Mobile operators missed opportunities cause for regret in the future

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Mobile Operators - Missed opportunities, cause for regret in the future?

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Mobile operators missed opportunities cause for regret in the future

  1. 1. Missed opportunities: cause for regret in the future?
  2. 2. Telecomindustry is changing
  3. 3. Could you imagine few years ago?
  4. 4. Could you imagine few years ago? Finland makes 1Mb broadband access a legal right
  5. 5. Could you imagine few years ago? Free 3G Global wireless coverage with the Kindle
  6. 6. Could you imagine few years ago? All you can eat music for €9,99 per month
  7. 7. Could you imagine few years ago? Smartphones with today’s capabilities and data plans.
  8. 8. The Future
  9. 9. “The art of prophecy is very difficult -especially with respect to the future.” Mark Twain
  10. 10. The future20 years ago, by Apple
  11. 11. Portable DeviceTouchscreenw/ video camera The future 20 years ago, by Apple
  12. 12. InternetVideoconferenceOnline collaboration The future 20 years ago, by Apple
  13. 13. Pen drive or diskettesWireless printing The future 20 years ago, by Apple
  14. 14. Which services will be the most importantdrivers of revenues in mobile telecomsservices in the next five years? Gaming Music VoIP Legacy or traditional voice services Mobile TV Location-Based and mapping services Social Media Email and messaging Web Browsing Other
  15. 15. Which services will be the most importantdrivers of revenues in mobile telecomsservices in the next five years? Source: The Economist. The Mobile Data Challenge. February 2010
  16. 16. My view of the future
  17. 17. Data traffic avalanche Source: Morgan Stanley
  18. 18. Data traffic avalanche 4G
  19. 19. Data traffic avalanche The end of unlimited data plans
  20. 20. Data traffic avalanche Streaming Age
  21. 21. Data traffic avalanche Cloud Computing
  22. 22. Internet of things Source: Ericsson. Photo Credit: The Economist
  23. 23. APIs everywhere
  24. 24. The rise and fall of mobile apps
  25. 25. Save your money, Grandma!New business model I can download the song for free!
  26. 26. New business model Mobile Payments
  27. 27. New business model Content
  28. 28. New business model Mobile Marketing 2020
  29. 29. Conclusions
  30. 30. How you can takeadvantage of these opportunities?
  31. 31. THANKS! Alberto Benbunan Founder and Managing Director Mobile Dreams Factory Academic Director at Master in Digital Marketing IE Business School alberto@mobiledreams.mobi abenbunan@faculty.ie.edu Twitter: @betobetico Inspired by 2010 Telecom Megatrends Presentation by Sylvain Lamblot

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