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Lab Metriken März 2011

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Unsere Zahlen (Transparenz!) für den Monat März 2011

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Lab Metriken März 2011

  1. 1. Metriken08. März 2011
  2. 2. Top 3 – kumuliert Youtube SlideshareInterne Videos* (∑ 1.192 Aufrufe) Präsentationen* (∑ 6.273 Views)1.Cinema Jenin- Eröffnung – 305 Aufrufe 1.Social Media für online FR: 792 Views2.Jahresbericht 2010 – 285 Aufrufe 2.Online Fundraising Fakten: 519 Views3.Digital-sozial: der soziale Sektor in 3.Deutscher Spendenmarkt 2011: 475 Deutschland – 185 Aufrufe Views *Auswertung vom 12.03.2011 1
  3. 3. Webseite IBesucher und Seitenaufrufe seit Juli Besuche: 17.810 Ø Seitenaufrufe: 2,51 Absprungrate: 63,49% Ø Besuchszeit: 3:02Minuten1200 900 Seitenaufrufe Besucher 8001000 700 800 600 500 600 400 400 300 200 200 100 0 0 4/7/10 4/8/10 4/9/10 4/10/10 4/11/10 4/12/10 4/1/11 4/2/11 4/3/11 2
  4. 4. Webseite IIBesucher und Seitenaufrufe letzter Monat Besuche: 2.214 Ø Seitenaufrufe: 2,3 Absprungrate: 64,14% Ø Besuchszeit: 2:52 Minuten500 160 Seitenaufrufe Besucher450 140400 120350300 100250 80200 60150 4010050 20 0 0 8/2/11 11/2/11 14/2/11 17/2/11 20/2/11 23/2/11 26/2/11 1/3/11 4/3/11 7/3/11 3
  5. 5. Lablog I 11996 Seitenaufrufe insgesamt, Durchschnittliche Besucherzeit Absprungrate 73,94% auf Webseite: 2:46 Minuten250 Seitenaufrufe Blog200150100 50 0 4/7/10 4/8/10 4/9/10 4/10/10 4/11/10 4/12/10 4/1/11 4/2/11 4/3/11 4
  6. 6. Lablog II Liste der Top 20 BlogsSeite Seitenaufrufe Durchschn. Besuchszeit in Sek Absprungrate/de/blog/mach-mit-im-lab-praktikant-in-fur-recherchen-und-projektentwicklung-gesucht 595 177 72.69%/de/blog/diplomarbeit-dietrich 378 111 80.37%/en/blog/exposing-the-used-clothing-market 332 148 77.19%/en/blog/the-intern-cloud-a-pilot-project-for-micro-volunteering 257 248 72.50%/de/blog/auch-gute-motive-konnen-bose-folgen-haben 198 160 87.65%/en/blog/what-happens-when-your-used-clothes-arrive-in-west-africa 190 166 77.21%/de/blog/cause-related-marketing-zu-weihnachten 187 217 65.88%/de/blog/licht-im-dunkel-des-altkleidermarktes 185 245 75.94%/de/blog/online-spenderquote-steigt-hinkt-aber-noch-gewaltig-hinterm-e-commerce-hinterher 182 227 75.23%/de/blog/geben-macht-glucklich-aber-behalten-macht-reicher 176 213 77.78%/de/blog/die-macht-der-sozialunternehmer-ein-workshop-mit-getidos 167 317 89.93%/de/blog/gastblo-viva-con-agua-uber-den-erfolg-bei-spendenmuffeln 164 137 74.71%/de/blog/von-couchpotatoes-zu-aktivisten 163 224 82.18%/de/blog/facebook-messen 161 454 82.95%/de/blog/zerstoren-altkleider-lokale-markte-in-entwicklungslandern 161 118 73.08%/de/blog/was-geschah-in-2010 154 227 75.76%/de/blog/willkommen-im-lab 140 88 58.33%/de/blog/ist-pankow-ein-guter-ort-zum-leben 139 113 75.32%/de/blog/wie-spenden-die-deutschen-ergebnisse-unserer-umfrage-jetzt-als-prasentation-online 135 153 78.21%/de/blog/wie-wir-der-wirkung-von-entwickungsprojekten-in-zukunft-auf-den-grund-gehen-konnen 131 122 62.82%/de/blog/vom-twitter-enthusiasten-zum-twitter-profi 128 180 70.49%/de/blog/was-sind-netzwerk-npos-und-wie-konnen-sie-eine-werden 120 182 78.08%/de/blog/klicken-furs-lab 114 96 50.00% 5
  7. 7. Social Media IFacebook Nutzer Entwicklung letzter Monat: 655 aktive Nutzer, (+81) und 831 Total Likes (+56)900 Monatlich aktive Nutzer Total Likes kumuliert800700600500400300200100 0 05/07/10 05/08/10 05/09/10 05/10/10 05/11/10 05/12/10 05/01/11 05/02/11 6
  8. 8. Social Media IITwitter* Following: 307 (+20) Follower: 349 (+25) Updates: 530 *Auswertung vom 12.03.2011 7
  9. 9. Lab News Öffnungsrate Clickrate Empfänger90% 10080% 9070% 80 7060% 6050% 5040% 4030% 3020% 2010% 10 0% 0 8
  10. 10. Externe Ressourcen  Slideshare*  25 uploads  Insgesamt 6.273 (5.981) Views, 101 (111)** downloads  3 (3) Followers  Youtube*  1684 (1582) Kanalaufrufe  11 (11) Abonnenten  Insgesamt 1.192 (876) Aufrufe unserer 16 eigenen Videos im Kanal *Auswertung vom 12.03.2011 ** einige Präsentationen wurden heraus genommen, deswegen kumulierte Anzahl gesunken 9
  11. 11. Vielen Dank.Dr. Angela Ullrichau@betterplace.orgbetterplace labSchlesische Strasse 2610997 BerlinTel +49 30 76 76 44 88-0Fax +49 30 76 76 44 88-40lab@betterplace.org

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