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Free Tools for Social Media (research and measurement)
i’m a consultant at social media agency nixonmcinnes hello! I’m Beth Granter
NixonMcInnes clients
Why free tools? —  Useful for pitch research, & to validate plans —  Good when budgets are low —  Good in  addition  to paid tools
I’m going to talk about my toolbox —  Tools I use for research —  Tools I use for measurement —  What and how, not so much why
Tools for research —  To find people  —  To rank influencers —  To find conversations, themes —  To plan when to act and what to say
Tools for measurement —  To baseline, assess current amount of buzz —  To track changes —  Specific to platform vs generic
Google’s search filters —  Blogs —  Discussions —  Length
Google Insights:  to check timing & popularity of terms
Google Insights part 2:  to check folksonomy & regional interest
Google Wonder Wheel: to explore & represent related searches
Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs Socialising on Facebook Shopping for food and household items  Researching property & holidays Reading news Watching TV programmes Paying bills
Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search ("united kingdom" | UK) ("football" | "footy”)
Filter by type in Samepoint ,[object Object],[object Object]
Tracking buzz with Samepoint Track number of results (before, during & after campaign)
Sort delicious links by popularity Greasemonkey plugin for Firefox
Facebook Insights —  Contact acquisition (total fans) —  Engagement (interactions)
Facebook Insights —  Audience insights (demographics)
Socialmention for research Filter, subscribe to RSS & export CSV
Socialmention for measurement
(if you’re in a hurry)
Popularity vs influence Source: Onalytica
Popularity vs influence
 
Twitter grader to find influence path
If you want even more Twitter metrics…
Firefox plugin for Google PageRank, Alexa & Compete stats while you browse
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Google Analytics Advanced Segments
Google Analytics Advanced Segments Use segments to exclude other ad streams, e.g. banner ads Then look at behaviour e.g. time on site
Baseline & measure with search engine results
Keeping track of blogger/forum outreach
THE END! http://nixonmcinnes.co.uk http://twitter.com/bethgranter [email_address]
http://technorati.com/  Blog search and ranking http://blogsearch.google.com/  Blog search http://www.twellow.com/  Twitter directory http://twitter.grader.com/search  Twitter user search and ranking http://google.com  > Filter results by Discussions http://www.samepoint.com/  Conversation search, buzz http://socialmention.com/  Conversation search, sentiment  http://delicious.com/  Social bookmarking – search by popularity  *use Greasemonkey plugin to order results https://addons.mozilla.org/en-US/firefox/addon/2007  Google PageRank plugin for Firefox http://www.facebook.com/ads/create/  Facebook Ad creator – demographic size Finding your audience and ranking influencers

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Free Tools for Social Media (research and measurement)