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Labmetrics märz 14

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Labmetrics märz 14

  1. 1. Metriken März 2014 Erstellt am 8. April 2014
  2. 2. Trendreport Traffic I Besucher und Seitenaufrufe letzte 12 Monate
  3. 3. Trendreport Traffic II Besucher und Seitenaufrufe im März 2014 2
  4. 4. Trendreport Content Beliebteste Webseiten letzte 12 Monate 3
  5. 5. Trendreport Besucherquellen Akquisitionskanäle der Besucher letzte 12 Monate 4
  6. 6. NGO Leitfaden Traffic Besucher und Seitenaufrufe seit 1. Mai 2013
  7. 7. NGO Leitfaden Besucherquellen Akquisitionskanäle der Besucher
  8. 8. Top 3 – kumuliert 7 Interne Videos (∑ ? ) Aufrufe) 1.Dennis Buchmann labtogether 1693Aufrufe 2.Wie verändern digitale Medien den sozialen Sektor – 993 Aufrufe 3.Big Jump Challenge 2012 – 867 Aufrufe Präsentationen (∑ 167.921 Views) 1.Social Media Leitfaden: 13338Views 2.Deutscher Spendenmarkt 2011: 11199 Views 3.NGO Meter: erste Ergebnisse: 6727 Views Youtube Slideshare
  9. 9. Slideshare Übersicht März 2014 8
  10. 10. Slideshare Übersicht letzte 12 Monate 9
  11. 11. Webseite I Besucher und Seitenaufrufe letzte 12 Monate 10
  12. 12. Webseite II Besucher und Seitenaufrufe im März 2014 11
  13. 13. Webseite Besucherquellen Akquisitionskanäle der Besucher letzte 12 Monate 12
  14. 14. Webseite Content: Lablog 13 Rangfolge der Blogs letzte 12 Monate
  15. 15. Social Media I 14 Facebook Total Likes letzte 12 Monate Entwicklung: 2319 (2285) Total Likes 1000 1200 1400 1600 1800 2000 2200 2400 01/04/2013 01/07/2013 01/10/2013 01/01/2014
  16. 16. Social Media II 15 Twitter Folgt: 812 (797) Follower: 1879 (1811) Tweets: 3284 (3133)
  17. 17. Lab News letzte 12 Monate 16 0 200 400 600 800 1000 1200 1400 1600 0% 10% 20% 30% 40% 50% 60% 4/ Apr/ 4/ Jun/ 4/ Aug/ 4/ Okt/ 4/ Dez/ 4/ Feb/ Öffnungsrate Clickrate Empfänger
  18. 18. 17 Externe Ressourcen kumuliert  Slideshare  163 uploads  Insgesamt 167921 (162918) Views  163 (160) Followers  Youtube ???
  19. 19. betterplace lab Schlesische Strasse 26 10997 Berlin Tel +49 30 76 76 44 88-0 Fax +49 30 76 76 44 88-40 lab@betterplace.org Vielen Dank. Dr. Angela Ullrich au@betterplace.org

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