Emailmarketing - checklist

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A checklist to ensure your email campaign works effectively.

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Emailmarketing - checklist

  1. 1. Email Campaign delivery checklist.
  2. 2. 1 Do all the links work and are they going to the correct place?
  3. 3. 2 Do you have a plain text version? Is it the same as your HTML content?
  4. 4. 3 Do you have alt tags and do they show links?
  5. 5. 4 Do all your pictures have links and are they going to the correct place?
  6. 6. 5 Is your email personalised and are the names in your list correctly formatted and present?
  7. 7. 6 Do you have a clear unsubscribe button and does it work?
  8. 8. 7 Do you have trust earning text at the top?
  9. 9. 8 Are you tracking your links using Google Analytics?
  10. 10. 9 Have you cleaned your distribution list of opt outs?
  11. 11. 10 How does your email look in different inbox clients?

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