ICDHS OSAKA 08




      Historical development of
      materials for tequila bottle
      manufacture

       Alberto Ro...
ICDHS OSAKA 08




                 Mayahuel goddess
ICDHS OSAKA 08




     The distillation
       process was
  introduced by the
   Spaniards on XVI
            century
ICDHS OSAKA 08




                 First distillery
ICDHS OSAKA 08




                 La Riojeña, 1795
ICDHS OSAKA 08




                 Tequila was marked as
                 beverage consumed only by
                 lowe...
ICDHS OSAKA 08




Mexican 1940’s film
industry help to impulse
the tequila consumption
ICDHS OSAKA 08




Tequila experimented a boom at mid-80’s
                         tequila
?
ICDHS OSAKA 08




           What can design do
           to rescue the historical
           values and heritage of
 ...
ICDHS OSAKA 08




         Other national beverages has a
               well documented history
ICDHS OSAKA 08




                         Following the wine tradition the
                 first used containers were wo...
ICDHS OSAKA 08

   In order to protect the Spanish crown
    interests, glass production in Mexico
                       ...
ICDHS OSAKA 08




1845
   First bottle made for tequila
ICDHS OSAKA 08




1888
  First label made for tequila
ICDHS OSAKA 08




1909
 First Mexican industrial glass factory
ICDHS OSAKA 08



 Evolution of first
    glass bottles




                     1901   1909   1912
ICDHS OSAKA 08


                 Classification of brands and labels
ICDHS OSAKA 08




                 Creating a visual catalog of bottles and brands
ICDHS OSAKA 08
ICDHS OSAKA 08
ICDHS OSAKA 08




Next tasks
Continue the research and
organize the bottles and labels history
	
Identify the basic eleme...
ICDHS OSAKA 08




  Objectives
  1. Conform the image alignments for Tequila
  	 Regulator Council to control the identit...
Thanks for your atention
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Historical development of materials for tequila bottle

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Presentación, 6th International Conference on Design History and Design Studies, Osaka, 2008

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Historical development of materials for tequila bottle

  1. 1. ICDHS OSAKA 08 Historical development of materials for tequila bottle manufacture Alberto Rosa Sierra, Dr. Ing. Research Group in Technological innovation for design Department of Production and development Universidad de Guadalajara, México
  2. 2. ICDHS OSAKA 08 Mayahuel goddess
  3. 3. ICDHS OSAKA 08 The distillation process was introduced by the Spaniards on XVI century
  4. 4. ICDHS OSAKA 08 First distillery
  5. 5. ICDHS OSAKA 08 La Riojeña, 1795
  6. 6. ICDHS OSAKA 08 Tequila was marked as beverage consumed only by lower social classes
  7. 7. ICDHS OSAKA 08 Mexican 1940’s film industry help to impulse the tequila consumption
  8. 8. ICDHS OSAKA 08 Tequila experimented a boom at mid-80’s tequila
  9. 9. ? ICDHS OSAKA 08 What can design do to rescue the historical values and heritage of our national beverage ?
  10. 10. ICDHS OSAKA 08 Other national beverages has a well documented history
  11. 11. ICDHS OSAKA 08 Following the wine tradition the first used containers were wood barrels for storage and transportation
  12. 12. ICDHS OSAKA 08 In order to protect the Spanish crown interests, glass production in Mexico was prohibited
  13. 13. ICDHS OSAKA 08 1845 First bottle made for tequila
  14. 14. ICDHS OSAKA 08 1888 First label made for tequila
  15. 15. ICDHS OSAKA 08 1909 First Mexican industrial glass factory
  16. 16. ICDHS OSAKA 08 Evolution of first glass bottles 1901 1909 1912
  17. 17. ICDHS OSAKA 08 Classification of brands and labels
  18. 18. ICDHS OSAKA 08 Creating a visual catalog of bottles and brands
  19. 19. ICDHS OSAKA 08
  20. 20. ICDHS OSAKA 08
  21. 21. ICDHS OSAKA 08 Next tasks Continue the research and organize the bottles and labels history Identify the basic elements of tequila identity
  22. 22. ICDHS OSAKA 08 Objectives 1. Conform the image alignments for Tequila Regulator Council to control the identity values at new labels and bottles to be introduced to the market 2. Design of bottles for the small companies following the image alignments
  23. 23. Thanks for your atention

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