly entertained matters most.</li></ul>PUMA’s Page in Engaging with Fans <br />Negative vibe on adidas’ page<br />
  13. 13. A Little about Us <br />(c)2010 InRev Systems<br />Our product was one of the top five most loved Twitter Applications in the world.<br />We are a Young and Enthusiastic team that understand social media and technology.<br />We are driven by experimentation and innovation.<br />
  14. 14. Our Achievements<br />(c)2010 InRev Systems<br />Our applications has been covered by top media houses in the world including Forbes, PCWorld, CNBC YoungTurks, KillerStartup, SiliconIndia, CIO, Smart Company and many more. <br />Selected as one of the top innovative product companies at Microsoft TechSpark 2010.<br />Featured in a Young Turks CNBC TV 18 as top selected innovative companies.<br />Featured as ‘Startup of the Month’ in Silicon India 2010 .<br />
  15. 15. (c)2010 InRev Systems<br />We believe in conversationsrather than in presentation.<br />So, let us know how we can help you.<br />Deep Sherchan<br />Mobile : +91 9611122994 <br />Site :<br />