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betterplace lab Metriken Oktober 2011

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betterplace lab Metriken Oktober 2011

  1. 1. Metriken31. Oktober 2011
  2. 2. Top 3 – kumuliert Youtube SlideshareInterne Videos (∑ 3.286 ) Aufrufe) Präsentationen (∑ 19.800 Views)1.Cinema Jenin- Eröffnung – 463 Aufrufe 1.Deutscher Spendenmarkt 2011: 25292.Wie verändern digitale Medien den Views sozialen Sektor? – 436 Aufrufe 2.Social Media für online FR: 1158 Views3.Ford Focus, St.Josef – 433 Aufrufe 3.Online Fundraising Fakten: 1045 Views 1
  3. 3. Webseite IBesucher und Seitenaufrufe im vergangenen Jahr Besuche: 27.375 Ø Seitenaufrufe: 2,22 Absprungrate: 63,85% Ø Besuchszeit: 2:40Minuten1200 250 Seitenaufrufe Besucher1000 200 800 150 600 100 400 50 200 0 0 2
  4. 4. Webseite IIBesucher und Seitenaufrufe letzter Monat Besuche: 3.152 Ø Seitenaufrufe: 2,02 Absprungrate: 67,45% Ø Besuchszeit: 2:23 Minuten500 200 Seitenaufrufe Besucher450 180400 160350 140300 120250 100200 80150 60100 4050 20 0 0 30.9.11 7.10.11 14.10.11 21.10.11 28.10.11 3
  5. 5. Lablog I : Traffic im vergangenen Jahr 23.606 Seitenaufrufe insgesamt, Durchschnittliche Besucherzeit Absprungrate 74,81% auf Webseite: 3:10 Minuten300 Seitenaufrufe Blog250200150100 50 0 31.10.10 31.12.10 28.2.11 30.4.11 30.6.11 31.8.11 31.10.11 4
  6. 6. Lablog II Liste der Top 20 Blogs im vergangenen JahrSeite Seitenaufrufe/en/blog/what-happens-when-your-used-clothes-arrive-in-west-africa 1717/en/blog/exposing-the-used-clothing-market 1152/de/blog/mach-mit-im-lab-praktikant-in-fur-recherchen-und-projektentwicklung-gesucht 634/de/blog/der-like-faden-social-media-fur-ngos 460/en/blog/does-second-hand-clothing-kill-local-textile-industries 445/de/blog/licht-im-dunkel-des-altkleidermarktes 398/de/blog/zerstoren-altkleider-lokale-markte-in-entwicklungslandern 327/en/blog/the-intern-cloud-a-pilot-project-for-micro-volunteering 318/de/blog/facebook-im-fokus-gute-posts-und-schlechte-fans 292/de/blog/ferien-ferien-email-freie-ferien 289/de/blog/unser-feedback-vom-fundraisingkongress 274/de/blog/wie-spenden-die-deutschen-ergebnisse-unserer-umfrage-jetzt-als-prasentation-online 267/de/blog/facebook-messen 266/en/blog/facebook-surveys-apps-and-widgets 250/de/blog/diplomarbeit-dietrich 235/de/blog/auch-gute-motive-konnen-bose-folgen-haben 226/de/blog/gastblo-viva-con-agua-uber-den-erfolg-bei-spendenmuffeln 217/de/blog/cause-related-marketing-zu-weihnachten 215/de/blog/geben-macht-glucklich-aber-behalten-macht-reicher 215/de/blog/das-schicksal-der-altkleider-in-westafrika 209 5
  7. 7. Social Media I Facebook Nutzer Entwicklung letzter Monat: 975 aktive Nutzer, (-35) und 1176 Total Likes (+43)12001000 800 600 Monatlich aktive Nutzer 400 Total Likes kumuliert 200 0 6
  8. 8. Social Media IITwitter Following: 400 (+22) Follower: 570 (+28) Updates: 839 7
  9. 9. Lab News Öffnungsrate Clickrate Empfänger Linear (Clickrate)90% 16080% 14070% 12060% 10050%40% 8030% 6020% 4010% 200% 0 8
  10. 10. Externe Ressourcen  Slideshare  49 uploads  Insgesamt 19.800 (14.157) Views  17 (11 ) Followers  Youtube  1.918 (1.897) Kanalaufrufe  16 (16) Abonnenten  Insgesamt 3.286 (3.109) Aufrufe unserer 22 eigenen Videos im Kanal 9
  11. 11. Entwicklung der Slideshare Views Wie oft wurden unsere Präsentationen auf Slideshare angeschaut? Kumulierte Entwicklung seit einem Jahr, Stand 31.10.2011 19800 16697 14157 9926 8644 7179 5981 6273 45903108 3582 10
  12. 12. Vielen Dank.Dr. Angela Ullrichau@betterplace.orgbetterplace labSchlesische Strasse 2610997 BerlinTel +49 30 76 76 44 88-0Fax +49 30 76 76 44 88-40lab@betterplace.org

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