The landing page

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The importance of using a good Landing Page.

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The landing page

  1. 1. Free Powerpoint Templates The Landing Page First Business Needs.
  2. 2. What’s a landing page? : A landing page is a web page that allows you to capture a visitor’s information through a contact form. A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting a specific campaign. Therefore, it’s important to build a unique landing page for each of the offers or campaigns you create. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or sign up for offers like free trials or free tickets for activities etc. You may want to have a particular activity just for your contacts signing up new.
  3. 3. Why are landing pages important: Sending your visitors to landing pages eliminates any confusion about what they must do to receive your offer, which keeps them from getting frustrated about not finding the form, or deciding that it’s not worth their time to figure out how to go about the process. Thus, directing your visitors to a landing page -- the exact page with the offer and the form they must complete to get it -- makes it more likely that they will complete your form and become a supporter of your organisation or become a customer.
  4. 4. The components of a good landing page: <ul><li>Use a clear title and description. Simple layout and language to convey the value of your offer and create a strong incentive for visitors to sign up. </li></ul><ul><li>Keep your visitors focused on filling the form out. No distractions. No other navigation links. </li></ul><ul><li>Include social sharing links to encourage your visitors to spread the word </li></ul><ul><li>Design your form to capture the information that you need the most so that you can build a relationship with that person. </li></ul>
  5. 5. The components cont.: <ul><li>Design the form with the user in mind. Not to long and be careful of asking for to much invasive information. </li></ul><ul><li>After they have completed the form, make sure you follow up with a thank-you or sending an auto-response email. Keep them engaged by giving them news and information </li></ul><ul><li>Track how many people who complete the form become supporters or customers. The results will help you optimize your landing page so that continue to generate new followers. </li></ul>
  6. 6. Why are landing pages important: Sending your visitors to landing pages eliminates any confusion about what they must do to receive your offer, which keeps them from getting frustrated about not finding the form, or deciding that it’s not worth their time to figure out how to go about the process. Thus, directing your visitors to a landing page -- the exact page with the offer and the form they must complete to get it -- makes it more likely that they will complete your form and become a supporter of your organisation or become a customer.

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