GravitySummit 2010 Lauren Kozak

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Lauren Kozak Getting Started Workshop, Gravity Summit 2010

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GravitySummit 2010 Lauren Kozak

  1. 1. Choosing Your Tools Lauren Kozak [email_address]
  2. 2. <ul><li>How much can you handle? </li></ul><ul><ul><li>Set a schedule </li></ul></ul><ul><ul><li>Establish a culture </li></ul></ul><ul><ul><li>Manage expectations </li></ul></ul><ul><ul><li>Contain communication </li></ul></ul>
  3. 3. <ul><li>Your strategy should reach: </li></ul><ul><ul><li>A large, random group of online users </li></ul></ul><ul><ul><li>Highly targeted potential consumers </li></ul></ul><ul><ul><li>Existing customers </li></ul></ul>
  4. 4. <ul><li>What are your goals? </li></ul><ul><li>Strategy 1: Link Back Home </li></ul><ul><li>Use if you value: Traffic, Control, Email Collection, Comments </li></ul><ul><li>Strategy 2: Spread Content Wide </li></ul><ul><li>Use if you value: Impressions, Reach, Community, Organic-ness </li></ul>
  5. 5. <ul><li>What are your weaknesses? </li></ul><ul><ul><li>Strict PR or legal </li></ul></ul><ul><ul><li>Business-to-business </li></ul></ul><ul><ul><li>Slow news </li></ul></ul><ul><ul><li>Troubled reputation </li></ul></ul><ul><ul><li>Limited manpower </li></ul></ul>
  6. 6. <ul><li>What are your strengths? </li></ul><ul><ul><li>Lots of news </li></ul></ul><ul><ul><li>Customer enthusiasm </li></ul></ul><ul><ul><li>Corporate character </li></ul></ul><ul><ul><li>Useful information </li></ul></ul><ul><ul><li>Abundant resources </li></ul></ul>
  7. 7. <ul><li>Niche Sites </li></ul>
  8. 8. <ul><li>Niche Sites </li></ul>
  9. 9. <ul><li>The Anti-Viral Video </li></ul>
  10. 10. <ul><li>Ning </li></ul>
  11. 11. Choosing Your Tools Lauren Kozak [email_address]

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