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Betsey Merkel Fascination Advantage Report

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Betsey Merkel Fascination Advantage Report

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Betsey Merkel Fascination Advantage Report

  1. 1. iii UR FASOINATIN AOVANTAGE® REPORT DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION
  2. 2. GETTING STARTED WHAT'S INSIDE YOUR FASCINATION ADVANTAGE REPORT? If you don't know your Advantages, no one else will either. This report will describe how you are most likely to impress and influence others, so that you can focus on what you're already doing right. ; «"i'“'r : = :5: to t '1; « TE, I J: A quick summary of how the world sees you at your best ‘ fig‘ gag ‘e [_ Welcome Letter I , ,£, _;1,, ,,, ,i, r g f? [T At—a—Glance *‘¢’~*. ; , " E ‘T I‘ Meet Your Archetype , _ A | >.”L. Vi1‘IK I t 4 : ‘,! ::. ‘L F Your Top 5 Speciality Adjectives: words ‘ to describe how you add value I‘ Archetype Matrix . "EEr"E{I | lII_| lEI€. '?EIII, |lIIltLI Increase your perceived value by understanding how you communicate most confidently and authentically Your Advantages: When you communicate using your natural Advantages, you're more authentic and confident, and that helps you make a positive impression. Find out your most valuable traits, so you can be rewarded for what you're already doing right. IT Primary and Secondary Advantages: Your most effective and efficient modes of communication [T Dormant Advantage: Your least effective and efficient mode of communication IT Your Analytics: The data and detail behind how your personality already stands apart IEKIII ill‘ [_ Create Your Own Anthem l'1'1 DEE“ . r «At [T Optimize Your Team's Advantages [T Fascinate Your Followers Z/ TB THE CATALYST Hello@HowToFascinaIe. corn I 855.973.2663
  3. 3. HELLO BETSEY, You're about to discover the best of yourself SECONDWADVANTAGE VASSION vows»? vagaries mus r i « v s r i a u z A L z izr through the science of fascination. Other assessments measure how you see the world. This one measures how the world sees you. Sally Hogshead Creator of the _ Fascination Advantage “““““ “ and the Anthem Method RIMARV ADVANTAGE If you've already done a test such as Myers—Briggs® assessment, DISC or Clifton StrengthsFinder®, you already know how you see the world. This is different. Now you can find out how others perceive your communication, so you can focus on your Advantages. twust When you communicate using your natural Advantages, you'll be perceived as more authentic and confident — and this helps you make a positive impression. How? That's where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership with some of the world's most loved brands, and my team's proprietary research on the science of fascination. Here's how the world sees you at your best: YOU ARE E CATALYST Inside this report, you'll learn the cues and signals that you're intentionally or unintentionally sending to the world, and the pros and cons of each. You'll find out what you're already doing right, so you can do more of it. And, you'll find out which situations could put you at a disadvantage. To be more successful, don't change who you are. Become more of who you are. Read on, and I'll show you how. Slfltlrawlil Sally Hogshead Creator of the Fascination Advantage® CEO and Founder of How to Fascinate Hello@HowToFascinate. com Twitter: @SallyHogshead 3/16 THE CATALYST Hello@HowToFasctnatecom I 855.9/3.2663
  4. 4. AT-A-G LANCE YOUR ARCHETYPE YOUR FASCINATION ADVANTAGES Your Archetype is a combination of your PRIMARY and SECONDARY Advantages. m Your PRIMARY Advantage is your most effective mode of communication. When you communicate with this Advantage, you are your most fascinating and influential. YOUR SECONDARY ADVANTAGE INNOVATION m Your SECONDARY Advantage describes your second—highest mode of communication. Like your PRIMARY Advantage, it describes how your personality is most likely to add value. When you communicate with your primary and secondary Advantages, you come across as more confident and authentic. Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your THREE ADJECTIVES THAT DESCRIBE Archetype indicates how the world sees you. "°"”"‘ ""°“”’ ‘"3 W" YOUR DORMANT ADVANTAGE must 1 . Your DORMANT Advantage is the one that holds the least potential for you in fascinating others. It's how you are least likely to influence and impress others. 2. SOCIAL Want to learn more about your Archetype, and how it helps you stand out? Read on to 3_ find out more about your personality's most valuable differences. SALLY EXPLAINS YOUR ARCHETYPE VIEW MY REPORT 5E°°“°A'*V APVANTAGE Betsey, you're about to find out how '””°“"‘°” '’’‘“'°“ "W" "“5"°E ”'“'°”‘ ‘ your personality is uniquely hardwired to fascinate customers, co—workers, and colleagues. You'll also find out how your score Hogshead compares to our studies of hundreds Creator of the of thousands of participants. Fascination Advantage and the Anthem Methoc Log into your account to watch the video on the left, in which Sally describes your unique personality advantage. Turn the page to view your Fascination Advantage Report. WER -usr Your Fascination Advantage is the way in which your personality is most likely to add distinct value. When you communicate using your Fascination Advantage, you're operating at your peak performance — and you're doing it effortlessly. 4/16 THE CATALYST He| lo@HowToFasctnalecom I 855.9/3.2663
  5. 5. MEET YOUR ARCHETYPE THE i. T. -l§fSiT OUT-OF-THE-BOX I SOCIAL I ENERGIZING I ENTHUSIASTIC I CREATIVE THE CATALYST I- ‘ i 1 HOW THE WORLD SEES YOU F You make a vibrant first impression and you're valued for your enthusiastic approach and ability to generate ideas Buoyant and social, you embrace new situations and relationships with zeal You speak with flair and you use expressive gestures T You know how to captivate an audience. You're named “The Catalyst” because you PRIMARY ADVANTAGE SECONDARY ADVANTAGE add VaI”e by Starting action PASSION “HIGHEST AND BEST VALUE” OF THE CATALYST >> The more opportunities you have to create change, the more others benefit from your Archetype’s distinct value. » With a primary Passion Advantage, you are most likely to contribute when emotionally involved. >> You feed off the energy in a room, and resist feeling shut off from the heart of the action. » Catalysts usually shine in the spotlight, so you frequently seek personality—oriented careers such as PR, marketing, and customer service. WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE CATALYST? » You are a creative spirit. You often dislike repetitive, linear tasks. If forced to adhere to a rigid set of rules, you can become bored and distracted. » With a secondary Innovation Advantage, you excel when allowed to imagine. » You are an out—of—the—box thinker and you often ignore “the box” entirely. » You should be free for work that demands untraditional thinking. 5/TB THE CATALYST He| lD@HDwTDFasCinalecom l 855.9/3.2663
  6. 6. THE CATALYST’S WELLSPRING 1 Catalysts naturally have colorful personalities, and make friends easily. Even at a rather formal I interview setting you'll find that you quickly warm to them. They communicate with zeal, which encourages co—workers and customers to get involved in their projects. 2_ When they “turn on the juice, " they can quickly build relationships and spread a message. 3_ They're at ease in unproven waters. If something becomes too routine or familiar, they like to challenge or reinvent it. As marketers they keep campaigns fresh; and you find they enjoy trialing new social media platforms. 4 Catalysts vividly share their ideas and perspectives, which adds energy to conversations. At the I end of a long product development meeting, for instance, they ensure the meeting doesn't fizzle out. They wrap up by reinvigorating the team to make the new product a success. 5_ When everyone else gets stuck, Catalysts can find unexpected ideas. For instance, when you need to shift an overstocked item and nobody seems able to find clients, they'll come up with a way to sell it through a totally new market channel. People often hire them for their ability to develop fresh solutions. APPLY YOUR TOP 5 ADJECTIVES You can use these adjectives to create your Anthem. Your Anthem is the tagline for your personality. An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable. SAMPLE ANTHEM FOR THE CATALYST: ENERGIZING CONNECTION HERE'S AN EXAMPLE: MEET DIRK Dirk sells cars. He has developed a welcoming method: the minute someone comes into the showroom, they are provided immediate contact. Nobody walks in through the door without being greeted within five minutes. When the customer goes on a test drive, they get to pick which car they want to drive, even if they aren't AT MY HIGHEST VALUE I DELIVER: ENERGIZING CONNECTION Learn more about creating planning on buying that particular model. Dirk makes sure that every your own Anthem on page customer or potential customer leaves with a positive impression of 14 of your report. a car salesman. Because he wants them to tell their friends. ON E-M I N UTE COACHING TO THE CATALYST You feel passionately about things. Your enthusiasm livens up meetings and energizes your co—workers. Yet it's not enough to feel passionately — you must also learn how to turn that passion into tangible results for your client or team. Focus on the objectives you want your team to meet and agree on deadlines. Demonstrate how you contribute to the company's success. SITE THE CATALYST FIRST LOOK BETSEY l/ lERl<EL Hell0@HGwToFascinate. com l 855.973.2663
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  9. 9. 9/I3 THE CATALYST: DEEPER UNDERSTANDING MY PRIMARY ADVANTAGE PASSION PRIMARY PERSONALITY DESCRIPTORS: I Creates strong and immediate emotional connecfions I Communicates expressively (such as colorful language and humor) I Attractive personal and professional style of interaction I Inspires people to become involved advocates I Attuned to the 5 senses: taste, touch, scent, sound and sight I Quickly creates warm emotional connections WHO YOU ARE: I Expressive I Intuitive I Engaging HOW YOU ADD VALUE: >> You captivate others with your vibrant and attractive style of communication. >> Your approachable and transparent style makes you an “open book. " >> You intuitively understand ideas and feelings of others. EXAMPLES OF LEADERS WHO USE PASSION: Leonardo Da Vinci, Ronald Reagan, Audrey Hepburn, Oprah Winfrey, George Lucas HOW TO APPLY PASSION AT WORK: PASSION is one of the most immediately fascinating Advantages. With PASSION as your primary Advantage, you capture widespread attention through colorful words, ideas, and actions. Now it's time to understand how to develop and apply that style of communication, so that you can more strategically persuade and inspire people throughout your job and career. PASSION IN THE POPULATION Mystique 17% Innovation 12% . Alert Passion 1 9°/ o Power 14% Prestige 17% 12°/ o My primary trigger is PASSION. 19% of the people who took the Fascination Advantage test also use PASSION as their primary trigger. -m® THE CATALYST ITIIEITTI THE DRAMA flfl THE PEOPLE’S CHAMPION -mm THE TALENT PASSION TRUST THE BELOVED PASSION MYSTIOUE THE INTRIGUE PASSION ALERT THE ORCHESTRATOR MY PRIMARY ADVANTAGE: PASSION TH E PASSION PERSONALITY EXPRESSIVE - INTUITIVE - ENGAGING VIEW THIS VIDEO ONLINE. BETSEY MERKEL HellG@HGwTGFascinate. cGm l 855.973.2663
  10. 10. MY SECONDARY ADVANTAGE INNOVATION SECONDARY PERSONALITY DESCRIPTORS: u Embraces opportunities for change and exploration u Driven by a profound sense of adventure and creativity u Captivates with spontaneity and a quick wit u Values creativity and cutting—edge thinking a Attracts attention because of changing the game WHO YOU ARE: u Creative u Independent u Entrepreneurial HOW YOU ADD VALUE: >> You quickly solve problems with fresh solutions. >> You're able to generate ideas that surprise people with a new perspective. >> People watch to see what you'll do next, because you thwart tradition. EXAMPLES OF LEADERS WHO USE INNOVATION: Madonna, Albert Einstein, Amelia Earhart, Frank Lloyd Wright, Betty White HOW TO APPLY INNOVATION AT WORK: You are curious, unconventional, and seek new options. Want to channel these uncommon talents to reach your ultimate career potential? Once you tap into your natural INNOVATION, you can better persuade and captivate your co—workers, your boss, and your customers. INNOVATION IN THE POPULATION Innovation Mystique 17% 12°/ o Passion 15% Prestige 18% My secondary trigger is INNOVATION. 17% of the people who took the Fascination Advantage test also use INNOVATION as their secondary trigger. MY SECONDARY ADVANTAGE: INNOVATION THE INNOVATION P E RSO N A L I TY CREATIVE - VISIONARY - ENTREPRENEURIAL VIEW THIS VIDEO ONLINE. IO/ TB THE CATALYST I DEEPER UNDERSTANDING BETSEY MERKEL | NNOVA1|()N is the language of CREATIVITY PASSION is the language of RELATIONSHIPS is the language of CONFIDENCE is the language of EXCELLENCE is the language of STABILITY is the language of LISTENING is the language of DETAILS PRESTIGE TRUST MYSTIOUE ALERT HellG@HGwTGFascinate. cGm l 855.973.2663
  11. 11. WHAT IT MEANS TO HAVE A DORMANT TRUST ADVANTAGE: This is your most exhausting form of communication. It's how you are least likely to impress others. Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it's unlikely to set you up for success. Situations that force you to use your dormant Advantage will act like quicksand. You'll feel stuck, unable to move forward without using up all your energy. It's important to recognize these types of interactions, because they can prevent you from making progress and momentum. SHOULD YOU LEARN HOW TO ACTIVATE THE TRUST ADVANTAGE? There are many ways to become a trusted and valued partner. The TRUST Advantage is one way, but there are other ways. If you do not naturally enjoy repeating the same process over and over, you will never reach your full potential in a job that forces you to follow a rigid path. When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained. Here's your goal: Find more opportunities to apply your top Advantages. Then you're far more likely to exceed expectations at every turn. KNOW YOUR OWN VALUE SO OTHERS CAN TOO CREATE THE TAGLINE FOR YOUR PERSONALITY Advantages visit HowToFascinate. com Focus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your MY DORMANT ADVANTAGE TRUST WHY USING TRUST FEELS LIKE OUICKSAND: >> You have an entrepreneurial approach to your career. At work, you dislike falling into ruts, or performing the same duties every day. You appreciate variety and actively seek new ways to accomplish a problem. When co—workers or clients bring you challenges, they know you'll help them find new opportunities. >> You intuitively know how to persuade others through your self—expression and enthusiasm. You typically find it easy to brainstorm ideas. >> You love to explore. As a result, people are attracted to your expressive and curious nature. You are unlikely to be seen as boring. >> Once you know your personality's dormant Advantage, you'll understand why these tasks feel like struggling through quicksand, and how to avoid spending your energy on those traps. II/ I5 THE CATALYST Hell0@H0wTOFascinaIe. com I 855.973.2663
  12. 12. ANALYTICS INTENSITY OF MY ADVANTAGES I My 1 I. ‘ I3‘ 4 3 POWER TRUST PRESTIGE PASSION MYSTIOUE INNOVATION ALERT How intense is your use of each Advantage? This graph shows the intensity of each Advantage in your personality. The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that Advantage. You use all the Advantages, but your top two Advantages, your primary and secondary, are the ones that shape your personality brand the most. A PIE CHART OF MY A COMMONLY ASKED QUESTION PERCENTAGES What if I have the same percentage This chart shows the for multiple advantages? pementage °f each Advantage The Fascination Advantage Ne" I" y°"" pe'S°"a"tY' measures your results to a tenth 13% of a percent. The assessment has “tie—breaker” questions built into the algorithm. Your report reflects your top two scores. Do you have a very high Power percentage of one Advantage? , ,,,5, ”°’“ A high percentage indicates 12* a more consistent and concentrated use of one certain trait. MY ADVANTAGES, COMPARED TO AVERAGE POPULATION I MYWTS *‘Ye'a€e°**"' Users 1 I] NIIJJJI POWER TRUST PRESTTGE PASSION MYSTIQUE INNOVATION ALERT This graph shows how your personality compares with the hundreds of thousands of others who have taken the Fascination Advantage Assessment. (For more in—depth information on your Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report. ) IZ/ I8 THE CATALYST : DEEPER UNDERSTANDING BETSEY MERKEL HeIIO@HowTOFaScinate. c0m I 855.973.2663
  13. 13. OPTIMIZE YOUR TEAM’S ADVANTAGES EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE. Think of your own team. Which of the Advantages do you see? On a team, differences matter more than strengths. Diversity strengthens a team and makes it more multifaceted, as long as each person understands and develops his strong suit. Leaders need to know how to tap into their team's variety of Advantages so that they can help each person develop signature areas of performance. When you identify the natural communication styles within your group, you'll begin to see the patterns behind how your team is most likely to succeed. Fail to recognize these patterns, and your group will likely be unproductive or conflicted. I3/IO THE CATALYST HOW YOUR C0-WORKERS ADD VALUE INNOVATION PASSION POWER PRESTIGE TRUST MYSTIQUE ALERT In our research with high—performing teams, we consistently see how crucial it is to recognize that individuals add value differently. Each member of the team needs to know her own highest value, and that of her teammates. INNOVATIVE PROBLEM-SOLVER RELATIONSHIP-BUILDER WITH STRONG PEOPLE SKILLS A LEADER WHO MAKES DECISIONS OVERACHIEVER WITH HIGHER STANDARDS STABLE, RELIABLE PARTNER SOLO INTELLECT BEHIND-THE-SCENES PRECISE DETAIL MANAGER Teams with a diversity of Advantages can allow each person to develop a signature area of performance. Identify the natural communication styles within your group, and your team will become more engaged and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted. Want to tap into the best of your employees and team members? THE 49 PERSONALITY ARCHETYPES sscannunv Anwmus: INNOVATION PASSION POWER PRESTIGE TRUST nvsriau: INNOVATION We can identify your team's overall top traits, including a “Heat Map" of your group's collective Advantages and pitfalls. PASSION POWER 3 5 z . : . E TRUST nvsriau: To get more info about our group discounts, Team Anthem Kit, workshops or online training, visit us at HowToFascinate. com/ Teams. HellO@HOwTOFascinatecorn I 855.9/3.2663
  14. 14. APPLY WHAT YOU’VE LEARNED SO FAR: CREATE YOUR ANTHEM Ever struggled to find the right words to describe yourself? For instance, started to introduce yourself, or sat down to write a resume, and then felt uncertain about exactly what to say? You need a simple, persuasive phrase to confidently describe how you are most likely to add value. And you need to do it in roughly 9 seconds, to fit within the average attention span. Otherwise you'll lose your listener's attention. Here's how: Instead of focusing on your strengths, describe how you are different. Your Archetype lights the way to your personality's most valuable differences. The next steps is to create your Anthem: the tagline for your personality. I4/IO THE CATALYST YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable. This short phrase goes a long way toward a positive impression. When you're confident and authentic, you're more likely to impress and influence your listener. The Anthem Method is very easy, because we've already done the heavy—lifting for you. The words might already be waiting for you inside this report. IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE DIFFERENCES AFTER WRITING THEIR OWN ANTHEM. CREATE YOUR ANTHEM NOW: $177 Apply your Anthem to describe yourself in a snapshot. A few examples: / I New business materials I Resume I Linkedln profile I Website Once you have a tagline for your personality, you can make it extremely easy TOT OTITBTS TO grasp IN OUR PILOT PROGRAM WITH UNILEVER, What you bring to the tab| e_ EMPLOYEES WERE 34% MORE CONFIOENT AFTER THE ANTHEM PROGRAM. Co—workers can quickly tap into your top qualities. FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate. com/ ANTHEM HellO@HOwTOFascInatecoin I 855.9/3.2663
  15. 15. YOU’VE SEEN THE BEST OF HOW THE WORLD SEES YOU SEE THE REST OF HOW THE WORLD SEES YOU HOW THE WORLD SEES YOU: DISCOVER YOUR HIGHEST VALUE THROUGH THE SCIENCE OF FASCINATION AVAILABLE JULY 2014 Combining marketing and neurology with a decade of proprietary research and studies inside world—class companies, author Sally Hogshead describes how your personality is most likely to fascinate your team, clients, and organization. HOW THE WORLD SEES , O E ‘I I 3 I3 U I A O c WE LOVE TO CONNECT WITH YOU! 5 FASCINATE YOUR FOLLOWERS GET FASCINATING IDEAS HERE: 2 TWEET THIS: FACEBOOK >> The greatest value you can add is to become more of Facebooklcom/ HOW-I-0FaSCinate yourself. Via @Sa| |yHogshead #HowToFascinate You YOUTUBE >> Every time you communicate, you are either adding Youtube-Com/ Sal| yH0gShead Value or taking up space. Via @Sa| |yHogshead TWHTER >> When you want to stand out, your strengths matter b @S H H h d 3 less than your differences. via @Sa| |yHogshead --- a y Ogs ea 1 T . >> You don't LEARN how to be fascinating. t "l”TER I 3 You UNLEARN boring. via @Sa| |yHogshead —- @HOwTOFaScinate ; #HowToFascinate / EMAIL _ >> If you don't know your own value, don't expect 4/ HeII0@H0WT0F33CIn3te-Com 2 anyone else to. Via @Sa| |yHogshead #HowToFascinate I5/I6 THE CATALYST HellO@HOwTOFasCinatecorn I 855.9/3.2663
  16. 16. This document and materials contain proprietary research, copyrighted materials, and original works that were created by and are the property of How To Fascinate. This document and the materials contained herein are for your personal and/ or organization's use only and are not to be reproduced, disseminated, divulged, quoted, published or otherwise shared with those outside your organization. All of How To Fascinate's content and materials in this document are protected by copyright. No individual, organization or participants using these materials shall reproduce, alter, resell, change, reuse, or distribute the materials beyond the extent of any agreement with How To Fascinate without express, written permission of How To Fascinate. Violations of the terms of this purchase agreement are a breach of contract and violation of How To Fascinate's intellectual property rights in this document and materials. The materials and documents herein are highly valued by How To Fascinate. Various United States Federal and State and international laws provide Intellectual property penalties, protections and guarantees including but not limited to those under patent, copyright, trademark, and trade secret protection. How To Fascinate safeguards the literaw, artistic and creative ideas, concepts, and teachings contained within this document and asks that they be respected by purchasers and other users of this material. No amendments, alterations or changes may be made to this document or the underlying Fascination Advantage® Assessment without first obtaining the express written permission of How To Fascinate. Fascination Advantage®, Discover How The World Sees You®, How To Fascinate®, each of the 7 Fascination Advantages, and the 49 Fascination Archetypes are trademarks of How To Fascinate and/ or Sally Hogshead. All other trademarks and copyrights are property of their respective owners. IO/ IO THE CATALYST 3E“SE" T~. x’lCl‘%‘v<€, HellO@HOwTOFascinate. cOml855.973.2663

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